Hi everyone. I had a long, interesting conversation with a handyman yesterday that really has me interested in the local lead generation space. He has been working for a local handyman franchise for the last 12 months and has been doing handyman and carpentry work for the last 20 years so he really know his stuff. He told me that the local handyman franchise is absolutely booming with most of the handymen (who are 1099 contractors) averaging about $1500-2000 per week in net earnings. What he and his fellow contractors don't like is that the franchise takes 60% of every job (which does not include materials, they are a separate charge to the customer) and gives them little flexibility to negotiate with homeowners if necessary in order to win the project.
The franchise generates the leads for the handymen, arranges for them to head to the home at a given time to do an on-site estimate followed immediately by starting the project and takes the payment from the customer over the phone once the job is done.
The handyman who I met with is ready to take more jobs tomorrow if I could send them his way. He would be thrilled with me taking a 20-30% cut instead of the current 60% and has 3-5 guys that he works with who would similarly jump at the chance for more work if it was available.
With all that said, this seems like a great opportunity to try to go win some business for them. I am thinking build an attractive, effective landing page (unlike most of the competition which sucks) and then testing traffic from various sources to see what converts. If someone requests an estimate, I send the one guy out who I know based on his schedule and take payment via stripe. If demand exceeds his schedule, I can ask to bring other guys into the fold based on his relationships and figure out a way for him to make money as well to incentivize his involvement.
What do you guys think? My e-commerce business is somewhat on auto pilot right now and I would really like to diversify my revenue streams.
The franchise generates the leads for the handymen, arranges for them to head to the home at a given time to do an on-site estimate followed immediately by starting the project and takes the payment from the customer over the phone once the job is done.
The handyman who I met with is ready to take more jobs tomorrow if I could send them his way. He would be thrilled with me taking a 20-30% cut instead of the current 60% and has 3-5 guys that he works with who would similarly jump at the chance for more work if it was available.
With all that said, this seems like a great opportunity to try to go win some business for them. I am thinking build an attractive, effective landing page (unlike most of the competition which sucks) and then testing traffic from various sources to see what converts. If someone requests an estimate, I send the one guy out who I know based on his schedule and take payment via stripe. If demand exceeds his schedule, I can ask to bring other guys into the fold based on his relationships and figure out a way for him to make money as well to incentivize his involvement.
What do you guys think? My e-commerce business is somewhat on auto pilot right now and I would really like to diversify my revenue streams.
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