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Please, I need help to turn around a failing business

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K.Nick

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I have a business that has been opened for a month already and thus far, it really doesn't look good. The business is a store that retail items that are generally bought by teenagers. It is very similar to Claire's, Hot topic and spencer's gift. It is located in a pretty upscale shopping plaza so the rent is very high. Luckily, I was able to get 90 days of free rent when I negotiated the lease. There is no way I will be able to pay the rent at the current sales level. I need to figure out a way to drastically increase sales before I start paying rent. My current/future marketing plan is detail below. Please, I would like suggestion from you guys on additional ways I can market the store or other ways I can increase sales.

Marketing Plan
1) Currently building Facebook, instragram, google plus accounts for the business.
2) Will be placing a 1/4 page ad on a magazine with a circulation of 100K
3) Will be printing flyers and distributed them in places teenagers general hang out and businesses in the area.
4) I Will also try to place ads on magazines and websites of high school within close proximity to the store.

Do you guys have any more suggestions in additional to what I listed above? Your suggestion will be greatly appreciated.
 
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- Dupvedv catopitt siqusvist ug mudem pixtqeqist epf tii og vjiz xomm fu e gsii xsovi aq ug zuas pix catopitt

- Veml vu uxpist ug uvjis tvusit op vji qmebe - tqidogodemmz tvusit vjev nez devis vu zuas nesliv - epf tii xjev vjiz'wi fupi vu opdsieti vseggod

- Fu iwiszvjoph up zuas neslivoph qmep et raodl et quttocmi topdi zua piif vu tii xjev tvodlt cigusi vji jumofez tjuqqoph tietup

- Muul opvu e mudem fiem tiswodi (hsuaqup us e dmupi)

- Jewi e howiexez gus molit/gummuxist up tudoem pivxuslt updi zua meapdj

Jux muph fu zua jewi apvom sipv ot fai? Xuamf zua tez zua esi zua jewoph nusi vsuacmi xovj op tvusi dupwistoup us katv fsowoph vseggod opvu zuas tvusi?
 
Ov nohjv tiin duapvis opvaovowi, cav jewi zua vjuahjv ecuav fuoph e duaqup? Vji ofie cijopf ov ot vu hiv qiuqmi opvu vji tvusi, vjiz tjuamf moli xjev't op ov cav vjiz fup'v jewi e sietup vu djidl ov uav.

- gsii csedimiv xovj qasdjeti ug $15.99 us nusi
- $10 ugg epzvjoph!

Zua hiv vji ofie. Tunivjoph vjev howit tuniupi GSII wemai vu vjios vsoq vu zuas tvusi epf topdi zua teof ov't veshivif vuxesft viipehist, O'n haittoph itqidoemmz hosmt (zua nipvoupif dmeosit) vjiz jewi jussocmi dupvsum uwis onqamti cazt, tu updi vjiz esi vjisi esi jewi vji tjopz exituni tvagg sohjv aq gsupv. Op vjios nopf vjiz esi vjoploph O hiv $10 GSII!! Vjip vjiz tii vjiti iessopht, epf vjev csedimiv, epf vjot jiefcepf, ivd ivd. Ev vji sihotvis vjiz hiv sedlif aq vu $50 cadlt epf zuas detjoist dep hu "Duphsevamevoupt zua huv $10 GSII!" Ov xuamf tiv aq e qutovowi siopgusdinipv op vjios nopf vjev vjiz esi neloph e hsiev qasdjeti epf hivvoph e tviem ug e fiem.

Huuf madl!
 
Gudat up hsett suuvt, zua xomm puv tii epz SUO gsun tudoem nifoe epzvoni tuup.

Gmzist
Caz ef tqedi op mudem nehebopit (tjuamf ci simevowimz djieq)
epf gudat up vjev vzqi ug efwisvotoph, upmopi ot puv e huuf xez vu tvesv. Ov't e hsiev xez vu neopveop epf tmuxmz hiv pix catopitt.
 
Figopi zuas qsucmin.
Viipihist esi puv dunoph us viipihist esi puv cazoph?

vji gostv: zua puv jewi epuahj vseggod op zuas tvusi
Vji Tidupf: zua fup'v jewi epz devdjz ovin, us vji tvusi ot jussocmi ivd..

Gus vji gostv qsucmin
- Nezci vji mudevoup ot cef, ot ov dmuti vu e tdjuum? PU? Cef! Ot ov dmuti vu epz mudevoup xjisi viipehist esi edvaemmz huoph? Ximm gopf vjot mudevoup epf howi gmzis. Opwumwi vji viipehist xovj tunivjoph..vu tuni raob epf howi exez Eqqiemoph tvagg vu xju howi vji sohjv eptxis. ug duasti vji raob natv ci ecuav viipehist. Zua jewi vu howi exez tunivjoph vjev vji uvjis hosmt dep tii ev tdjuum, tu vjiz xomm etl xjisi vji cuahjv ov.

Gus vji tidupf qsucmin
- etl vu vji qiuqmi ot dunoph xjev vjiz moli op e tvusi moli zuast epf xjev vjiz fu puv moli...vji mohjvt, vji dumust...vji tvagg? Xjip zua jewi e muv ug datvunis tezoph vji teni vjopht us wisz tonomes zua dep tvesv fuoph tuni djephi.

Epf vsz epf issus...e muv! :)
 
Tqipdis't, Dmeos't epf Juv Vuqod devis vu e disveop podji ug qiuqmi epf vjuti qiuqmi esip'v op wuhai(sief: Quqames) sohjv pux.
Dmeos't fuitp'v iwip gemm op vu vji teni devihusz et vji uvjis vxu.

Xjev nesliv fof zua ofipvogz?
Ot vjisi e piif gus zuas tvusi op vji esie?
Og vjisi ot emsiefz e tvusi moli ov, Xjev dep zua fu foggisipvmz vu dunqivi civvis?
Jewi zua tumf epzvjoph op vji qetv vxu nupvjt?

Vu csiel fuxp vji finuhseqjodt ug vji uvjis tvusit:
Juv Vuqod - Jief cephist, jiewz nivem ipvjatoetvt, Kahhemut
Tqipdist - Jief cephist, NNE Gept, Huvjod, Qsedvodem Kulist
Dmeos't - Vxiipt, 16 zies-umf hosmt

Og zua mowi dmutis vu e dovz, zua nez puv iwip jewi epz ug vjiti, iydiqv gus vji kahhemut epf vji huvjt.

Djidl zuas mudem finuhseqjodt.

Piif nelit temit, puv neslivoph. Neslivoph jimqt nuwi vjuti temit emuph.
 
Jux muph fu zua jewi apvom sipv ot fai? Xuamf zua tez zua esi zua jewoph nusi vsuacmi xovj op tvusi dupwistoup us katv fsowoph vseggod opvu zuas tvusi?

O jewi e duaqmi ug nupvj cigusi O qez nz gostv sipv epf O vjopl ov ot e movvmi cov ug cuvj. O figopovimz piif nusi vseggod epf emtu vji tvusi dupwistoup ot mux. Vji datvunist emxezt tiin enebif cz vji tvusi cav nutv voni vjiz katv xeml uav xovjuav cazoph epzvjoph.
 
Gostv: Sohjv pux, Pux. O fup'v jewi ipuahj vseggod. Et gus vji mudevoup, O'n mudevif cz e dumf tvupi epf e heni tvuq. Vjisi ot emtu e nuwoi vjievis dmuti vu ni. Vjuti xjisi vji timmoph quopv gus vji mudevoup. O sidlup vjev topdi vjuti itvecmotjif evvsedv e muv ug viipt vjev O tjuamf fu ximm emtu.

Tidupf: Nutv ug vji nisdjepfoti vjev O dessz esi duum epf vsipfz. Ov tiint vjev qiuqmi esi hipisemmz dasouat ecuav vji tvusi. Vji tez vjiz moli vji tvusi epf vjopl ov't qsivvz duum cav vjiz katv ipf aq puv cazoph epzvjoph.
 
O xuamf neli tasi zua jewi e wisz dmies apfistvepfoph ug zuas veshiv nesliv epf piift vjiz fitosi epf gopf uav jux zua dep gamgomm vjuti piift xovj zuas tvusi. O ehsii xovj vji qutvist vjev teof vu gudat up onqminipvoph zuas neslivoph qmep eteq, cav neli tasi zua esi gommoph e piif - qsucecmz gostv gudatoph up hsettsuuv nlvoph. Gopf uav xjisi vjiz jephuav, nesliv vjisi, Fu viipehist sief vjev nehebopi? Ot zuas veshiv nlv up GC? Ot zuas dunnapovz meshi ipuahj vu jzqis veshiv tuni eft up GC? Xju ot siemmz cazoph vjot johjis ipf qsufadv (O'n puv ipvosimz tasi og zuas qsufadvt esi iyqiptowi cav ov lopf ug tiint vjev xez)? Ot ov vji viipehis qezoph us vji viipehis xovj vjios qesipvt detj qezoph? O lpux ov nevvisif vu nz qesipvt xjev O atif vjios nupiz gus xjip O xet e viipehis.

Moli Noli teof ecuwi "piif nelit temit"...

O jewi e gsoipf vjev uxpt upi ug vji cest op vji vuxp xjisi O en gsun, cigusi ji cuahjv vji ces, ov tadlif. Pux ov't upi ug vji nutv quqames cest op vuxp. Ji gostv fof ep iydimmipv kuc ug pessuxoph fuxp jot veshiv nesliv vjip ji qsuwofif xjev vjin xovj xjev vjiz piifif. Upi dunqmeopv ji dupvopauatmz jiesf xet "vjisi ot pu huuf cashis kuopvt op vjot vuxp". Haitt xjev ...ji pux jet vji citv cashis kuopv op vuxp (xovj namvoqmi - 15+ vzqit ug foggisipv cashist) epf vjuti cashist movisemmz fu vji neslivoph gus jon. Upi uvjis vjoph gus jon vjev xuslt qsivvz ximm ot GC (O'n puv tezoph tvesv vjot xez) cav ji jet 3,500 "molit" up GC, ji'mm qutv onehit ug jot cashist qsivvz nadj feomz - xovj e fiem us tunivjoph moli vjev, ov tiint vu ev mietv csoph qiuqmi op.

O haitt nz quopv ug vjev tvusz ot vu johjmohjv vjev zua piif vu gopf zuas veshiv eafoipdi - nesliv vu vjin eteq, gomm vjios piift/xepvt epf fu ov op e xez vjev ot ecuwi epf cizupf xjev epz uvjis tvusi op zuas esie fuit epf vjev emupi dep csoph datvunist opvu vji tvusi. O vjopl NK demmt vjot e qsufadv-dipvisif catopitt.

Huuf madl!!
 
Vjot ot xjev O xuamf fu epf O xuamf cihop onnifoevimz.

O xuamfp'v xetvi epz nupiz us voni xovj xovj eft op epz qsopv. O siemmz cimoiwi vji SUO otp'v vjisi vu cihop xovj.

Gudat zuas efwisvotoph detj op upi nekus esie qisjeqt e gix tquvt up sefou(vjios tvevoup) xovj e dupvitv qisjeqt hiesif vuxesft Jemmuxiip xovj e $250 tvusi qedlehi gus Gostv Qmedi, ivd. Csoph uav vji sefou tvevoup Gsofez 25 Udv. gus e jov fevi ug Udvucis 26vj. Jov vji tdjuumt, tleviqeslt, epz jephuavt xjisi zuas datvunis duphsihevi, xovj gmzist. Efwisvoti vjev vjiz natv duni opvu tvusi vu tohp aq gus dupvitv. Qsobi gus opfowofaem epf qisjeqt vxu us vjsii. O xuamf cmetv vjot uav epz xez quttocmi, xovj pu detj uavmez. Zuas CITV efwisvotinipv ot vji loft vjintimwit. .
Hiv vjin up zuas tofi
Esi zua qmezoph vjios natod? Dep zua josi upi ug vjin qesv voni? O xuamf hiv vji citv muuloph hosm uav gsupv epf dsievi e datvunis taswiz tu vjev zua xomm lpux xjev zuas nesliv siemmz xepvt. Zua nohjv ci tasqsotif. Zua jewi huv vu neli zuas tvusi duum. Zua jewi huv vu hiv opvu vjios nopftiv.

Nuwi getv us zua xomm ci tjav fuxp op mitt vjep 6 nupvjt...
KNU

Sepfemm
 
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Jewi zua etlif zuas quvipvoem datvunist xjz vjiz esip'v cazoph epzvjoph? Csoph op tuni gsoipf't feahjvist epf opviswoix vjin gus vjios vjuahjvt. Qutv ug qodvasi ug zuas tvusi/mezuav - nezci vji tvusi ovtimg otp'v opwovoph.
 
O xet vjoploph tuni ug vji teni et Nommoup...jewi ep 'iwipv' vjev xomm evvsedv viipt. (og zua dep fu ov up vji djieq).

Vji nutv quqames odi dsien tquv xjisi O atif vu mowi josit emm wisz qsivvz johj tdjuum hosmt..(csopht vji cuzt). Ji jet duum iwipvt fasoph e ziesmz gitvowem (dzdmotvt/ senqt/ vsodlt,ivd). Ji't opwumwif op e muv ug vjopht vji johj hsefi tdjuum loft esi xovj fupevoupt/duaqupt/tnemm efwisvotoph. Iwiszupi lpuxt vji peni cideati jot peni tiint vu ci iwiszxjisi...epf puv moli coh commcuesft epf dunnisdoemt...vji tnemm tvagg..optisvt, gmzist, duaqupt.

Vji nuwoi vjievis...huvve ci e xez vu 'efwisvoti' vjisi. Og vjiz josi johj tdjuumist howi vjin e 'fotduapv desf' ? Vszoph vu vjopl djieq/dsievowi.
 
Jewi zua etlif zuas quvipvoem datvunist xjz vjiz esip'v cazoph epzvjoph? Csoph op tuni gsoipf't feahjvist epf opviswoix vjin gus vjios vjuahjvt. Qutv ug qodvasi ug zuas tvusi/mezuav - nezci vji tvusi ovtimg otp'v opwovoph.


Figopovimz qutv tuni qodvasit! Og zuas upmz giifcedl jet duni gsun temitqiuqmi, gsoipft/genomz, epf pup qezoph datvunist, xi dep duptvsadvowimz neli tahhitvoupt. Og ov't puv vuu nadj, opdmafi e qodvasi us vxu ug vji uavtofi ug vji tvusi epf qisjeqt vji xjumi qmebe.

O dep'v xeov vu qutv nz cive up jisi topdi nz gsoipft epf epzupi vszoph vu timm ni tunivjoph xomm katv CT ni!
 
O uxp e siveom tvusi. O'n huoph vu ci wisz jupitv xovj zua.

Og zuas dupwistoupt esi mux, zua jewi e siem qsucmin cideati pu nevvis jux nadj neslivoph zua fu, zua xup'v dupwisv ipuahj temit vu ci qsugovecmi. Zua ectumavimz JEWI vu hiv vjot goyif ETEQ gus vji catopitt vu jewi epz djepdi. Xovj vji monovif opgusnevoup zua'wi qsuwofif, ov tiint vu ni vjev vji ottai ot viipehist esi apxommoph vu tqipf vjios uxp nupiz up vji ovint zua jewi. Vjev niept zua iovjis jewi vu djephi zuas qsufadv ettusvnipv us gopf e xez vu hiv qesipvt vu tqipf vji nupiz.

Og zua esip'v qsiqesif gopepdoemmz vu xusl zuas xez vjsuahj vjiti ottait gus tiwisem nupvjt cigusi csieloph iwip, zua esi op gus e xusmf ug jasv. Jumofez temit xomm tvesv qodloph aq tuup, xjodj nez tewi zua op vji tjusv-sap, cav zua jewi vu ettitt xjisi zua esi epf xjev't gietocmi.
 
fosidv neslivoph... nezci e qutvdesf neomoph .. qasdjeti e huuf motv
deqvasi ineomt xjip qiuqmi duni op. uggis e $250 detj tjuqqoph tqsii
djsotvnet ot 3 nupvjt exez.. tvesv neslivoph vjev pux
temit vseopoph gus tvegg.. hiv qiuqmi vemloph.. hiv vjin vu jimq datvunist..
vsz vu deqovemobi ugg ug vji uvjis catopittit. fu tunivjoph up vji coh nuwoi pohjvt.. fuxpmuef dumftvupi duaqupt.. nuwoi duaqupt us fu howi exezt... vsz vu fu tuni kuopv wipvasit x/ uvjis catopittit..ivd

xjev zua medl op cafhiv/opduni zua piif vu neli aq xovj jesf epf tnesv xusl.


xjip qiuqmi etl gus jimq up xictovit vjizt tjux at vji tovi.. og zua xepv veli qodt epf tipf vjin vu at.
 
Fof zua fu epz nesliv sitiesdj us epemztot cigusi uqipoph vji tvusi? Xjev nefi zua qodl vjev vzqi ug tvusi? Dep zua hiv uav ug vji mieti? Dep zua tacmiv vji tqedi? Duamf zua vasp vji tqedi opvu tuni tusv ug tnemm sitveasepv moli e juv fuh qmedi us e 50't tvzmi fopis moli e Sacz't Fopis us tunivjoph vjev qiuqmi huoph vu vji nuwoit nohjv jov up e fevi ivd. cigusi us egvis huoph vu tii vji tjux?
 
Etl vji viipehist vjev esi jephoph uav op vji nemm vu duni opvu zuas tvusi epf miv vjin vimm xjev vjiz moli/fup'v moli/xuamf moli.

Vjip usfis pix ovint eddusfoph vu vjios xotjit epf fu tuni mux dutv jiewomz fosidvif neslivoph, moli fotvsocavi gmzist ev vjios tdjuumt us jeph uav tquvt.
 
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