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- #12
MJ DeMarco
I followed the science; all I found was money.
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I subscribe to about 60-70 newsletters.
Most of them are offered by gurus and have devolved into a perpetual sales pitch for some high-priced coaching program.
Folks, don’t fall for the pitch.
Your success won’t be found in some overpriced coaching program peddled by a guru.
These gurus all share the same foundational spin: that there’s some magic formula, some silver bullet, some secret to success when all they are doing is a “perceived value hustle” and selling it to the gullible in some expensive coaching program.
Here's the easiest and fastest masterclass on how to make millions, and it won't cost you thousands of dollars or countless hours of time sifting through fluff stolen from books written years ago.
Folks, it is this simple.
Create, communicate, and deliver perceived value to the world.
Here is that simple sentence deconstructed:
Create - product development, real value with genuine value skews.
Communicate perceived value- marketing.
Deliver - execution/logistics
World - Scale, selling to more people.
Like all guru garbage being sold on YouTube and elsewhere, the problem is that “perceived value” is wrapped up in slick marketing, and real, actual value tends not to live up to the hype. For gurus, the game is won when you buy their $5,000 program, not in the value you receive and execute upon.
This is why marketing is valued above all disciplines in the guruverse—you win at crafting perceived value while not being obligated to fulfill those expectations.
The world wants shortcuts and secrets.
And there are millions of gurus out there who are willing to fill that market need and sell you that illusion.
Don't be fooled.
If someone is offering you 1, 2 ,3, and 4 as a "business in a box" -- YOU ARE THE BUSINESS.
Class dismissed.
Most of them are offered by gurus and have devolved into a perpetual sales pitch for some high-priced coaching program.
Folks, don’t fall for the pitch.
Your success won’t be found in some overpriced coaching program peddled by a guru.
These gurus all share the same foundational spin: that there’s some magic formula, some silver bullet, some secret to success when all they are doing is a “perceived value hustle” and selling it to the gullible in some expensive coaching program.
Here's the easiest and fastest masterclass on how to make millions, and it won't cost you thousands of dollars or countless hours of time sifting through fluff stolen from books written years ago.
Folks, it is this simple.
Create, communicate, and deliver perceived value to the world.
Here is that simple sentence deconstructed:
Create - product development, real value with genuine value skews.
Communicate perceived value- marketing.
Deliver - execution/logistics
World - Scale, selling to more people.
Like all guru garbage being sold on YouTube and elsewhere, the problem is that “perceived value” is wrapped up in slick marketing, and real, actual value tends not to live up to the hype. For gurus, the game is won when you buy their $5,000 program, not in the value you receive and execute upon.
This is why marketing is valued above all disciplines in the guruverse—you win at crafting perceived value while not being obligated to fulfill those expectations.
The world wants shortcuts and secrets.
And there are millions of gurus out there who are willing to fill that market need and sell you that illusion.
Don't be fooled.
If someone is offering you 1, 2 ,3, and 4 as a "business in a box" -- YOU ARE THE BUSINESS.
Class dismissed.