Hello Fastlaners,
Internet marketing is a big part of my life. Why? Cause I'm a geek. The internet, as we know, is a HUGE resource and has made more millionaires than ... well, anything.
Today I'm taking a crack at it ... again.
This is my 3rd internet information product and it's also the topic of this thread.
What is it? I'm not going to say yet. But it's a niche product in an area many people are expanding into. Once I have more of the base research complete I'll post the title/link/all-that-jazz here for you all to see how it's going live.
I have nothing to hide (except for the name and link for now), so I'll explain how the idea came about, how I made the site, design, seo, the plan and the usual progress intel.
Pre-launch date: July 31st, 2011
Real launch date: 1st week of August
Why the different? The prelaunch is to make sure everything is working, complete and most importantly of all: the payment processor integrates nicely into the sales funnel. Also, gives me a little bit extra time after completing the product to build up excitement, traffic and e-mail list.
Two goals for the site:
How will I market the site?
Task list:
Budget: $1500.
Time limit until game over: August 12th.
So, I have until August 12th to make sales and recoup any funds.
Money spent so far:
Expected costs:
That's all the tasks I can think of at the moment with a migraine on the horizon for tonight.
If ya'll have any questions about online marketing, I'll answer what I can.
Quick note about Facebook ads, won't be using them much. Just need to test to see if FB is a good market for it or not. I'll explain why I don't like FB ads much a little bit later.
Internet marketing is a big part of my life. Why? Cause I'm a geek. The internet, as we know, is a HUGE resource and has made more millionaires than ... well, anything.
Today I'm taking a crack at it ... again.
This is my 3rd internet information product and it's also the topic of this thread.
What is it? I'm not going to say yet. But it's a niche product in an area many people are expanding into. Once I have more of the base research complete I'll post the title/link/all-that-jazz here for you all to see how it's going live.
I have nothing to hide (except for the name and link for now), so I'll explain how the idea came about, how I made the site, design, seo, the plan and the usual progress intel.
Pre-launch date: July 31st, 2011
Real launch date: 1st week of August
Why the different? The prelaunch is to make sure everything is working, complete and most importantly of all: the payment processor integrates nicely into the sales funnel. Also, gives me a little bit extra time after completing the product to build up excitement, traffic and e-mail list.
Two goals for the site:
- Make sales
- Build e-mail list
How will I market the site?
- SEO
- PPC: Facebook, Bing, Yahoo, Other (I'd say what the others are but I don't remember their names)
- Social networks
- Media buys
- Forum posts
- Blog comments
- Articles
- Videos
- Guest posts
- Press release online and offline through a magazine journalist (by heart) and president I met last week. (Tip for the kiddies: Go network already!)
- Direct ads on sites I control
- Offline: flyers and newpaper ads
- Offline: networking with local businesses
- Offline: 'rat droppings' at local businesses
Task list:
- Preliminary research Stage 1: Done
- Preliminary research Stage 2
- Complete product: 25% complete
- Domain: bought
- Secure videos, download page, & product
- Secure S3
- Site design: 98% complete
- Site coding: 60% done
- Autoresponder list setup: 90% complete
- Opt-in form: done
- Opt-in form on site + video for preliminary design and funnel check: done.
- Logo/product design
- Payment processor integration
- Inform payment processor of impending tidal wave of funds
- 1st round of articles
- 2nd round of articles
- 7 series of blog posts
- 1st round of guest posts
- 1st 8 video series
- Connect with journalist guy to get Press releases made
- Have flyer created
- Rat droppings
- Setup PPC campaigns
- Setup automated social posts
- Post ads in newspapers
Budget: $1500.
Time limit until game over: August 12th.
So, I have until August 12th to make sales and recoup any funds.
Money spent so far:
- $70/m on upgraded hosting
- Several $$ per month of AWS S3
- Aweber: $149/y
- Design: free.
- Coding: self, thus free.
Expected costs:
- $150 to $400 on sales/marketing videos (if any, will most likely do sales video myself to save on time and money)
- $800 per week in PPC
- $30 for flyers and driving around to local biz
- $300 for offline ads
That's all the tasks I can think of at the moment with a migraine on the horizon for tonight.
If ya'll have any questions about online marketing, I'll answer what I can.
Quick note about Facebook ads, won't be using them much. Just need to test to see if FB is a good market for it or not. I'll explain why I don't like FB ads much a little bit later.
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