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BACKSTORY: I've been consulting personally with enterprise-level businesses mainly for the last 6 months on marketing strategy specifically for connecting with Generation Z consumers. Think of me as the TikTok & Snapchat coach for major brands.
I've seen some huge success with this and wanted to roll out an offering to smaller scale brands. I picked up a few out of my initial network and provided them with consulting + ad management specifically for Gen Z audiences. It's been a real success and I've got clients on 10k pcm retainers that are loving the results.
THE PROBLEM: I have all the infrastructure I need in place from outreach to closing to actual service delivery, I need to find a way to fill my lead pipeline but I have no idea how to easily find 'trendy' businesses that target Gen Z. Sales Navigator doesn't have any filters and none of the other tools I would usually use seem to have any way to make this work either.
My ICP is US-based, most likely e-commerce, doing at least 100k per year in revenue but under $5M, and most importantly has a primary customer base in the range of Gen Z.
At the moment I have my assistant scrolling through TikTok when she's not busy and sending anything that pops up in her feed to one of our team but naturally that doesn't seem to be a particularly sustainable nor scalable model.
Would appreciate any thoughts.
I've seen some huge success with this and wanted to roll out an offering to smaller scale brands. I picked up a few out of my initial network and provided them with consulting + ad management specifically for Gen Z audiences. It's been a real success and I've got clients on 10k pcm retainers that are loving the results.
THE PROBLEM: I have all the infrastructure I need in place from outreach to closing to actual service delivery, I need to find a way to fill my lead pipeline but I have no idea how to easily find 'trendy' businesses that target Gen Z. Sales Navigator doesn't have any filters and none of the other tools I would usually use seem to have any way to make this work either.
My ICP is US-based, most likely e-commerce, doing at least 100k per year in revenue but under $5M, and most importantly has a primary customer base in the range of Gen Z.
At the moment I have my assistant scrolling through TikTok when she's not busy and sending anything that pops up in her feed to one of our team but naturally that doesn't seem to be a particularly sustainable nor scalable model.
Would appreciate any thoughts.
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