I have a business that has been opened for a month already and thus far, it really doesn't look good. The business is a store that retail items that are generally bought by teenagers. It is very similar to Claire's, Hot topic and spencer's gift. It is located in a pretty upscale shopping plaza so the rent is very high. Luckily, I was able to get 90 days of free rent when I negotiated the lease. There is no way I will be able to pay the rent at the current sales level. I need to figure out a way to drastically increase sales before I start paying rent. My current/future marketing plan is detail below. Please, I would like suggestion from you guys on additional ways I can market the store or other ways I can increase sales.
Marketing Plan
1) Currently building Facebook, instragram, google plus accounts for the business.
2) Will be placing a 1/4 page ad on a magazine with a circulation of 100K
3) Will be printing flyers and distributed them in places teenagers general hang out and businesses in the area.
4) I Will also try to place ads on magazines and websites of high school within close proximity to the store.
Do you guys have any more suggestions in additional to what I listed above? Your suggestion will be greatly appreciated.
Marketing Plan
1) Currently building Facebook, instragram, google plus accounts for the business.
2) Will be placing a 1/4 page ad on a magazine with a circulation of 100K
3) Will be printing flyers and distributed them in places teenagers general hang out and businesses in the area.
4) I Will also try to place ads on magazines and websites of high school within close proximity to the store.
Do you guys have any more suggestions in additional to what I listed above? Your suggestion will be greatly appreciated.
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