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- #6
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- Dec 21, 2018
- 58
- 70
Dear Diary,
today started off less than awesome as one of the freelancers had done something very, very stupid.
But then, I did something I've never done before: I went out (like, physically, on my own two feet) and asked business owners and employees locally, in our small community, if they wanted help with a certain aspect of their marketing.
Lo and behold, amazing things started to happen: I got one test client for this particular service (meaning that we'll do a certain amount of work for free) and one paid client, which wasn't even intended! And all within 2 hours of walking around town (though in slight drizzle, I might add). In a couple of other shops, I couldn't get hold of the owner (it's a Saturday after all), but the employees kept my flyer and we agreed that I'd come back during the week.
Thanks @MJ DeMarco, who pointed out that one needs to cater to "unsexy" businesses (which I did today), and Peter Bowerman (of The Well-Fed Writer), whose thoughts on cold-calling made me get my behind out in the rain today.
Unexpectedly, I did even enjoy it. And, on a side note, in my day-to-day remote office I usually go the sweatpants and slippers route, fashionwise, so it was thrilling to dress like a respectable businesswoman for a change, fancy handbag and all.
EDIT: Added appropriate emphasis.
today started off less than awesome as one of the freelancers had done something very, very stupid.
But then, I did something I've never done before: I went out (like, physically, on my own two feet) and asked business owners and employees locally, in our small community, if they wanted help with a certain aspect of their marketing.
Lo and behold, amazing things started to happen: I got one test client for this particular service (meaning that we'll do a certain amount of work for free) and one paid client, which wasn't even intended! And all within 2 hours of walking around town (though in slight drizzle, I might add). In a couple of other shops, I couldn't get hold of the owner (it's a Saturday after all), but the employees kept my flyer and we agreed that I'd come back during the week.
Thanks @MJ DeMarco, who pointed out that one needs to cater to "unsexy" businesses (which I did today), and Peter Bowerman (of The Well-Fed Writer), whose thoughts on cold-calling made me get my behind out in the rain today.
Unexpectedly, I did even enjoy it. And, on a side note, in my day-to-day remote office I usually go the sweatpants and slippers route, fashionwise, so it was thrilling to dress like a respectable businesswoman for a change, fancy handbag and all.
EDIT: Added appropriate emphasis.