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I want to know the thoughts of someone who is familiar and successful with business.
I have a product that I’m about to launch for $97. When I did testing the sales results were great. Once I began to double down on product design, I realized I can add more value at the base level. Therefore I raised the price to $197 but this $197 and increased value stack is untested. So here’s my question. Should I launch with the increased value stack at the original $97 and raise prices after it’s proven? Or launch at the $197 and be willing to drop price if sales lagg?
I have a product that I’m about to launch for $97. When I did testing the sales results were great. Once I began to double down on product design, I realized I can add more value at the base level. Therefore I raised the price to $197 but this $197 and increased value stack is untested. So here’s my question. Should I launch with the increased value stack at the original $97 and raise prices after it’s proven? Or launch at the $197 and be willing to drop price if sales lagg?
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