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[progress] Making the client money

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Most people focus on ROI, either from the seller justifying the cost, or the buyer justifying the reason they purchased. There are still situations out there where the customer is just not getting all the revenue that they should be. Your opportunity is to do find those situations and implement a solution where the revenue stream can be created by your process and you then split the money with the customer. You get paid from this new revenue and the customer should end up with some of that new found money in their pocket. If you play it right, you should be able to build on this and use the customer's share to fund even more projects that you create for them and be able to directly show how that creates more revenue for the client and continue to get the customer to spend that money with you as you make them more and more $$$, and putting a good percentage of those $$$ right back into your pocket.

I have identified one of these revenue streams and we are spinning out a new company with a couple of investors to pursue it. Our market is hospitals in rural USA, which generally speaking have common issues, they are not for profit in most cases, money is tight, they are typically administratively understaffed, they typically have an older patient base than city hospitals, patients that are having major procedures actually go to the closest big city to be worked on there instead of staying local, and rural hospitals have additional burdens put on them due to ACA (Obamacare). We have put together a package that adds a revenue stream to the hospital (minimum low 6 figures/year for their portion of the revenue), provides community wellness, and expands their marketing. We have follow-up packages that add even more bells and whistles and as we get more in touch with our market are sure we can identify other areas.

We are establishing the corporate structure now, identified the size of the market, have napkin level marketing plans drawn up, trying to get 2 pilot hospitals lined up, and securing our list of executives for each hospital. The downside of this play is that once a hospital is signed up, it may take as much as 5 months for revenue to flow from that hospital (the reason I am adding investors), as we will have a full time person located at each hospital, begin the wellness and marketing packages day 1 (or possibly day 30), so we have some up front costs of about $25k that we have to eat before we start flowing cash (barrier to entry).

Let me know if you have questions, I am not going to identify the revenue source or complete details of our package at this time, but if you have other general questions I will see what I can do.
 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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