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Question About In-App Purchase on iOS

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I have an app that is almost ready to launch but I need to figure out if it's acceptable to do in-app purchases for this type of content. Anybody have any ideas if this would be allowed? Here's the situation:

- My user sees a list of leads in the app. Each lead shows certain details, but other pieces of info appear blurry and locked until lead is purchased.

- Lead is purchased by the user through an in-app purchase. The lead becomes unlocked and gets stored in the user's account area.

I'm reading through Apple's documentation and I'm confused about whether or not this type of transaction would be allowed. Here's the link to the documentation: https://developer.apple.com/in-app-purchase/In-App-Purchase-Guidelines.pdf

From the documentation:
Non-Consumables

Non-Consumables are In-App Purchases that only need to be purchased once by the user and are available to all devices registered to a user. This purchase type is used for services that do not expire. Non-Consumable In-App Purchases are available for both iOS and OS X apps.

!Non-Consumable content may be bundled in your app’s binary when you submit to the app store, or it may be downloaded after the user makes the purchase. Starting with iOS 6.0 and OS X Mountain Lion 10.8 your content can now be hosted on Apple’s servers. This eliminates the need for you to maintain a server to host content. There is no additional charge for using this functionality. After the user makes a purchase, you can use the SKDownload class in Store Kit to download the content to the user’s device. Hosted content is built using Xcode and uploaded to iTunes Connect. Hosted content is particularly useful if you have large content to download, but it can be used for any downloadable content. See the iTunes Connect Developer Guide for details on how to configure hosted content in iTunes Connect, and the SKDownload class reference for details on how to download the content using Store Kit.

!Some examples of Non-Consumable purchase types are:• Additional levels within a game• Access to pro-features such as additional camera lenses or audio effects • Lifetime subscription to a service! • Books and individual magazine issues

My guess is that the lead would be a non-consumable. I also view it as digital content, but i"m not sure if Apple would view the info the same way.

Examples of services that are not allowed:
Here are additional examples of services that would not be allowed with details about why they are not allowable:!

Web design services

page6image15360

Example Service

Plumbing repair service

Courier delivery

Allowed

X

X

X

Why Is This Not Allowed?

Real-world services cannot be purchased

Real-world services cannot be purchased

Real-world services cannot be purchased

Apple doesn't allow the services because they are considered Real World Services.

I'm not selling services though, but they might see it that way.

Anybody have an ideas about this?

I also noticed that Apple takes 30% of the transaction. Are there any alternative ways to sell through an app?
 
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