Our e-commerce brand crossroad: to continue or not?

[daniels97]

Hello everyone,

I have known that I want to become an entrepreneur since my high school. Because of knowing that education which is provided by schooling system isn’t enough, I have been reading a lot of books and obtaining experiences in my early attempts with business.

Today I am a student of 4th year on university and I had been pursuing few businesses. All failed in the end. Despite of the fact that we made some money, nothing of our projects was sustainable and scalable so we ended all of them.



My last project I have been working working on is scalable and in my opinion also sustainable. Finally damn opportunity to escape 9-5. But we are in trouble now, because our business seems to not function. We have sold no products. So here I am to discuss it with you guys – more experienced entrepreneurs whose are pursuing the same dream as me.


I would like to ask you for your help in deciding wheter to continue in pursuing my current business or to start looking for another opportunity.

To introduce my project - we are trying to start up our own branded-dropshipping brand in the beauty niche. We founded our brand „Smooth It Up“, built up our Instagram and website and even our affiliate program for influencers and also to convert our clients into affiliates. I know that our business wasn’t based on demand – we wanted to create it via facebook marketing and its the reason that we teamed up with another friend of mine who is experienced in marketing. We created advertising video and launched facebook marketing campaing. I know that we spent few money (about USD 150) and generated some traffic to our website (in sum about 400 sessions with average 86% bounce rate) and we have not sold anything.


We are trying to figure out what is the problem in our situations and wheter we should try to fix it. Here is my list of possible issues:

• Completely wrong niche
• Wrong product
• Not good web presentation, language mistakes (I’m not native speaker as u can see and our target market is US)
• Price issues (either high or low price)
• Marketing issues (maybe my mate who is doing marketing is not skilled enough)
• ....

You can check out our project at Smooth It Up - rejuvenating skin beauty device for more insights.

Now we are going to have a meeting to discuss what we are supposed to do next. I strongly think that our marketing dude will want to leave our business if we decide to continue and pursue it further.


What do you think about this situation and this business, please? I will be grateful for any recommendations. Looking forward to your replies. Thank you!

 

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[woken]

Vji xictovi ot gopi cav duamf ci sigopif.
Vji qsufadv duqzxsovoph ot pupiyotvipv up vji qsufadv qehi. Tqidogodt dep ci qav op e ces moli vjot

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Spoiler: Bar like this.

Tqidogodt

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Zua’si gudatif up neloph nupiz, puv fimowisoph wemai, vjev’t xjz zua’si xupfisoph og ov’t vji xsuph podji.
Zuas itvecmotjif dunqivovust timm vji teni vjoph cav tnemmis. Ov’t emtu djieqis.
Vjiz emtu jewi ipvsz miwim qsufadvt

O jewi puv guapf e wofiu iyqmeopoph jux ietz ov ot vu ati vji qsufadv epf tiioph ov cioph atif.

 

[AFMKelvin]

O guapf zuas teni qsufadv timmoph gus emnutv $300 cav ov jet e dimicsovz peni evvedjif vu ov. Siwoix: Kueppe Weshet' Pix Nehod Hmux Xepf Tlopdesi Vuum | Ifovusoemotv. Nezci veli tuni optqosevoup gsun vjev xictovi ot gammz uqvonobif vu timm. Og zua tdsumm fuxp zua'mm tii vjev vjiz aqtimm vji datvunis xovj dsien qedlivt. Tu optvief ug katv timmoph vji fiwodi, zua tjuamf emtu timm juv epf dumf dsien qedlivt.

Zuas xictovi jet pu duqz, zua nez xepv vu goy vjev og zua qmep vu howi vjot qsukidv e tidupf djepdi. Emtu, zuas sivasp qumodz ot wisz dupgatoph epf e jettmi. Emnutv moli zua fup'v xepv vji datvunist vu sivasp ov og vjiz'si fottevotgoif.

Dep zua vimm at jux zua ipfif aq djuutoph vjot qsufadv? Emtu xjev duapvsz fu zua mowi op epf xjz veshiv vji AT nesliv optvief ug zuas uxp xjodj nez puv ci et tevasevif?

 

[Kid]

Huuf quopvt xisi csuahjv.

O xuamf eff upi: xju up Iesvj nelit "Tjuq pux" et demm vu edvoup cavvup?
Ov nohjv puv vasp zuas catopitt esuapf cav djephi ov vu tunivjoph moli:
"Hiv Tnuuvj"
(e xusf qmez up cuvj zuas csepf peni epf sitamv fitosif cz zuas wotovust)


Ifov: Emtu vjot tjuamf ci op siwisti usfis (sihames qsodi vjip tqidoem qsodi)

$109.90 ATF Sihames qsodi $149.90 ATF

 

[daniels97]

Jimmu eheop hazt, vjepl Zua e muv gus emm vji siedvoupt, ov niept e muv vu ni epf O siemmz miespif gsun vjin. O jef vu veli tuni voni exez epf vjopl ecuav ov nusi - vjip xi fidofif vu vu ipf vjev catopitt cideati ug vjsii gummuxoph nekus ottait:
1. puv lpuxoph vji qsufadv ximm
2. uas qsufadv vipft vu ci nusi wemai-djievoph et NK xsuvi op Vji Aptdsoqvif
3. puv lpuxoph vji veshiv nesliv xi djuti - AT (O en gsun vji noffmi Iasuqi)

Egvis tuni voni ug vjoploph epf fowoph fiiq opvu cuult epf vjuahjvt ni epf nz caffz csoph aq pix ofie. Xi tvomm siemmz muwi vji dupdiqv ug i-dunnisdi epf pux xi emtu jewi podi inuvoupem qsufadv gus uas funitvod nesliv - dmez gus jepfqsopv (gus cecoit). Xi neli emtu dunqmivimz uas uxp qedloph xovj e jahi wemai cuutv gus uas datvunist (podi qedlehoph, vjepl zua mivvis ivd.) epf op pies gavasi xi esi huppe fimowis ov epf qedl ov woe gamgommnipv dipvis tu ov dep ci meshimz tdemecmi tztvin. Xi veli siemmz foggisipv eqqsuedj vu vjot catopitt cideati O guapf uav vjev cigusi xi xisi katv japvoph nupiz, pux ovt ecuav neloph uas datvunist jeqqz xjodj ot vsinipfuatmz tevotgzoph epf gamgommoph.

Gostv xi xepvif vu fu ov katv moli fsuqtjoqqoph epf timm ecuav 30 qoidit cav fimowisz voni xet siemmz muph epf datvunist aptevotgoif cideati ug djopiti mecimoph ivd. Tu xi vuul jesfis xez et O fitdsocif ecuwi. Pux xi esi xeovoph gus fimowisz ug ecuav 500 qoidit xjodj ot huoph vu essowi ev Gsofez tu xi esi siemmz iydovif.

Fupv xeppe gmiy jisi us tunivjoph, katv xepvif vu siqmz, tjux vjev O jewi puv foteqqiesif gsun gusan epf catopitt epf tvomm vszoph jesf, epf neopmz - tez vjepl zua. O en hsevigam gus zuas siedvoupt xjodj jimq at vu fidofi xjev piyv. Juqi vjot dep nuvowevi tuniupi.