G
GuestUser140
Guest
Hi guys,
I own a (somewhat) niche e-commerce store and recently opened a first brick and mortar location.
If things keep going the way they go now, more physical locations will follow.
I love a physical store because even more so than with a website/email, people give their objections spontaneously instead of just clicking away from your store to buy from the competition because the price was too high, too low, something was not clear on the website, ...
Over the past few days, I have been thinking this:
What if we just build a second e-commerce store?
It takes 5 hours and is cheap to set up.
We could experiment with pricing (low volume/high margin vs low margin/high volume), a different look and feel of the store, different product photos and descriptions, shorter/longer warranty, ... It's nearly impossible to test options / offer the whole buffet on our current website.
A customer who clicks away from our first website could end up buying from our second store. Again, we are in a pretty small market with less than a handful of others doing the same. This way, we could draw a larger percentage of buyers to us.
Suggestions? Tips? Poke some holes in my plan ...or tell me to fire away, test and learn!
I own a (somewhat) niche e-commerce store and recently opened a first brick and mortar location.
If things keep going the way they go now, more physical locations will follow.
I love a physical store because even more so than with a website/email, people give their objections spontaneously instead of just clicking away from your store to buy from the competition because the price was too high, too low, something was not clear on the website, ...
Over the past few days, I have been thinking this:
- There are about 3 other businesses in our market who do a similar thing.
- Our prices are great.
But some people think they are too low. Too good to be true. A customer we lose.
Others think they are too high, they can find the same product cheaper elsewhere. Again, a customer we lose. - The store looks and feels good. But someone looking for product xyz who just happens to dislike our website, could end up buying from the competition. Again, a customer we lose.
What if we just build a second e-commerce store?
It takes 5 hours and is cheap to set up.
We could experiment with pricing (low volume/high margin vs low margin/high volume), a different look and feel of the store, different product photos and descriptions, shorter/longer warranty, ... It's nearly impossible to test options / offer the whole buffet on our current website.
A customer who clicks away from our first website could end up buying from our second store. Again, we are in a pretty small market with less than a handful of others doing the same. This way, we could draw a larger percentage of buyers to us.
It's just a front end that needs to be set up, all operations already are in place.Suggestions? Tips? Poke some holes in my plan ...or tell me to fire away, test and learn!
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