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I recently watched this TED talks in my daily sales job, but it made me think a lot about how we should be marketing our products to consumers. Rather than selling them product A, you sell them the idea, or your mission to change something, and by the way this product will support this idea.
BMW does this all the time, they sell the feeling of the drive rather than a car.
Also after looking at advertizing for local companies vs. international brands it's obvious that the international companies sell the why, while the local companies sell the what.
Obviously the product is very important, but it may be important how we look at marketing as well.
BMW does this all the time, they sell the feeling of the drive rather than a car.
Also after looking at advertizing for local companies vs. international brands it's obvious that the international companies sell the why, while the local companies sell the what.
Obviously the product is very important, but it may be important how we look at marketing as well.
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