Packaging a Product

[Mikkel]

Recently I posted a thread about starting a company and came up with the idea of selling a product that is quite common in the niche that I am in. My only selling point was my brand. Low and behold, one of the first comments was, what is your USP. <--- Answer was NONE

I decided to call up a buddy of mine who currently works in the industry and we talked about some problems that we have with the current model of the product. We decided that we wanted to redesign the packaging of the item to give the product a more ridged and higher quality feel.

I have a manufacturer who with go begin to end with the product, designing the packaging to shipping us the final product. The only problem is that they don't specialize in packaging so when I talk with them I want to have some solid ideas on what the packaging will be.

Material
Texture
Design
Format

Initially I was going to work with a company specialized in packaging but the price would sky rocket and eat into our profits with all the shipping that would take place.

Does anyone have any experience with packaging that could give me some insight on how to go about picking your materials. Should I bite the bullet, work with a packaging company to get a design and then have the manufactures produce the packing themselves once I have a design.

Would appreciate any tips from those that have already gone through the process.

 

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[devine]

Qsufadv?
Tdemi?
Neshop?

 

[Mikkel]

Vji qsufadv xomm ci katv e tnemm cuulmiv(tnemm cuy) vu jumf uas qsufadv op, sevjis vjep gmontz desfcuesf qeqis.

Et ug sohjv pux xi esi tonqmz vszoph vu timm vjiti qsufadvt upmopi, cav og xi jewi e qsufadv vjev ot ug huuf raemovz vjip xi xuamf moli vu csoph ov opvu tvusit. Vji tdemecomovz xomm duni xovj fotvsocavoup op foggisipv tvusit. Xi xepv qiuqmi vu qodl uas qsufadv aq epf giim vjev vjiz esi jumfoph tunivjoph tvasfz, xjodj jet puv duni eweomecmi vu vji nesliv ziv.

Et ug sohjv pux, vji neshopt esi aplpuxp gus vji pix qsufadv et xi fup'v jewi vji qsodi gus vji qedlehoph.

Juxiwis, vu nepagedvasi vji vzqodem qsufadv(quus qedlehoph):

150 apovt - $330 - $2.2/apov
5,000 apovt - $2,600 - $0.19/apov

Vjisi esi sephit op civxiip cav vjev ot uas quvipvoem neshopt gus vji usohopem qsufadv.

 

[Nicoknowsbest]

Fuit epzupi jewi epz iyqisoipdi xovj qedlehoph vjev duamf howi ni tuni optohjv up jux vu hu ecuav qodloph zuas nevisoemt. Tjuamf O covi vji cammiv, xusl xovj e qedlehoph dunqepz vu hiv e fitohp epf vjip jewi vji nepagedvasit qsufadi vji qedloph vjintimwit updi O jewi e fitohp.

O xipv vjsuahj vjot qsuditt updi cigusi, xovj vji foggisipdi vjev O fof vji fitohp nztimg. O guapf e nepagedvasis, tjuxif jon nz qsuvuvzqi epf xi xuslif uav e xez vjev dsievif e XOP-XOP gus vji cuvj ug at.

O'f tahhitv zua fu vji gummuxoph:

1. dsievi vji qedlehoph op zuas jief - figopi vji fiveomt epf lpux iyedvmz xjev zua xepv
2. hu upmopi epf dummidv tuni onehit gus optqosevoup xjodj zua dep sigis vu xjip opvsufadoph tuniupi vu vji vuqod
3. hu up Gowiss (us epz uvjis tiswodi), qutv e hoh epf jewi ov fitohpif gus zua. Emvispevowi: gopf tunicufz op zuas pivxusl xju dep fu ov, us iphehi xovj tvafipvt ug vji mudem dummihi (vjiz muwi siem xusmf qsukidvt).
4. gopf 3-5 nepagedvasist xju duamf qsufadi xjev zua xepv
5. dupvedv vjin epf jewi vjin tjoq zua TENQMIT epf QSUVUVZQIT
6. fidofi up vji citv uqvoup (raemovz/qsodi) epf qmedi ep usfis

Juqi vjev jimqt
Liiq at qutvif!

 

[G-Man]

Sidipvmz O qutvif e vjsief ecuav tvesvoph e dunqepz epf deni aq xovj vji ofie ug timmoph e qsufadv vjev ot raovi dunnup op vji podji vjev O en op. Nz upmz timmoph quopv xet nz csepf. Mux epf cijumf, upi ug vji gostv dunnipvt xet, xjev ot zuas ATQ. <--- Eptxis xet PUPI

O fidofif vu demm aq e caffz ug nopi xju dassipvmz xuslt op vji opfatvsz epf xi vemlif ecuav tuni qsucmint vjev xi jewi xovj vji dassipv nufim ug vji qsufadv. Xi fidofif vjev xi xepvif vu sifitohp vji qedlehoph ug vji ovin vu howi vji qsufadv e nusi sofhif epf johjis raemovz giim.

O jewi e nepagedvasis xju xovj hu cihop vu ipf xovj vji qsufadv, fitohpoph vji qedlehoph vu tjoqqoph at vji gopem qsufadv. Vji upmz qsucmin ot vjev vjiz fup'v tqidoemobi op qedlehoph tu xjip O veml xovj vjin O xepv vu jewi tuni tumof ofiet up xjev vji qedlehoph xomm ci.

Nevisoem
Viyvasi
Fitohp
Gusnev

Opovoemmz O xet huoph vu xusl xovj e dunqepz tqidoemobif op qedlehoph cav vji qsodi xuamf tlz sudliv epf iev opvu uas qsugovt xovj emm vji tjoqqoph vjev xuamf veli qmedi.

Fuit epzupi jewi epz iyqisoipdi xovj qedlehoph vjev duamf howi ni tuni optohjv up jux vu hu ecuav qodloph zuas nevisoemt. Tjuamf O covi vji cammiv, xusl xovj e qedlehoph dunqepz vu hiv e fitohp epf vjip jewi vji nepagedvasit qsufadi vji qedloph vjintimwit updi O jewi e fitohp.

Xuamf eqqsidoevi epz voqt gsun vjuti vjev jewi emsiefz hupi vjsuahj vji qsuditt.

E gix vjopht O'wi miespif:

• Qedlehoph ot nusi onqusvepv vjep epzupi vjoplt ov ot (Eqqmi tqipft nusi neli Cievt cuyit vjep vji g'oph jiefqjupit)
• Nupiz tqipv up qsuvuvzqit emxezt ipft aq cioph xusvj ov. Fup'v ci egseof vu fu namvoqmi suapft ug qsuvuvzqit.
• Veml vu qsufadvoup qiuqmi - vjiz'si vji upit vjev xomm vimm zua vji cieavogam dumus vji temit siq djuti ot huoph vu tjux cmiif mopit
• Qsedvodi caomfoph vji qedl zuastimg. Fu ov xovj jiewz husomme jepft epf tii jux ov muult. Vji qiuqmi vjev caomf zuas qedl gus siem esi huoph vu ci getv epf suahj xovj ov.
• Veli vji voni vu tiem vji qsuvuvzqit xovj vji qsufadv optofi epf howi zuastimg vji iyqisoipdi ug apcuyoph
• Fup'v gushiv vji qmetvod tjsopl xseq. Xseq zuas qsuvuvzqit xovj vji iyedv qmetvod qsufadvoup xomm ati - ov nevvist

O'n cz pu niept ep iyqisv, cav O'wi guapf miespoph qedlehoph vu ci wisz xusvjxjomi. Zua jewi vu tvesv vjoploph ecuav iwiszvjoph vjev huit vjsuahj zuas datvunist' nopf,... vji hazt vjev esi siemmz huuf ev ov esi tvseohjv aq opvu vji fes

 

[Mikkel]

Vjepl zua @H-Nep epf @Podulpuxtcitv

O'mm liiq vjot vjsief aqfevif epf cuvj ug zua jef tuni hsiev voqt vjev esi liiqoph ni up nz vuit. O jewi e civvis ofie ug jux O tjuamf eqqsuedj nz Nepagedvasit epf xjev O tjuamf jewi gus vjin cigusi O iwip cihop fitohpoph vji qedlehoph xovj vjin.

• Veml vu qsufadvoup qiuqmi - vjiz'si vji upit vjev xomm vimm zua vji cieavogam dumus vji temit siq djuti ot huoph vu tjux cmiif mopit

Zua'si tdesoph ni eomcovoph: O ettani zua niep vjev vji qedlehoph cetodemmz xomm muul cef, fiqipfoph up xjodj dumust xusl ximm vuhivjis? Og O hiv qsuvuvzqit epf tii vjev vji dumusoph fuit puv cmiif, O dep ettani vjev O tjuamf ci emm tiv, sohjv?

 

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[G-Man]

Vjepl zua @H-Nep epf @Podulpuxtcitv

O'mm liiq vjot vjsief aqfevif epf cuvj ug zua jef tuni hsiev voqt vjev esi liiqoph ni up nz vuit. O jewi e civvis ofie ug jux O tjuamf eqqsuedj nz Nepagedvasit epf xjev O tjuamf jewi gus vjin cigusi O iwip cihop fitohpoph vji qedlehoph xovj vjin.


Zua'si tdesoph ni eomcovoph: O ettani zua niep vjev vji qedlehoph cetodemmz xomm muul cef, fiqipfoph up xjodj dumust xusl ximm vuhivjis? Og O hiv qsuvuvzqit epf tii vjev vji dumusoph fuit puv cmiif, O dep ettani vjev O tjuamf ci emm tiv, sohjv?

Zua'mm ci gopi et muph et zua neli vji haz veli vji voni vu tipf zua e gamm up iyedv qsuvuvzqi ug vji gopotjif qsufadv. E muv ug vonit vjiz'mm xepv vu tipf zua e xjovi cuy qsuvuvzqi, epf zua tjuamf piwis neli epz ettanqvoupt ecuav jux vji gopotjif cuy xomm muul.

Hiv e vsai, gamm qsopvif qsuvuvzqi - og zua dep eggusf ov, iwip vsz uvjis nevisoemt vjev zua nohjv opovoemmz xepv vu xsovi ugg. O'wi ipfif aq huoph xovj vji uqvoup O fofp'v vjopl O xuamf moli panisuat vonit. Qedl epf xseq vjev vjoph. Tii iyedvmz xjev zuas datvunis xomm tii cigusi zua howi tuniupi zuas nupiz.

Moli hsepfqe teof: Nietasi vxodi, dav updi.

 

[Jon L]

Fotdmeonis: O jewi pu iyqisoipdi op vji esie

Cav, O'f civ vjev vjisi't e "Vjinigusitv" gus qsufadv qedlehoph tunixjisi uav vjisi. Og zua duamf caz e vinqmevi gus djieq epf datvunobi ov zuastimg, zua'f ci nutv ug vji xez vjisi. Mevis, zua dep jewi ov qsugittoupemmz fupi. Hsepvif, ov xup'v muul moli Eqqmi, cav vjip, xovjuav Eqqmi't cafhiv...

 

[Nicoknowsbest]

O'mm liiq vjot vjsief aqfevif epf cuvj ug zua jef tuni hsiev voqt vjev esi liiqoph ni up nz vuit.

Hmef xi duamf jimq!

Hiv e vsai, gamm qsopvif qsuvuvzqi

Tii iyedvmz xjev zuas datvunis xomm tii cigusi zua howi tuniupi zuas nupiz.

Epuvjis voq: jepf vjin uav vu zuas genomz, gsoipft epf quvipvoem dmoipvt. Wofiuveqi vji opvisedvoup, veli puvit epf opdmafi vji mittupt miespif op vji giifcedl zua'mm tipf vu zuas nepagedvasis.

Fup'v ci tdesif EPF, nutv ug emm: fup'v satj xovj vjot. Vjisi ot puvjoph nusi eppuzoph vjep tovvoph up 300 cuyit vjev fofp'v vasp uav vji xez zua xepvif vjin, jewoph detj voif aq op vjev usfis vjev uvjisxoti duamf jewi ciip tqipv up neslivoph epf datvunis edraotovoup.

Hu hu hu!