Hey friends!
I would LOVE some feedback/ideas and who knows, maybe some collaboration!
Site: www.porkingwithpurpose.com
The About page is a great place to start.
Goal - Create a meaningful place for Dads and Men to find the info and tools they need to live better lives.
Ultimate Goal - Sell entertainment products (original children's books, music, shows, movies) to this audience who will find real value in sharing them with their kids.
Secondary Goal - Monetize the site itself with affiliate revenue and other original products.
Never meant to be a personal blog, The Collective hopes to become a large audience of men who put their families first. Many different authors for articles makes it more of a destination for all of us than a place where I write about things important to me.
Progress:
Launched November 2018 with 5 articles
Now have 10 articles with 5 queued up to go out in the next 5 weeks.
Email List of 50 (I personally know most of them)
Using a Facebook Group & Pinterest with Tailwind to drive traffic
Revenue: $0
Thoughts:
The process is working, but patience is a daily battle. My Pinterest presence is exploding, and it is driving traffic. Facebook is also driving some traffic, but all of this "traffic" is minute. More like 3 cars at a stoplight in a small town than the bumper to bumper experience I have on the 405.
I will launch my first real product at the end of April - a Children's Book. I plan to use Kickstarter and announce it when my wife and I announce the birth of our first child. I soft launched the blog on Facebook with the announcement that we were pregnant, and I drove some pretty amazing traffic over those few days. I wish my site was optimized then for email signups like it is now - my list would certainly be bigger. So the book/child announcement will be an exciting day, but I want to build my audience as much as possible prior to that so that I can message them with the book.
So what's holding the site back? I could whine about Pinterest being mostly female or men not making buying decisions or not having a marketing budget, but I have no control over those things currently. One thing I do have control over is the content I'm creating. Is it good? I think so. Is it great? No. I think I need something with real ZAZZ. An email offer that is so exciting that people signup organically, not because I talk them into it. I have some ideas...
What's up with the book? I'm writing myself (domain expertise here). Need an illustrator and a publishing plan. Right now, I plan to self-publish and hold onto my control, but I'd also love to publish with someone else to trade a little Control with some instant Scale. Hey @MJ DeMarco, don't you have a publishing company?
**If you read all this THANK YOU! I'd love some feedback and as always, happy to share my domain expertise with anyone who has a need for copywriting, promotion, video production etc.
Cheers!
I would LOVE some feedback/ideas and who knows, maybe some collaboration!
Site: www.porkingwithpurpose.com
The About page is a great place to start.
Goal - Create a meaningful place for Dads and Men to find the info and tools they need to live better lives.
Ultimate Goal - Sell entertainment products (original children's books, music, shows, movies) to this audience who will find real value in sharing them with their kids.
Secondary Goal - Monetize the site itself with affiliate revenue and other original products.
Never meant to be a personal blog, The Collective hopes to become a large audience of men who put their families first. Many different authors for articles makes it more of a destination for all of us than a place where I write about things important to me.
Progress:
Launched November 2018 with 5 articles
Now have 10 articles with 5 queued up to go out in the next 5 weeks.
Email List of 50 (I personally know most of them)
Using a Facebook Group & Pinterest with Tailwind to drive traffic
Revenue: $0
Thoughts:
The process is working, but patience is a daily battle. My Pinterest presence is exploding, and it is driving traffic. Facebook is also driving some traffic, but all of this "traffic" is minute. More like 3 cars at a stoplight in a small town than the bumper to bumper experience I have on the 405.
I will launch my first real product at the end of April - a Children's Book. I plan to use Kickstarter and announce it when my wife and I announce the birth of our first child. I soft launched the blog on Facebook with the announcement that we were pregnant, and I drove some pretty amazing traffic over those few days. I wish my site was optimized then for email signups like it is now - my list would certainly be bigger. So the book/child announcement will be an exciting day, but I want to build my audience as much as possible prior to that so that I can message them with the book.
So what's holding the site back? I could whine about Pinterest being mostly female or men not making buying decisions or not having a marketing budget, but I have no control over those things currently. One thing I do have control over is the content I'm creating. Is it good? I think so. Is it great? No. I think I need something with real ZAZZ. An email offer that is so exciting that people signup organically, not because I talk them into it. I have some ideas...
What's up with the book? I'm writing myself (domain expertise here). Need an illustrator and a publishing plan. Right now, I plan to self-publish and hold onto my control, but I'd also love to publish with someone else to trade a little Control with some instant Scale. Hey @MJ DeMarco, don't you have a publishing company?
**If you read all this THANK YOU! I'd love some feedback and as always, happy to share my domain expertise with anyone who has a need for copywriting, promotion, video production etc.
Cheers!
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.
