I love MJ's chessboard analogy for business. But I've come to the conclusion that a great product is everything, and that customer service is the versatile queen that opens doors for said product/business. Marketing would be your knight.
All the marketing in the world won't fix a shitty product, but customer service can do a hell of a lot for a business.
Just my 2 cents.
Edit:
Think about all the great companies, were they product centered, marketing centered, or customer service centered?
Amazon - Customer service centered.
Microsoft - Product centered.
Apple - Marketing centered.
Tesla, SpaceX, PayPal, Solar City - Product centered.
Which one did you like best, and why?
I prefer Microsoft over Apple, why? Because I feel that Apple is one big advertising commercial, and it doesn't really appeal to the inner need in me that needs technology.
All the marketing in the world won't fix a shitty product, but customer service can do a hell of a lot for a business.
Just my 2 cents.
Edit:
Think about all the great companies, were they product centered, marketing centered, or customer service centered?
Amazon - Customer service centered.
Microsoft - Product centered.
Apple - Marketing centered.
Tesla, SpaceX, PayPal, Solar City - Product centered.
Which one did you like best, and why?
I prefer Microsoft over Apple, why? Because I feel that Apple is one big advertising commercial, and it doesn't really appeal to the inner need in me that needs technology.
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