Anybody done this before? I am contemplating doing this after saving some capital.
Some details-
Current employment is a niche publication, getting the majority of its money from the print advertising, and some from digital (maybe a 70/30 split). I have many clients who buy print ads and don't come back because they don't do anything for them except for some "branding", which small-medium sized businesses don't necessarily need to spend so much on imo.
I would like to create a directly competing business, but focus only on digital assets like lead generation and webinars, enewsletters, etc.
I've got a pretty good grasp of the industry and how our business works, and loads of contacts in this pretty technical growing market.
Besides that... the work culture is absolutely terrible. Colleagues berating me and throwing childish fits, while the bosses appease them because they bring in $$. Pretty dissatisfied, in addition to seeing what improvements I can do to add value to the market, and earn more for myself.
Any tips? Or similar experiences?
Some details-
Current employment is a niche publication, getting the majority of its money from the print advertising, and some from digital (maybe a 70/30 split). I have many clients who buy print ads and don't come back because they don't do anything for them except for some "branding", which small-medium sized businesses don't necessarily need to spend so much on imo.
I would like to create a directly competing business, but focus only on digital assets like lead generation and webinars, enewsletters, etc.
I've got a pretty good grasp of the industry and how our business works, and loads of contacts in this pretty technical growing market.
Besides that... the work culture is absolutely terrible. Colleagues berating me and throwing childish fits, while the bosses appease them because they bring in $$. Pretty dissatisfied, in addition to seeing what improvements I can do to add value to the market, and earn more for myself.
Any tips? Or similar experiences?
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