As my business gets closer and closer to product launch, I've been devouring every resource I can find about product and business launches. I came across a really good one while listening to a podcast.
http://www.launchgrid.com/your-launch-checklist/
The creator of the website was talk about how they used PPC advertising on FB plus lead magnets to get a significant email list. The link above contains their 3 lead magnets. Interestingly enough, their business is a course on how to launch businesses. While I don't plan on paying $2,000 for a course I can research on my own, their lead magnets had some great concepts.
Long story short:
Hopefully some of this helped, because a launch can be a great kick start to your business to get capital to reinvest back into the business as well as get a good early adopter population to test your MVP.
http://www.launchgrid.com/your-launch-checklist/
The creator of the website was talk about how they used PPC advertising on FB plus lead magnets to get a significant email list. The link above contains their 3 lead magnets. Interestingly enough, their business is a course on how to launch businesses. While I don't plan on paying $2,000 for a course I can research on my own, their lead magnets had some great concepts.
Long story short:
- Cold traffic isn't necessarily a bad thing
- Combine a good PPC campaign with lead magnets
- Use lead magnets to get email subscriptions
- Use email subscriptions to build excitement for launch
- Have a launch event - have a set period of time with an offer
Hopefully some of this helped, because a launch can be a great kick start to your business to get capital to reinvest back into the business as well as get a good early adopter population to test your MVP.
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