Rasti Miklovic
New Contributor
There are so many tips on the internet about planning your day, writing down daily goals, and all that. I found out that the most effective thing for me is to wake up, start a Pomodoro timer, and just work till the cows go home.
Hi everyone! I'm Rasti and I'm here to log in on my progress, make new friends, share my knowledge, and maybe learn something new from all of you. I've been on this forum for a year, but just now felt the need to start my own little corner.
Background:
- 4 years running social media ads+PPC as a freelancer on Fiverr and Upwork
- 4 years running a small E-commerce store(inconsistent due to working with numerous clients)
- Currently working for an agency
- Studying finance at the university
- Worked with fitness influencers, 2 Silicon Valley startups, a Shark Tank business, Chinese scammers, wannabe e-com dropship millionaires, bloggers, saas companies, biggest dj store in the US, one of the biggest wedding businesses in the US, multi-mil $ e-commerce stores
Why do I want to build another marketing agency in this saturated niche?
- I've built a positive track record, with some amazing case studies, great results for many clients
- I've noticed there are too many charlatans in the marketing niche who watch a YouTube video on how to make 10k a month with SMMA, open an agency and promise insane results and never deliver. I've seen this first hand too many times.
- I've been taken advantage of too many times. Even by the agency, I work for at the moment.
- I'm tired of getting paid a pocket change on Fiverr and Upwork while delivering some great results.
- Never got paid more than $1k a month, even when I worked for some big brands, I'm too nice to be more aggressive with my service
- Another reason, the current agency I work for is founded by a 20-year old girl who watched some YT videos on how to get rich running SMMA, she knows absolutely nothing about marketing. I've found out after several months of working with her. She basically uses my case studies to get $2,5k a month clients while I get $500 per client. (I know, it's f##d up)
My strengths
- A ton of experience, a track record
- Lots of knowledge built over the last 4 years
- Exceptional focus
- High-risk tolerance
- Friendly communication
My weaknesses
- I'm too nice
- I'm too introverted and struggle with doing cold outreach
- I'm too slow at times (I get caught up with irrelevant details, like fixing image resolution on some non-priority image on my website for 2 hours)
How far am I on this journey?
1. Agency website built
2. 5 blog posts
3. Around 20 valuable social media posts on my Linkedin, Facebook, and Twitter profiles
4. Cold outreach - 30 loom videos sent with a ton of value talking about the lead's website, suggestions, competitor research, with a quick CTA at the end of the video, if they liked it, they can reach back and book a quick call with me. Results - 5 positive replies(they found it very useful and one of the best cold emails they ever got), 1 discovery call, but failed to close.
5. I'm active on Facebook groups, Reddit and Quora, answering people's questions regarding PPC, FB ads,...
Current monthly revenue:
February 2021:
+900eur (working on 2 clients for the aforementioned agency)
+10,000eur revenue selling meme merch (it was that insane Bernie meme, now the meme is dead and the merch doesn't sell anymore)
-35eur DashThis ad reporting tool
-30eur Shopify
-12eur custom e-mails
Plan for March 2021:
1. Get 2 clients
2. Write a complete guide(8000-10000 words) on one specific topic
3. Get 20,000 viewers on Quora
5. Cold outreach - record 100 videos for potential clients
My agency's specialization:
- Fb+IG ads. Google ads. Multichannel advertising(most profitable for businesses in my experience)
- Businesses located in the US, CA, EU, AUS, NZ, UK or the EU
- absolutely no dropshippers
- businesses having at least $3k monthly ad budget and either $5k+monthly revenue or a significant startup
- businesses that are active on social media and comfortable with the content creation or at least they're paying skilled content creators
- no passive business without social media activity and sales that hire a PPC manager, goes on vacation and expects me to get tons of sales for them.
- I never promise insane results, the agency I work for promises everyone 10x ROAS and then I'm always under insane pressure to deliver.
- I'm trying to build my agency on honesty and a realistic approach. Not every business has margins healthy enough to run FB ads. Not every business can achieve high ROAS, not all products/brands are unique enough to scale. Not all businesses are able to create engaging content.
Extra notes:
I'm not here hoping to get clients in some sneaky way. There are enough businesses out there.
This will be my personal progress journal. I don't really expect anyone to reply. Maybe along the way, someone will find this journal useful.
Hi everyone! I'm Rasti and I'm here to log in on my progress, make new friends, share my knowledge, and maybe learn something new from all of you. I've been on this forum for a year, but just now felt the need to start my own little corner.
Background:
- 4 years running social media ads+PPC as a freelancer on Fiverr and Upwork
- 4 years running a small E-commerce store(inconsistent due to working with numerous clients)
- Currently working for an agency
- Studying finance at the university
- Worked with fitness influencers, 2 Silicon Valley startups, a Shark Tank business, Chinese scammers, wannabe e-com dropship millionaires, bloggers, saas companies, biggest dj store in the US, one of the biggest wedding businesses in the US, multi-mil $ e-commerce stores
Why do I want to build another marketing agency in this saturated niche?
- I've built a positive track record, with some amazing case studies, great results for many clients
- I've noticed there are too many charlatans in the marketing niche who watch a YouTube video on how to make 10k a month with SMMA, open an agency and promise insane results and never deliver. I've seen this first hand too many times.
- I've been taken advantage of too many times. Even by the agency, I work for at the moment.
- I'm tired of getting paid a pocket change on Fiverr and Upwork while delivering some great results.
- Never got paid more than $1k a month, even when I worked for some big brands, I'm too nice to be more aggressive with my service
- Another reason, the current agency I work for is founded by a 20-year old girl who watched some YT videos on how to get rich running SMMA, she knows absolutely nothing about marketing. I've found out after several months of working with her. She basically uses my case studies to get $2,5k a month clients while I get $500 per client. (I know, it's f##d up)
My strengths
- A ton of experience, a track record
- Lots of knowledge built over the last 4 years
- Exceptional focus
- High-risk tolerance
- Friendly communication
My weaknesses
- I'm too nice
- I'm too introverted and struggle with doing cold outreach
- I'm too slow at times (I get caught up with irrelevant details, like fixing image resolution on some non-priority image on my website for 2 hours)
How far am I on this journey?
1. Agency website built
2. 5 blog posts
3. Around 20 valuable social media posts on my Linkedin, Facebook, and Twitter profiles
4. Cold outreach - 30 loom videos sent with a ton of value talking about the lead's website, suggestions, competitor research, with a quick CTA at the end of the video, if they liked it, they can reach back and book a quick call with me. Results - 5 positive replies(they found it very useful and one of the best cold emails they ever got), 1 discovery call, but failed to close.
5. I'm active on Facebook groups, Reddit and Quora, answering people's questions regarding PPC, FB ads,...
Current monthly revenue:
February 2021:
+900eur (working on 2 clients for the aforementioned agency)
+10,000eur revenue selling meme merch (it was that insane Bernie meme, now the meme is dead and the merch doesn't sell anymore)
-35eur DashThis ad reporting tool
-30eur Shopify
-12eur custom e-mails
Plan for March 2021:
1. Get 2 clients
2. Write a complete guide(8000-10000 words) on one specific topic
3. Get 20,000 viewers on Quora
5. Cold outreach - record 100 videos for potential clients
My agency's specialization:
- Fb+IG ads. Google ads. Multichannel advertising(most profitable for businesses in my experience)
- Businesses located in the US, CA, EU, AUS, NZ, UK or the EU
- absolutely no dropshippers
- businesses having at least $3k monthly ad budget and either $5k+monthly revenue or a significant startup
- businesses that are active on social media and comfortable with the content creation or at least they're paying skilled content creators
- no passive business without social media activity and sales that hire a PPC manager, goes on vacation and expects me to get tons of sales for them.
- I never promise insane results, the agency I work for promises everyone 10x ROAS and then I'm always under insane pressure to deliver.
- I'm trying to build my agency on honesty and a realistic approach. Not every business has margins healthy enough to run FB ads. Not every business can achieve high ROAS, not all products/brands are unique enough to scale. Not all businesses are able to create engaging content.
Extra notes:
I'm not here hoping to get clients in some sneaky way. There are enough businesses out there.
This will be my personal progress journal. I don't really expect anyone to reply. Maybe along the way, someone will find this journal useful.
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