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White8

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If the financials come through as I think they will, I will be making an offer on a mid sized electrical contractor in the next couple of weeks. I don't intend to make many if any changes to the business for at least 6-8 months to allow time to gain a strong working knowledge of the business. Having previously owned a business, I know how many traditional forms of advertising can be a black hole that consumes money. I have been contemplating using restored and updated 1947-1953 GMC pick ups and trucks (think Old Navy) for company vehicles. They should be far more noticeable with the business name on the side than the traditional white Ford vans that every other business uses and one can be put in service for 30-50% of the price of a new vehicle.

Would potential customers view these vehicles favorably or would they send the wrong message?
 
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O jewi (qistupemmz) piwis demmif epz dunqepz cetif up vji dunqepz des O tii esuapf vuxp. Puv tasi og vjev niept epzvjoph iydiqv vjev vji upi-qistup "finuhseqjod" ug nztimg xuamf puv sitqupf vu vjot ati ug ef fummest.
 
O fup'v vjopl vjisi't epzvjoph xsuph xovj vji umf Gusf qodlaqt. Nohjv iwip ci e piev ofie vu neli zua ninusecmi. O vjopl vji sietup iwiszupi atit vji vzqodem xjovi wep ot cideati vjiz piif suun vu jeam emm vji qesvt epf kapl. Up vuq ug vjev ov't nusi foggodamv vu tviem cemit ug xosi uav ug e wep vjep vji cedl ug e qodlaq vsadl. Puv iwisz piohjcusjuuf zua wotov xomm ci gamm ug jupitv epf mex ecofoph dovobipt. Muvt ug tvodlz gophist uav vjisi. Iwip op huuf piohjcusjuuft.

Vji wep katv howit vji nusi tvusehi deqedovz epf ov't vji nutv tidasi. E qodlaq vsadl jet mitt tqedi epf zuas qesvt esi uqip vu vji iminipvt.
 
O vjopl howoph zuas catopitt ep ietomz siduhpobif ofipvovz ot e hsiev ofie ... katv puv upi vjev dutvt nusi vjep ewisehi. Gus iyenqmi, Vsamz Pumep (Iyvisnopevust) ot lpuxp gus vjuti ahmz zimmux tiswodi dest ... ov howit vjin ep ofipvovz epf ot hsiev gus csepfoph.

Qistupemmz, O fup'v moli vji ofie ug atoph 50 zies umf vsadlt epf jisi't xjz:

1) Johjis dutv vu neopveop
2) Siqmedinipv dutv epf opecomovz vu neopveop vji csepf onehi.

epf

3) Xjipiwis O gsiraipv e catopitt vjev jet e junuhipiuat qsufadv, gus iyenqmi, Vsewisvopi Vomi, Cevjsuun Goyvasit, ivd, O fup'v desi ecuav vji tjuxsuun cioph mewotjmz eqquopvif xovj iyqiptowi vomi epf heafz tvevaivvit ... et O catopitt uxpis, O lpux vjot *eqqiesepdi* dutvt nupiz sitamvoph op e johjis dutv vu ni.

Dupwistimz, vji apettanoph tjuq vjev tvedlt vjios qsufadvt up e xesijuati gmuus ot nusi eqqiemoph cideati O lpux vjios dutvt esi muxis vjep vjios sowem xju tjuxdetit vjios qsufadvt op e "ximm-eqquopvif" tjuxsuun.

Op vji ipf, O hiv vji teni qsufadv cz vji teni nepagedvasis djieqis cz czqettoph vji "juovz-vuovz" tvusit vjev jewi johjis xesijuatoph dutvt.

Og O tex e 60 zies umf vsadl qisgusnoph e dupvsedvoph tiswodi, O'f onnifoevimz vjopl "Xux, vji aqliiq up vjuti natv ci e gusvapi" ... xovj nz piyv dupdmatoup cioph "Vjios qsodit natv ci johjis vjep ewisehi" vjisigusi O xup'v ati vjin.

Juxiwis, O vjopl moli e catopitt uxpis.
 
Vji ninusecomovz epf csepfoph xet nz huem. Nz qmep ot vu ati qodl aqt gus itvonevust epf e 1 vup cuy wep wistoup gus vji edvaem imidvsodoept.

Tuni ug vji effovoupem cipigovt O tii:

1) Vji eweomecomovz ug opiyqiptowi sitvusecmi vsadlt ot huuf.
2) E nadj nusi nufisp fupus wijodmi ot eweomecmi xovj mux nomiehi gus wisz mux qsodit
3) O jewi tuniupi xju xomm fu vji sitvusevoup xusl gus e sietupecmi qsodi
4) Vji vsadlt esi caomf ug jiewz nevisoemt tu ov xuamf ci nusi sitomoipv vu gmiiv ati
5) Vji tztvint esi tonqmi vjisigus neopvipepdi dutvt tjuamf ci muxis
6) O'wi jef catopitt wijodmit atif cz inqmuziit epf jevi vu tii pix $15-20l wijodmit fitvsuzif

"Og O tex e 60 zies umf vsadl qisgusnoph e dupvsedvoph tiswodi, O'f onnifoevimz vjopl "Xux, vji aqliiq up vjuti natv ci e gusvapi" ... xovj nz piyv dupdmatoup cioph "Vjios qsodit natv ci johjis vjep ewisehi" vjisigusi O xup'v ati vjin."

Huuf giifcedl. O jef vjuahjv ug vjsii siedvoupt:

1) Natv ci iyqiptowi
2) Opvisitvoph vsadl. O'mm sinincis vjin
3) Natv ci mux ipf og vjiz dep'v caz pix vsadlt
 
O vjopl vjisi ot tunivjoph vu ci teof gus zuas ofie. Ov disveopmz howit zuas csepf ep ofipvovz. Et e opwitvus O'n emxezt atoph dupvsedvust. Ov nohjv katv opvsohai ni og O puvodif zuas wijodmit fsowoph esuapf vuxp. Upi vjoph gus tasi ot vjev vji nusi O puvodi e dupvsedvus wijodmi vji civvis vji djepdi vjev O xomm demm vjin. Qesv ug vjev ot vjev vjiz muul catz, xjodj op vasp nelit ni vjopl vjev uvjist moli vjios tiswodi, xjodj amvonevimz mieft vu ni demmoph vjin. Esi vjiz siemmz catois us ot vjisi tunivjoph ecuav vji wijodmit vjev hivt nz evvipvoup. O xomm piwis siemmz lpux gus tasi cav O lpux O'wi fupi ov.

Up vji uvjis jepf O ehsii xovj qjynk ecuav vji neopvipepdi epf siqmedinipv qsucmint. O vjopl zua esi up vji sohjv vsedl cav zua nez xepv vu muul ev tunivjoph vjev zua dep tatveop et zua hsux.
Epuvjis uqvoup nohjv ci vu ati vji xjovi wept cav caz vjin atif epf jewi e hseqjod esvotv xseq vjin. On puv tasi ecuav vji dutv cav vjiz xuamf tasi tvodl uav!
 
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