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Process for transitioning Adsense publisher codes

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JM35

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Hey guys,

This is a little more of a technical post, might not be best for this community but I figure someone here has been through this process before and knows the best-practice for it.

I recently purchased a Wordpress site that generates a majority of its revenue from Adsense (and Amazon, but this is irrelevant). I am trying to transition the Adsense ads from the previous owners publisher ID to my own. Which leads me to my main question:
  • Do I need to create a new ad in Adsense, and import or the whole code or can I just switch the publisher ID? ie. if there is a 468x60 banner on the website, do I need to go into my Adsense ads and create a new 468x60 banner and copy over the whole code?
The previous owner went into all of the Adsense ad code and simply swapped his ca-pub-xxxx ID with my own ID.

The site has generated $0.01 in the first two days of my ownership, which I don't think should be attributed to anything transition wise...traffic hasn't fallen (but ad impressions aren't as high as they normally would be). My only thought is that the ads aren't showing and it might be attributed to the way we changed the publisher ID. Maybe it just takes a few days to pickup after changing ID's?

Thanks for the help :thumbsup:
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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