Andy Black
Help people. Get paid. Help more people.
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Background:
Keyword:
Ad:
Stats for today:
Some of the search terms for today:
Actions Taken:
- I'm selling a rental property in the UK.
- There's been a few viewings recently but I thought I'd help things along by running an AdWords campaign.
- The property is in Barrow-in-Furness, in County Cumbria (I'm originally from the other end of the county).
- If the house doesn't get any offers in the next week or two then I'll create a mini site and direct visitors to my own landing page.
- In the past I've successfully sold a Boxster and a GSXR600 (I think on www.boxsterforsale.co.uk and www.gsxr600forsale.com ... I let the domains go years ago).
- I loaded one keyword and one ad last night. It's sending visitors to the listing on RightMove.co.uk, and I'll switch that to the URL on the Estate Agents website (if it's a decent user experience), and then maybe to my own page.
Keyword:
- I did a check and there weren't too many Barrows in the UK, but I planned to keep an eye on this (plus have a bid price of €1.00 and capped spend with a daily budget of €10).
Ad:
- Here's what my ad looked like in the Google Ad Preview Tool:
Stats for today:
Some of the search terms for today:
- A search term is what someone actually typed in... we get to find out most of them when they click on the ad. This is a GOLD MINE!
- We can see a few for "barrow on trent" and "barrow lane" and "barrow road". We need to tighten the keyword up.
- Interestingly... people are searching by street name!
Actions Taken:
- I've paused the ad group containing this keyword and created the new one highlighted below:
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