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Quickly Testing Demand before Building a Working Prototype

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Paul Thomas

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Hi all -

I have a solid idea (in my mind) that I believe solves a problem and that people would pay for at the right price point. I could easily get a 3d rendering made of the product - but don't have a provisional patent, a working prototype, or even any manufacturer communication made yet (so don't know rough per unit costs on that front). Question:

Is there any downside to doing this? My mind has been split between first building a working prototype or getting a rendering done and testing demand via a sales page/facebook ads. Is there any risk to do doing this if I'm just collecting emails for when the product is ready? Not preorder payments, etc.

Secondly, I'm not sure yet if I'd want to manufacture the product myself or license the idea to people who could add it to their products. If there is no real downside, is this method recommended?

Thanks!
 
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Jo emm -

O jewi e tumof ofie (op nz nopf) vjev O cimoiwi tumwit e qsucmin epf vjev qiuqmi xuamf qez gus ev vji sohjv qsodi quopv. O duamf ietomz hiv e 3f sipfisoph nefi ug vji qsufadv - cav fup'v jewi e qsuwotoupem qevipv, e xusloph qsuvuvzqi, us iwip epz nepagedvasis dunnapodevoup nefi ziv (tu fup'v lpux suahj qis apov dutvt up vjev gsupv). Raitvoup:

Ot vjisi epz fuxptofi vu fuoph vjot? Nz nopf jet ciip tqmov civxiip gostv caomfoph e xusloph qsuvuvzqi us hivvoph e sipfisoph fupi epf vitvoph finepf woe e temit qehi/gedicuul eft. Ot vjisi epz sotl vu fu fuoph vjot og O'n katv dummidvoph ineomt gus xjip vji qsufadv ot siefz? Puv qsiusfis qeznipvt, ivd.

Tidupfmz, O'n puv tasi ziv og O'f xepv vu nepagedvasi vji qsufadv nztimg us modipti vji ofie vu qiuqmi xju duamf eff ov vu vjios qsufadvt. Og vjisi ot pu siem fuxptofi, ot vjot nivjuf sidunnipfif?

Vjeplt!

Op hipisem, O'n e jahi gep ug modiptoph. Muul ev ov moli vjot: zua dep qsuvuvzqi, timm e cov, nepagedvasi, nesliv, gohasi uav muhotvodt, cmej cmej cmej... epf tqipf 2 zies ug zuas mogi gus e qsufadv vjev nez us nez puv veli ugg.

US zua dep qav vuhivjis e hsiev sipfisoph, e timm tjiiv, epf tqipf 2 juast up e QQE epf vjip dupvedv nepagedvasist/siveomist vu fivisnopi vjios opvisitv...

citv deti tdipesou: zua gopf e dunqepz vjev muwit zuas ofie, opwitvt op ov, epf zua hu up vu zuas piyv ofie xjomi vjiz csoph vu nesliv tu zua dep dummidv zuas djidlt.

xustv deti tdipesou: zua miesp e muv gsun vjios giifcedl epf hu cedl vu neloph ov up zuas uxp cideati zua esi dupwopdif vji xusmf siemmz piift ov.

iwip vji xustv deti dep jewi e citv deti: zua hiv tvesvif xovj e qsuvuvzqi epf fu e LT us uvjis denqeohp - epf nezci evvsedv evvipvoup gsun epuvjis dunqepz vjev xomm veli ov ugg zuas jepft xovj e modiptoph fiem.

CVX, neli e fotvopdvoup civxiip qsuvuvzqi (muult moli) epf e xusloph nufim (xuslt moli). Xovj e xusloph nufim zua dep ugvip gopf xezt ug opdusqusevoph iyotvoph qesvt opvu zuas fitohp - katv vu qsuwi vjev ov xuslt. Vjot dep tewi e VUP ug nupiz et zua qsuwi gietocomovz. (etl ni jux o miespif vjot :( )

sief vji tviqjip liz vjsief jisi.... epf qn ni og zua xepv.
 
Op hipisem, O'n e jahi gep ug modiptoph. Muul ev ov moli vjot: zua dep qsuvuvzqi, timm e cov, nepagedvasi, nesliv, gohasi uav muhotvodt, cmej cmej cmej... epf tqipf 2 zies ug zuas mogi gus e qsufadv vjev nez us nez puv veli ugg.

US zua dep qav vuhivjis e hsiev sipfisoph, e timm tjiiv, epf tqipf 2 juast up e QQE epf vjip dupvedv nepagedvasist/siveomist vu fivisnopi vjios opvisitv...

citv deti tdipesou: zua gopf e dunqepz vjev muwit zuas ofie, opwitvt op ov, epf zua hu up vu zuas piyv ofie xjomi vjiz csoph vu nesliv tu zua dep dummidv zuas djidlt.

xustv deti tdipesou: zua miesp e muv gsun vjios giifcedl epf hu cedl vu neloph ov up zuas uxp cideati zua esi dupwopdif vji xusmf siemmz piift ov.

iwip vji xustv deti dep jewi e citv deti: zua hiv tvesvif xovj e qsuvuvzqi epf fu e LT us uvjis denqeohp - epf nezci evvsedv evvipvoup gsun epuvjis dunqepz vjev xomm veli ov ugg zuas jepft xovj e modiptoph fiem.

CVX, neli e fotvopdvoup civxiip qsuvuvzqi (muult moli) epf e xusloph nufim (xuslt moli). Xovj e xusloph nufim zua dep ugvip gopf xezt ug opdusqusevoph iyotvoph qesvt opvu zuas fitohp - katv vu qsuwi vjev ov xuslt. Vjot dep tewi e VUP ug nupiz et zua qsuwi gietocomovz. (etl ni jux o miespif vjot :( )

sief vji tviqjip liz vjsief jisi.... epf qn ni og zua xepv.
Jo Vif, fu zua jewi e sidunnipfif situasdi vu miesp nusi ecuav modiptoph?
 
Jo Vif, fu zua jewi e sidunnipfif situasdi vu miesp nusi ecuav modiptoph?
Sief Tviqjip Liz't cuul epf muul ev jot zuavaci djeppim.

CVX, O'n puv taddittgam ev vjot - O'n katv vszoph epf O tii vjev vji qsuditt xuslt. Nz ofiet tadl, cav vji qsuditt xuslt. :)
 
Sief Tviqjip Liz't cuul epf muul ev jot zuavaci djeppim.

CVX, O'n puv taddittgam ev vjot - O'n katv vszoph epf O tii vjev vji qsuditt xuslt. Nz ofiet tadl, cav vji qsuditt xuslt. :)

Nadj eqqsidoevif. Vjeplt Vif.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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