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I have a product that I want to bring to market next year. It's a children's toy, trick or treat basket and story combo for Halloween.
Right now I am weighing the options on funding. I feel that Kickstarter is a great way to further validate the market before going into production, but may also decrease initial revenue. My other concern is that I would need to raise funds before Halloween when people aren't as interested. Case in point being the decked out cooler that failed in the fall, then succeeded next year in the summer.
I'd like to hear from anyone with a successful Kickstarter campaign and to see if they would have rather went into production with private funding instead.
Other idea is licensing. This is a seasonal product so I am also keeping this route open. So far this is looking pretty nice. No manufacturing, shipping etc. Just ordered One Simple Idea, so I'm going to read that before making any final decisions.
EDIT: Licensing should also get me into more stores.
Any thoughts are welcome.
Right now I am weighing the options on funding. I feel that Kickstarter is a great way to further validate the market before going into production, but may also decrease initial revenue. My other concern is that I would need to raise funds before Halloween when people aren't as interested. Case in point being the decked out cooler that failed in the fall, then succeeded next year in the summer.
I'd like to hear from anyone with a successful Kickstarter campaign and to see if they would have rather went into production with private funding instead.
Other idea is licensing. This is a seasonal product so I am also keeping this route open. So far this is looking pretty nice. No manufacturing, shipping etc. Just ordered One Simple Idea, so I'm going to read that before making any final decisions.
EDIT: Licensing should also get me into more stores.
Any thoughts are welcome.
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