I'm in the process of starting up a little eCommerce site with my cousin selling a product. We've already come up with a few little ideas to set us apart from the other competitors who sell the same product; one of them is an autoship feature.
Are customers more interested in paying more for a product that offers better customer service and an overall better shopping experience than just finding the best deal? The product will sell for about $30, so the difference between the competitors won't be any more than $5-8.
If we offer things like free shipping, it will be reflected in the price, but it may end up costing the same as the competitors. For instance, Store A charges $30 plus $4 or $5 for shipping. Store B charges $35 with free shipping. In the end, the prices are basically the same. If we're Store B, I was thinking that being able to advertise "Free Shipping" is a good marketing tool in being able to try to portray that we're offering the best deal.
Additionally, being able to go with an autoship type feature would emphasize convenience and our desire to please our customers. This makes benefits both the business and the customers, but would most customers appreciate this offering or ignore it and shop for the best price?
These questions all, essentially, boil down to what do customers want? Are most customers just looking for the best deal (financially), or will most pay a few extra bucks for a better experience?
Thanks in advance for any responses or ideas you may have.
Are customers more interested in paying more for a product that offers better customer service and an overall better shopping experience than just finding the best deal? The product will sell for about $30, so the difference between the competitors won't be any more than $5-8.
If we offer things like free shipping, it will be reflected in the price, but it may end up costing the same as the competitors. For instance, Store A charges $30 plus $4 or $5 for shipping. Store B charges $35 with free shipping. In the end, the prices are basically the same. If we're Store B, I was thinking that being able to advertise "Free Shipping" is a good marketing tool in being able to try to portray that we're offering the best deal.
Additionally, being able to go with an autoship type feature would emphasize convenience and our desire to please our customers. This makes benefits both the business and the customers, but would most customers appreciate this offering or ignore it and shop for the best price?
These questions all, essentially, boil down to what do customers want? Are most customers just looking for the best deal (financially), or will most pay a few extra bucks for a better experience?
Thanks in advance for any responses or ideas you may have.
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