WANTS.
What people want, more often than not, they do not need.
Girls don't need a barbie. They just want 'em.
Nobody really needed those coloured rubberbands around their wrists, yet
people wanted them to show off what they like and support, and companies wanted them for cheap advertisment.
For my part, I don't need an Iphone, Crocs, whatever. I need air, food&water, and a roof.
Air is for free(now), for the other things I need money.
What all the mentioned products have in common is that they are branded.
These companies sell their customers a special feeling, a way of life, they provide some value but
also make people think their lifes will be so much better when they purchase.
Since reading TMF , I'm walking through my daily life, looking for needs.
And gosh, they are everywhere.
But what always boggled me is how you CREATE a need, an imaginary need, a want.
A need out of nothing. Nobody needs it, yet still they want it.
Any ideas?
What people want, more often than not, they do not need.
Girls don't need a barbie. They just want 'em.
Nobody really needed those coloured rubberbands around their wrists, yet
people wanted them to show off what they like and support, and companies wanted them for cheap advertisment.
For my part, I don't need an Iphone, Crocs, whatever. I need air, food&water, and a roof.
Air is for free(now), for the other things I need money.
What all the mentioned products have in common is that they are branded.
These companies sell their customers a special feeling, a way of life, they provide some value but
also make people think their lifes will be so much better when they purchase.
Since reading TMF , I'm walking through my daily life, looking for needs.
And gosh, they are everywhere.
But what always boggled me is how you CREATE a need, an imaginary need, a want.
A need out of nothing. Nobody needs it, yet still they want it.
Any ideas?
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