Litza
New Contributor
So I wanted something new. And after looking around for a couple of years, I finally found something that seemed interesting and fresh enough for me to do. Something I felt passionate about! I want to create a brand that will sell life-style furniture for cats and dogs. To be more specific, beds that are beautiful enough to fit a well designed and decorated home.
I have experience selling and managing projects, but I know nothing about the furniture industry. Normally that would stop me from continuing, but for some reason the idea didn´t go away. But something told me I could make that happen. And be happier.
After some investigation I realized that´s a product that´s not being offered in Spain yet. But that was all, there´s not much more info about the matter. My choices were: do I forget it since I have no idea if there´s potential? Or do I try, and learn as I go? What would you guys have done? Or how do you tell if something can be promising or interesting?
I decided to invest a certain amount of time and money to investigate. So far, I´ve studied the market, defined the business idea a bit better, tried a small customer research (and I say tried because the number of respondents is not enough to tell me much), gave some thought about other countries where I could also sell the product, studied the profile of the customer in those countries and defined how I´d sell to my target customer.
I initially thought about acting as an agent or representative of an already existing brand. But that didn´t seem like an option, now that it´s so easy to buy certain things from anywhere online. So I decided I should create the product that I have in mind. I talked to (and learned from) a lot of people: interior designers, architects and product designers. And ended up hiring a product designer.
Today as as write, I find myself counting down the days to next week, when I´ll finally be introduced to the first drafts of what´s going to be a great part of my future. A challenging but extremely exciting future I see ahead.
Any thoughts (of any kind) are more than welcome! Thanks in advance
I have experience selling and managing projects, but I know nothing about the furniture industry. Normally that would stop me from continuing, but for some reason the idea didn´t go away. But something told me I could make that happen. And be happier.
After some investigation I realized that´s a product that´s not being offered in Spain yet. But that was all, there´s not much more info about the matter. My choices were: do I forget it since I have no idea if there´s potential? Or do I try, and learn as I go? What would you guys have done? Or how do you tell if something can be promising or interesting?
I decided to invest a certain amount of time and money to investigate. So far, I´ve studied the market, defined the business idea a bit better, tried a small customer research (and I say tried because the number of respondents is not enough to tell me much), gave some thought about other countries where I could also sell the product, studied the profile of the customer in those countries and defined how I´d sell to my target customer.
I initially thought about acting as an agent or representative of an already existing brand. But that didn´t seem like an option, now that it´s so easy to buy certain things from anywhere online. So I decided I should create the product that I have in mind. I talked to (and learned from) a lot of people: interior designers, architects and product designers. And ended up hiring a product designer.
Today as as write, I find myself counting down the days to next week, when I´ll finally be introduced to the first drafts of what´s going to be a great part of my future. A challenging but extremely exciting future I see ahead.
Any thoughts (of any kind) are more than welcome! Thanks in advance
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