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A friend of mine lent me the book 'One Simple Idea' (subtitle: Turn Your Dreams into a LICENSING GOLDMINE While Letting OTHERS DO THE WORK) by Stephen Key.
I read a few other books on inventing and licensing, but for some reasion I liked this book better than the other books that I read.
I think it's because this one is almost a 'how to' book for the entire process of inventing and licensing.
Another thing is that Stephen Key tells ans shows that you don't have to be a rocket scientist and you don't have to invend the next generation airplanes in order to be a successful inventor/licensor.
On the contrary, simple consumer products seem to be the most lucrative ones.
I read a few other books on inventing and licensing, but for some reasion I liked this book better than the other books that I read.
I think it's because this one is almost a 'how to' book for the entire process of inventing and licensing.
Another thing is that Stephen Key tells ans shows that you don't have to be a rocket scientist and you don't have to invend the next generation airplanes in order to be a successful inventor/licensor.
On the contrary, simple consumer products seem to be the most lucrative ones.
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