I've noticed lately that unbranded/lightly branded or non-commercial looking ads/posts seem to be getting good response. For example at the outset of the pandemic a previously "wholesale only" orchard started selling direct to locals. The only marketing I can see is their Facebook posts on their own page & in a few community Facebook groups. They did get a mention on local TV but they were going really well prior to that anyway. They basically deliver $60 -$100 fruit boxes. I'd say they're doing maybe 100 boxes a week. That's not bad for a small family business in a town of 40K. Early on I contacted them about doing an e-commerce site for them but they seem to be going pretty well though it's probably taking them a lot of time to process orders & payments.
I thought this post above was cool. He's just posted a video him packing the fruit box & talking about what he's putting in it. In 24 mintues it's got 224 views. It will probably be 500 views by the end of the day. Not bad for free advertising.
In thinking about the above I did an analysis of how one of my more commercial looking ads performed on Gumtree (like Craigslist) compared to others. It's pretty sad. My nice banner ad performed very poorly.
Anyway just thought this was interesting. Maybe others can add their thoughts on professional/branded advertising vs home baked.
I thought this post above was cool. He's just posted a video him packing the fruit box & talking about what he's putting in it. In 24 mintues it's got 224 views. It will probably be 500 views by the end of the day. Not bad for free advertising.
In thinking about the above I did an analysis of how one of my more commercial looking ads performed on Gumtree (like Craigslist) compared to others. It's pretty sad. My nice banner ad performed very poorly.
Anyway just thought this was interesting. Maybe others can add their thoughts on professional/branded advertising vs home baked.
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