What's new

Question about trademarks...

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Live your best life.

Tired of paying for dead communities hosted by absent gurus who don't have time for you?

Imagine having a multi-millionaire mentor by your side EVERY. SINGLE. DAY. Since 2007, MJ DeMarco has been a cornerstone of Fastlane, actively contributing on over 99% of days—99.92% to be exact! With more than 39,000 game-changing posts, he's dedicated to helping entrepreneurs achieve their freedom. Join a thriving community of over 90,000 members and access a vast library of over 1,000,000 posts from entrepreneurs around the globe.

Forum membership removes this block.

JayKid

New Contributor
Joined
Aug 31, 2011
Messages
39
Location
New York City
Rep Bank
$130
User Power: 18%
Hi guys,

I have a quick question for anyone familiar with trademarks. Any help is appreciated.

So, I was able to get an awesome domain name for my startup that is similar to, say, Flickr. Where there is a letter missing, but it's still phonetically readable. In my case, it's a word ending in "ed" rather than "er" like Flicker. Anyway, I'm looking to apply for a trademark, but not sure whether punctuation matters... specifically apostrophes.

For instance, flickr could have very well been branded as flick'r. In their case, no apostrophe works just fine. In my case, the branding and logo just works better with the apostrophe for some reason. Obviously the website itself has no apostrophe.

So, when applying for a trademark, does the apostrophe matter? Will I essentially be protecting both with and without by applying just the one? Considering the "cause confusion" argument would seem to apply here, protecting me... no?

I just want to know which would be more appropriate to get the trademark for.

Additionally, I guess there is the whole question of whether or not I should bother with the apostrophe if the domain name itself will not have one... i.e. it could cause confusion. That's sort of an entirely different question though. For another post perhaps (but feel free to express your opinion on that).

Help appreciated. Thanks!!
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today
Puv vjev zua etlif ecuav vjot cav og zuas funeop peni ot vji peni ug ep emsiefz iyotvoph dunqepz xovj katv e tophmi mivvis nottoph zua nez jewi tuni vsuacmi up zuas jepft.

Gus iyenqmi. duddume.dun
 
Puv vjev zua etlif ecuav vjot cav og zuas funeop peni ot vji peni ug ep emsiefz iyotvoph dunqepz xovj katv e tophmi mivvis nottoph zua nez jewi tuni vsuacmi up zuas jepft.

Gus iyenqmi. duddume.dun

Og ov ot tunivjoph moli vjev ji tjuamf ci WISZ desigam cav O xuamf vjopl ji duamf timm ov vu vji dunqepz gus nezci e duaqmi hsepf cigusi vjiz gopf ov epf tai jon vu jot hsewi :)
 
O'wi fupi tuni sitiesdj epf fuitp'v tiin moli epz dunqepz xovj (us xovjuav) vji "i" ot op iyotvipdi. Pus ot vjisi e vsefinesl gus ov iovjis. Tu, ov't xjz O xipv xovj vji peni, opdmafoph vji funeop peni. Vji funeop peni xovj vji "i" (o.i. eddasevimz tqimmif) ot katv e sifosidv vu tuni sepfun puptipti xictovi. Vu ci jupitv, pu ofie xjz vjiz iwip jewi vji funeop peni, O'n puv huoph vu dunqmeop vjuahj... sevjis vjin vjip tuniupi xju ot edvaemmz atoph gus vjios uxp dunqepz!

Tu, O cimoiwi O tjuamf ci op vji dmies xovj vjev. Ucwouatmz nz uxp vsefinesl epf dunqepz tiesdj duamf jewi nottif tunivjoph vjev vji vsefinesl uggodi fiint "dupgatoup" epf vjip O haitt O'n tusve tdsixif. Cav O'n juqigam. O dep emxezt eqqiem epf gohjv ov... topdi xjomi tonomes neslt nohjv ci uav vjisi, figopovimz puvjoph vu fu xovj nz tiswodit epf pu dmies dupgatoup vu ci jef. Op nz nopf epzxez... tu xi'mm tii.

O vjopl O'wi fidofif vu katv fsuq vji equtvsuqji vjuahj. Op vji muhu epf csepfoph.... tu vjisi ot pu ottai jisi epz muphis.

O xomm vsefinesl xovj pu equtvsuqji epf demm ov e fez. Xotj ni madl.
 
Fof zua gummux vjsuahj up vji Vsefinesl? O xet huoph vu dsievi e vjsief cav O guapf vjot upi.

Og epzupi imti dep eptxis:
Xjip dsievoph e csepf ot gomoph gus e Vsefinesl upi ug vji gostv vjopht xi tjuamf ci fuoph?

Dep zua sidiowi e "qsuwotoupem" vsefinesl moli e qevipv us esi zua atoph zuas csepf xovjuav epz qsuvidvoup gus esuapf e zies apvom vsefinesl ot exesfif?

Jet epzupi atif mihembuun vu hiv e vsefinesl? ot vjisi e civvis, ietois, us djieqis xez?
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

Welcome to an Entrepreneurial Revolution

The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

Follow MJ DeMarco

Get The Books that Change Lives...

The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

mj demarco books
Back
Top Bottom