- Joined
- Dec 21, 2018
- Messages
- 58
Rep Bank
$480
$480
User Power: 121%
Hi all,
in this thread, I am going to track progress towards my 2019 goal:
Increasing my agency revenue from currently 3k (average of last quarter 2018) to 15k.
In my model calculations, this number should result in sufficient profits for me to give up personal freelancing and live off of my agency profits. Both the freelancing and agency are in the field of content marketing, in a certain niche.
This thread is for my own accountability more than anything else, but of course, I'm happy about suggestions, constructive criticism and other kinds of feedback.
What is the current bottleneck?
Sales, for sure. In particular, we don't have enough clients that bring recurring revenue. Traditionally, both my freelancing and my agency clients come with sizable, but one-off projects.
Thus, we need to increase 1.) the total number of agency clients, and 2.) the proportion of clients who bring in recurring revenue.
In the past, I have probably focused too much on vague marketing, rather than actual sales. In order to change this, I have started reaching out to prospects in a systematic way this week, and will continue to do so throughout the year.
What's the detailed plan?
- Reaching out to 10 prospects from our niche every day, 5 days a week.
- For now, I intend to do this via email. I already have several lists with personal email addresses compiled by my VA, and I will continue to research more, using public lists of industry fair exhibitors and such, and then researching/guessing personal email addresses.
- In every email, I will offer the recipient something that will promote their business for free and at the same time shows our agency's skills and expertise in the field. I have already tested this offer on some sample prospects, and it has been well received (most people were interested and took up the offer, and it was a good conversation starter).
- In addition, to increase the proportion of recurring revenue clients, I will contact old clients, ask about their business and suggest ways to continue working together to benefit their businesses even more.
I'll add to this over the next days and weeks.
(EDIT: Here's the backstory.)
in this thread, I am going to track progress towards my 2019 goal:
Increasing my agency revenue from currently 3k (average of last quarter 2018) to 15k.
In my model calculations, this number should result in sufficient profits for me to give up personal freelancing and live off of my agency profits. Both the freelancing and agency are in the field of content marketing, in a certain niche.
This thread is for my own accountability more than anything else, but of course, I'm happy about suggestions, constructive criticism and other kinds of feedback.
What is the current bottleneck?
Sales, for sure. In particular, we don't have enough clients that bring recurring revenue. Traditionally, both my freelancing and my agency clients come with sizable, but one-off projects.
Thus, we need to increase 1.) the total number of agency clients, and 2.) the proportion of clients who bring in recurring revenue.
In the past, I have probably focused too much on vague marketing, rather than actual sales. In order to change this, I have started reaching out to prospects in a systematic way this week, and will continue to do so throughout the year.
What's the detailed plan?
- Reaching out to 10 prospects from our niche every day, 5 days a week.
- For now, I intend to do this via email. I already have several lists with personal email addresses compiled by my VA, and I will continue to research more, using public lists of industry fair exhibitors and such, and then researching/guessing personal email addresses.
- In every email, I will offer the recipient something that will promote their business for free and at the same time shows our agency's skills and expertise in the field. I have already tested this offer on some sample prospects, and it has been well received (most people were interested and took up the offer, and it was a good conversation starter).
- In addition, to increase the proportion of recurring revenue clients, I will contact old clients, ask about their business and suggest ways to continue working together to benefit their businesses even more.
I'll add to this over the next days and weeks.
(EDIT: Here's the backstory.)
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Last edited:
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
