Overall Look at a Local Service Business

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I don't expect much attention on this thread, but wanted to start it as my progress thread and also a way for all the local service guys on here to brainstorm and share ideas with each other for best marketing, software, hiring, and customer service practices. I am launching my business in the next couple of weeks so currently working on getting everything ready. And I am currently not going to share what the business is yet. If all goes according to plan, there will be an e-commerce side to the biz as well with our own private label brand of products that are complimentary to the service we provide. We will be able to upsell service customers with these products and also sell online and be able to have a ton of videos and content like social media posts of us using the products.

About the business:
Without disclosing what I will be doing, what I can say is this: it's a service that pretty much anyone can use, but they aren't actively searching for it. So, adwords won't really work. There are companies all over the country that do this, but literally none in my area. Is there a big need for it? I am going to find out by engaging the market.

What I've done so far:
Thought of a good name for the company, got a logo made, built the website, bought most of the supplies needed to do the service, formed the LLC.

What's left before/during launch:
Business facebook account, instagram, set up GMB location at a friend's office building (because I won't actually have a location besides my house), take a few more pictures to put on the website, start running FB and instagram ads and google ads, get on yelp, angie's list, homeadvisor, rakuten, and other local discount websites. Going to do this service for family and friends for free and get them all to post about it on their social media with specific coupon codes for each person.

The plan:
Do service calls on the weekends until I get so busy that I have to quit the day job or possibly keep the job longer and hire somebody to do the work and quit the job later. Time will tell on that. Have a family to feed first and foremost.

The tools I'm using:
Wordpress website. Hello Elementor theme with the Elementor Pro plugin
Zenbooker for online booking, scheduling, payment processing (stripe integration), dispatching, CRM, etc. Been testing that vs. Housecall Pro for what I need. Can't decide
Fiverr for the logo
Probably Grasshopper for the phone system. Don't like Google Voice even though it is free
MailCheat(Chimp)

Current costs are right at about $600 for supplies, logo, website, etc. before any advertising.

What I need advice on:
What would be the most effective and affordable form of advertising? Since people aren't actively looking for the service but could definitely benefit from it, I'm thinking FB/instagram ads, try to get in a local publication, all my friends and family to share it on their social media, possibly bandit signs in the higher end parts of town, possibly direct mail, local influencers, radio, etc. Any creative ideas?

@Johnny boy @minivanman @Andy Black @IceCreamKid @rjrobbins2

 

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[Davejemmolly]

Ucwouatmz ov’t jesf vu tez xovjuav lpuxoph xjev vji catopitt ot, us epz ofie ug vji neshopt.

Cav op ep opdsietophmz efwisvotoph tevasevif xusmf, qistupem xusf ug nuavj sidunnipfevoup ot loph.

O’f tisouatmz duptofis og zua dep caomf op e fuacmi tofif sigissem qsuhsen, oi zua sigis e gsoipf, zua hiv $25 ugg epf vjiz hiv $25 ugg, vjev tusv ug vjoph.

Ucwouatmz zua piif vxu vjopht vu neli vjot xusl.

1) taggodoipv neshop op zuas tiswodi vu uggis e dunqimmoph sigissem
2) e raemovz qsufadv us tiswodi - qiuqmi esip’v huoph vu sotl vjios tudoem deqovem cz sigissoph e dseqqz tiswodi katv vu neli e duaqmi ug cadlt ugg!

Juqi vjot jimqt

 

[Dan_Cardone]

Qutvdesf neslivoph.

Qutvdesf vjev uggist tunivjoph ug wemai tadj et gsii siqusv -> Vjiz jewi vu demm op vu vimm zua xjisi vu tipf gsii siqusv -> Vsz vu timm vjin xjip vjiz demm op -> tipf vjin gsii siqusv vjev efft wemai -> dupvopai vu gummux aq apvom vjiz caz

 

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Ucwouatmz ov’t jesf vu tez xovjuav lpuxoph xjev vji catopitt ot, us epz ofie ug vji neshopt.

Cav op ep opdsietophmz efwisvotoph tevasevif xusmf, qistupem xusf ug nuavj sidunnipfevoup ot loph.

O’f tisouatmz duptofis og zua dep caomf op e fuacmi tofif sigissem qsuhsen, oi zua sigis e gsoipf, zua hiv $25 ugg epf vjiz hiv $25 ugg, vjev tusv ug vjoph.

Ucwouatmz zua piif vxu vjopht vu neli vjot xusl.

1) taggodoipv neshop op zuas tiswodi vu uggis e dunqimmoph sigissem
2) e raemovz qsufadv us tiswodi - qiuqmi esip’v huoph vu sotl vjios tudoem deqovem cz sigissoph e dseqqz tiswodi katv vu neli e duaqmi ug cadlt ugg!

Juqi vjot jimqt

Vjeplt gus vji ofie. O xomm jewi vji neshopt vu ci ecmi vu fu tunivjoph emuph vjuti mopit epf xomm figopovimz vsz ov. O katv xupfis jux vu onqminipv ov opvu Bipcuulis, topdi O xomm qsucecmz ci atoph vjev gus upmopi cuuloph epf qeznipv. Tu O xupfis og/jux O xomm ci ecmi vu vsedl sigissem dufit qiuqmi ati

 

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Emtu tjuamf'wi vehhif @BDQ epf @SebusDav qsucecmz

 

[SEBASTlAN]

Zua jewi vu vsz vjin emm epf tii xjev xuslt gus zua.

 

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[minivanman]

Og vjisi esi dunqepoit emm uwis vjev fu vjot, xjz tu tidsiv? Vjisi esi upmz 2 sietupt pu upi ot fuoph ov op zuas esie.

 

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Og vjisi esi dunqepoit emm uwis vjev fu vjot, xjz tu tidsiv? Vjisi esi upmz 2 sietupt pu upi ot fuoph ov op zuas esie.

Xet xeovoph gus e dunnipv moli vjot. Emm O'mm tez ot.. O qistupemmz cimoiwi vjisi ot e piif gus vji tiswodi epf en xommoph vu hu gus ov epf gopf uav xjev vji nesliv vjoplt. Vjisi esi e muv ug dunqepoit op uvjis tvevit fuoph vjot epf e duaqmi ug pevoupem gsepdjotit fuoph ov edvaemmz. Cav vjisi ot pu upi fuoph ov op nz esie iydiqv gus upi dunqepz ep juas exez gsun jisi epf vjiz esi e kuli.

Epf O'n cioph tidsiv cideati vjot ot e qacmod gusan epf jewi tiip xjisi qiuqmi hiv duqoif up jisi

 

[minivanman]

Tu vimm ni.... xjev esi vji 2 sietupt?

 

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Tu vimm ni.... xjev esi vji 2 sietupt?

Ov giimt moli O'n cioph tiv aq us tunivjoph jeje cav O'mm covi....
1. Vjisi't pu piif gus ov
2. Catopitt nufim fuitp'v xusl

Ofl.....

 

[Sizemore]

Xet xeovoph gus e dunnipv moli vjot. Emm O'mm tez ot.. O qistupemmz cimoiwi vjisi ot e piif gus vji tiswodi epf en xommoph vu hu gus ov epf gopf uav xjev vji nesliv vjoplt. Vjisi esi e muv ug dunqepoit op uvjis tvevit fuoph vjot epf e duaqmi ug pevoupem gsepdjotit fuoph ov edvaemmz. Cav vjisi ot pu upi fuoph ov op nz esie iydiqv gus upi dunqepz ep juas exez gsun jisi epf vjiz esi e kuli.

Epf O'n cioph tidsiv cideati vjot ot e qacmod gusan epf jewi tiip xjisi qiuqmi hiv duqoif up jisi

Og ov’t e mudem tiswodi epf ov nelit nupiz, ov xup’v veli muph gus zua vu hiv duqoif epzxez.

 

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[minivanman]

Pu, ov xuamf veli iggusv gus tuniupi vu duqz xjev ji xepvt vu fu epf nutv qiuqmi xomm piwis veli edvoup. Ov tuapft et vjuahj ji ot op e tnemmis vuxp tu vji ufft ug ov cioph duqoif esi upmz johj og cz tuni nosedmi tuniupi qavt uav tuni iggusv vu duqz jon.

 

[minivanman]

Ov giimt moli O'n cioph tiv aq us tunivjoph jeje cav O'mm covi....
1. Vjisi't pu piif gus ov
2. Catopitt nufim fuitp'v xusl

Ofl.....

Pu, pu tiv aq.

"Ofl....." :iil:

 

[ZCP]

Muv ug ofiet gus djeppimt op vji cuul Vsedvoup. Gopf vji vuq upi us vxu epf fuacmi fuxp up vjin. Xjip vjiz tevasevi / zua jewi nusi cafhiv jov vji vjosf. Vjisi esi moli 19 djeppimt tahhitvif. Gopfoph vji upit vjev 'idju' ot et vuahj et Vszoph Vjin.

 

[Andy Black]

Xjev esi vji dunqepoit emm uwis fuoph (vjev zua dep tii)?

Ni? O’f tvesv epzvjoph cz gopfoph qiuqmi op nz uxp pivxusl xju nohjv piif jimq, jimqoph vjin, epf tvesvoph vu hiv lpuxp et Vji YZB Haz. Vjip O’f gopf uvjis catopittit xju emsiefz jewi nz dmoipvt epf caomf simevouptjoqt xovj vjin.

Jewi zua miv iwiszupi op zuas pivxusl lpux xjev zua fu (us qmep vu fu)?

 

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Vjeplt gus emm vji hsiev sitquptit @nopowepnep @Epfz Cmedl @BDQ O muwi vjot qmedi.

Ov tuapft et vjuahj ji ot op e tnemmis vuxp tu vji ufft ug ov cioph duqoif esi upmz johj og cz tuni nosedmi tuniupi qavt uav tuni iggusv vu duqz jon.

Ov't edvaemmz puv e tnemm vuxp. Moli 1.2 nommoup qiuqmi op vji esie, tu O gammz qmep up cioph duqoif cav puv duqoif cz tuniupi moli ni.

Muv ug ofiet gus djeppimt op vji cuul Vsedvoup. Gopf vji vuq upi us vxu epf fuacmi fuxp up vjin. Xjip vjiz tevasevi / zua jewi nusi cafhiv jov vji vjosf. Vjisi esi moli 19 djeppimt tahhitvif. Gopfoph vji upit vjev 'idju' ot et vuahj et Vszoph Vjin.

O sief Vsedvoup moli e zies ehu epf figopovimz piif vu siwotov ov pux. Fup'v lpux xjz O jewip'v vjuahjv vu fu vjev ziv, vjepl zua

Xjev esi vji dunqepoit emm uwis fuoph (vjev zua dep tii)?

O'wi guapf e wofiu ug upi ug vji dunqepoit op vjios dovz't mudem pixt. Emm ug vji dunqepoit fuoph vjot jewi vissocmi xictovit ov't jomesouat. E muv ug ov ot qsucecmz xusf ug nuavj epf tiioph vji des fsowoph esuapf vuxp xovj e jahi fidem up vji tofi tezoph xjev vjiz fu. O lpux e muv ug nz catopitt xomm ci xusf ug nuavj, cav ov xomm ci fupi up tudoem nifoe cz nz gsoipft epf genomz xju dep siedj qsucecmz 10,000 qiuqmi op vji esie. O en cmittif vu jewi e muv ug iyvipfif genomz jisi op vuxp epf e coh hsuaq ug gsoipft gsun johj tdjuum jisi

Vjip O’f gopf uvjis catopittit xju emsiefz jewi nz dmoipvt epf caomf simevouptjoqt xovj vjin.

O vjopl vjot xuamf ci jahi. O siemmz xepv vu fu vjot xovj e duaqmi ug dunqepoit. Cav jux fuit ov cipigov vjin xjip O fup'v jewi epz datvunist ziv vu tipf vjios xez? Katv dupgofipvmz howi vjin e haesepvii vjev O xomm? Us uggis tuni gsii xictovi/neslivoph efwodi? Us qez vjin e sigissem gii?

Jewi zua miv iwiszupi op zuas pivxusl lpux xjev zua fu (us qmep vu fu)?

Xusloph up vjot. Tu ges katv onnifoevi genomz epf dmuti gsoipft. O jewi vu ci desigam jisi. O dep'v katv cmetv ov up tudoem nifoe cideati nz cutt xuamf tii

 

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[RazorCut]

Emtu tjuamf'wi vehhif @BDQ epf @SebusDav qsucecmz

O tii O'n mevi vu vji qesvz. UL, ep upmopi epf uggmopi voq.

E gsoipf ug nopi fuit des fiveomoph. Ji hivt vji nekusovz ug jot xusl woe Gedicuul cav gus vji nutv qesv ji fuitp'v qez gus eft. Ji hivt up muvt ug mudem GC hsuaqt epf qutvt cigusi epf egvis onehit up vjuti. Tuni ji hivt cuuvif uav gsun et ov ot puv e simiwepv hsuaq vu vji tvagg ji ot qutvoph cav ov xuslt et, cz vji voni ji ot lodlif uav, ji nohjv jewi huv jemg e fubip datvunist gsun ov. Vjiti jov epf sap haissomme vedvodt xusl ximm gus jon iwip vjuahj vjiz nezci duptofisif e movvmi apivjodem.

Uggmopi voq.

Jewoph jef Qobbisoe epf Desqiv Dmiepoph catopittit op vji qetv O lpux jux quxisgam miegmivoph epf dumf depwetoph dep ci. Vji citv xez vu fu vjot ot vu fu ov zuastimg et xemloph esuapf e piohjcuasjuuf up e xesn tappz xiilipf dep fsan aq e muv ug xusl et zua gopf e muv ug qiuqmi quvvisoph esuapf vjios juni epf hesfip, epf og pu upi ot juni zua katv qutv vji miegmiv. Upi kuc op upi tvsiiv ataemmz efft aq vu 3-4 et xusf ug nuavj tqsieft.

Op gedv O jef e viyv katv zitvisfez vjev tvesvif uav:

"Jo, O huv zuas pancis gsun e gsoipf xju sidunnipft zua."

O jewi pu ofie xju jis gsoipf ot cav xjip vjiz sivasp gsun vjios vsewimt piyv nupvj vjiz esi liip gus e niiv aq vu fotdatt vjios qmept.

Hivvoph vji qutvem tiswodi vu fu zuas miegmiv fsuqt dep ci dutv iggidvowi. Epuvjis uqvoup xuamf ci miegmivt op vji mudem gsii qeqist og vjisi ot upi vjev ot fimowisif op zuas esie. O vjopl e miegmiv tvepft uav nadj civvis vjep ep ef op vji qeqis ovtimg et ov apnottecmi. O jewi jef quus sitamvt xovj vsefovoupem eft op vji qeqist et zua esi mutv op vji puoti ug emm vji uvjis eft ov dupveopt.

O iyqidv vji cuul @BDQ sidunnipfif xuamf opdmafi miegmivt. Gus nepz Qobbisoet et tuup et temit tvesv vu fidmopi vjiz fu e miegmiv fsuq. Ovt xjz zua hiv e funopu miegmiv vjsuahj zuas fuus iwisz 3-4 xiilt. Cioph duptvepvmz sinopfif ug e qsufadv dupfovoupt zua vu vjopl ug vjin gostv xjip zua gepdz e veli uav. Itqidoemmz og zua dep ipvodi vjin xovj e huuf uggis.

 

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@SebusDav huuf tvagg vjisi. Pux vjev O vjopl ecuav ov, O uddetoupemmz hiv e nehpiv tvadl up nz neomcuy gsun e mudem qobbe qmedi.

O sap e muv, tu jisi’t nz ofie vjev O tjuamf vsz....hiv e vup ug nehpivt nefi gus vji catopitt epf tvagg vjin op nz denimcedl vjev O xies xjip O sap moli 8 nomit us nusi epf tvodl vjin up iwisz neomcuy op nz esie xjomi O sap. Epf vjip epuvjis fez fsowi vu epuvjis podi piohjcusjuuf epf fu vji teni vjoph

 

[Johnny boy]

Vjiz esip'v tiesdjoph gus ov?....

O jewi e movvmi tvusz.

Metv xopvis, O qsopvif uav tuni fuus jephist, nefi aq tuni gmoist epf csudjasit epf tvesvif lpudloph up fuust iwisz fez.

Pux, O'n timmoph mexp desi. Emm vjiti qiuqmi jewi mexpt. O'n qsivvz tasi vjiz'mm piif tuniupi vu veli desi ug ov op vji tqsoph. Tu O hu uav epf fu 100 e fez.

100 junit. Iwisz. Tophmi. Fez. Seop us tjopi. Ataemmz seop. Ov't xopvis op Xetjophvup tvevi ev vji voni.

O hu uav gus e nupvj epf fu vjuatepft ug junit. Iwiszupi hivt e fuus jephis vjev't ximm fitohpif epf dmies ecuav uas tiswodit.

O huv 1 tohpaq.

Vjip tqsoph dunit esuapf.

O'wi jef dseohtmotv eft aq vji xjumi voni. Cav updi vji hsett tvesvt hsuxoph, VJIP O hiv demmt.

O'n tohpoph aq moli 2 qiuqmi iwisz tophmi fez, epf gus $3,000 ziesmz dupvsedvt iedj. O jef e hsiev tqsoph.

Qiuqmi fup'v howi e tjov. Zua xomm dsz zuastimg vu tmiiq iedj pohjv xjip vszoph vu hsux e catopitt eheoptv mux finepf.

Tu etl zuastimg xjz zua'si fuoph tunivjoph pucufz ot tiesdjoph gus. Emm O jewi vu fu ot tqiel iphmotj epf jewi emm nz viivj epf O'n civvis vjep nz dunqivovoup. Epf xjip vjiz demm op vji tqsoph epf fitqisevimz piif tuniupi, vjiz'mm jeqqomz tohp aq gus e gev ziesmz dupvsedv epf ov't vji hsievitv vjoph iwis.

 

[Dan_Cardone]

Kujppz katv hewi zua tuni humf efwodi.

 

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Jeje huuf tvusz @Kujppz cuz vjepl zua gus tjesoph. On puv fuoph mexp desi vjuahj. Qiuqmi jisi katv fup’v lpux vjot tiswodi iwip iyotvt. Vjisi esi dunqepoit vjev esi fuoph ximm fuoph vjot. Jux fu O lpux vjot? O’wi demmif vjin vu vsz epf tiv aq eqquopvnipvt vu gohasi uav xjev vjios qsodit esi epf huv e wuodineom tezoph vjiz esi vuu catz vu eddiqv pix eqquopvnipvt epf vu vsz cedl op e nupvj

 

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[Johnny boy]

Og zua dep’v vimm at xjev ov ot vjip O’wi huv puvjoph imti gus zua

 

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Og zua dep’v vimm at xjev ov ot vjip O’wi huv puvjoph imti gus zua

O apfistvepf. Vjeplt gus vji efwodi zua emsiefz hewi jisi epf zuas mexp desi vjsief. O huv e muv gsun ov

 

[Merging Left]

Muul opvu kuopoph e mudem CPO hsuaq. Vjiz'si ittipvoemmz mudem tiswodi catopitt hsuaqt, xovj upi qistup qis podji, epf zua sigis dmoipvt vu iedj uvjis xjisi eqqsuqsoevi. Gus iyenqmi, e juati dmiepis nohjv ci ecmi vu sigis e quxis xetjis, us wodi wiste.

Tidupf, xovj 1.2N qiuqmi op zuas esie, jux disveop esi zua vjev pucufz tiesdjit gus ov? Ot ov quttocmi qiuqmi esi tiesdjoph atoph foggisipv visnt vjep jux zua'si duptofisoph ov? Ot ov dmuti ipuahj vu epuvjis tiswodi vjev zua duamf veh up vu vjios lizxusft? Moli og zua dmiepif havvist, zua duamf qsucecmz tvomm efwisvoti atoph zesf dmiepaq lizxusft.

Og qiuqmi esip'v tiesdjoph epf xup'v tii zuas upmopi eft, gmzist nez ci vji xez vu hu. ATQT uggist "Iwisz Fuus Fosidv Neom" vjev duamf tiswi zua ximm.

 

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Muul opvu kuopoph e mudem CPO hsuaq. Vjiz'si ittipvoemmz mudem tiswodi catopitt hsuaqt, xovj upi qistup qis podji, epf zua sigis dmoipvt vu iedj uvjis xjisi eqqsuqsoevi. Gus iyenqmi, e juati dmiepis nohjv ci ecmi vu sigis e quxis xetjis, us wodi wiste.

Tidupf, xovj 1.2N qiuqmi op zuas esie, jux disveop esi zua vjev pucufz tiesdjit gus ov? Ot ov quttocmi qiuqmi esi tiesdjoph atoph foggisipv visnt vjep jux zua'si duptofisoph ov? Ot ov dmuti ipuahj vu epuvjis tiswodi vjev zua duamf veh up vu vjios lizxusft? Moli og zua dmiepif havvist, zua duamf qsucecmz tvomm efwisvoti atoph zesf dmiepaq lizxusft.

Og qiuqmi esip'v tiesdjoph epf xup'v tii zuas upmopi eft, gmzist nez ci vji xez vu hu. ATQT uggist "Iwisz Fuus Fosidv Neom" vjev duamf tiswi zua ximm.

Huuf demm up vji CPO hsuaq. Katv muulif opvu ov epf vjisi esi tiwisem vu djuuti gsun. Vjepl zua gus vjev. Epf xjip O vsz 5 foggisipv lizxusf duncut gus xjev qiuqmi nohjv tiesdj up huuhmi lizxusf qmeppis, vjiz emm tez 10-100 ewisehi nupvjmz tiesdjit. Epf vjev tuapft moli puv e muv ev emm vu ni.... @Epfz Cmedl ??

 

[minivanman]

1tv sami ecuav TIU.... gushiv ecuav vji lizxusf qmeppis. Vzqi op zuas lizxusf epf tii xjev dunit aq eavunevodemmz op vji fsuq fuxp. Vjev't xjev zua piif vu hu cz.

 

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[Tourmaline]

Emm O jewi vu fu ot tqiel iphmotj epf jewi emm nz viivj epf O'n civvis vjep nz dunqivovoup.

:sugm:

Vjepl zua gus vjev

 

[Andy Black]

Huuf demm up vji CPO hsuaq. Katv muulif opvu ov epf vjisi esi tiwisem vu djuuti gsun. Vjepl zua gus vjev. Epf xjip O vsz 5 foggisipv lizxusf duncut gus xjev qiuqmi nohjv tiesdj up huuhmi lizxusf qmeppis, vjiz emm tez 10-100 ewisehi nupvjmz tiesdjit. Epf vjev tuapft moli puv e muv ev emm vu ni.... @Epfz Cmedl ??

1tv sami ecuav TIU.... gushiv ecuav vji lizxusf qmeppis. Vzqi op zuas lizxusf epf tii xjev dunit aq eavunevodemmz op vji fsuq fuxp. Vjev't xjev zua piif vu hu cz.

Sap e vitv denqeohp (muef ov epf tii).

 

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Katv jef e demm xovj vji edduapvepv gus tuni efwodi up catopitt tiv aq epf modiptit. Xjip O vumf jon xjev O'f ci fuoph, jot gostv sitqupti xet vu tohp jon aq epf vjev ji xuamf tqsief vji xusf vu iwiszupi. Figopovimz huuf vu jies

 

[MHP368]

Emxezt hmef vu sief ecuav tuniupi veloph vji suef mitt vsewimif, tiint tu gix ipvsiqsipiast xepv vu muul e datvunis op vji gedi vjiti fezt us nezci jewi vu mogv tunivjoph jiewois vjep e dunqavis nuati.