Hey guys,
I'm looking to raise $120,000,000 every 6 months into a Litigation Fund, from people I've never spoken to.
I'm looking at LinkedIn, using a few hundred InMails, and a few hundred hours of sifting through profiles. Easy enough.
My next strategy, which I'm more excited about, is direct mail.
Back story...
I'm associated with a Fund (it funds litigation against banks/insurance companies for a cut of the winnings) which a well respected and wealthy friend of mine has established a few years back.
He's used his own money for some time, made really good returns, through his own network raised circa $50M.
He's offered to pay me a little from the funds side of the profit of anybody I introduce, 5% on the back end once the investor is paid their due.
I've exhausted my immediate relations - have a few guys worth 9 figures (3 of them) who are considering investment, but they'll only likely start with a few mil each. Maybe tens. Maybe none. Not enough to sit back relax on either way.
The fund is getting a really good return, and has great security - and it's recently received it's authorisation (could previously only promote to 'friends and family') so can now be marketed. I think it's a great product, and the owner is well known in Monte Carlo with good reputation.
Back to the point...
I'm putting together a direct mail pack, which I'm going to send to Family Offices and Wealth Management firms, targeting the Chief Investment Officer.
It's a relatively small pool and you only get one shot at first impressions - so it needs to make an impression, and that impression needs to be good!
Things I know about direct mail...
1. Yellow paper works, people pay attention to it
2. Putting something inside that makes the letter an odd shape makes it more likely to be read/spark interest.
3. Money in letters catches attention, even small change.
4. Business card attached works well.
5. Should only push one method of reply, make it simple and low effort - call or email.
6. Give them a reason to reply - don't give them too much info in the first contact.
7. Hand write the envelope.
8. Hand sign the letter.
I'll put the pack together and post it here with photos before sending - feedback really welcome, I know there's a lot of skilled marketeers and copywriters on here!
I'm looking to raise $120,000,000 every 6 months into a Litigation Fund, from people I've never spoken to.
I'm looking at LinkedIn, using a few hundred InMails, and a few hundred hours of sifting through profiles. Easy enough.
My next strategy, which I'm more excited about, is direct mail.
Back story...
I'm associated with a Fund (it funds litigation against banks/insurance companies for a cut of the winnings) which a well respected and wealthy friend of mine has established a few years back.
He's used his own money for some time, made really good returns, through his own network raised circa $50M.
He's offered to pay me a little from the funds side of the profit of anybody I introduce, 5% on the back end once the investor is paid their due.
I've exhausted my immediate relations - have a few guys worth 9 figures (3 of them) who are considering investment, but they'll only likely start with a few mil each. Maybe tens. Maybe none. Not enough to sit back relax on either way.
The fund is getting a really good return, and has great security - and it's recently received it's authorisation (could previously only promote to 'friends and family') so can now be marketed. I think it's a great product, and the owner is well known in Monte Carlo with good reputation.
Back to the point...
I'm putting together a direct mail pack, which I'm going to send to Family Offices and Wealth Management firms, targeting the Chief Investment Officer.
It's a relatively small pool and you only get one shot at first impressions - so it needs to make an impression, and that impression needs to be good!
Things I know about direct mail...
1. Yellow paper works, people pay attention to it
2. Putting something inside that makes the letter an odd shape makes it more likely to be read/spark interest.
3. Money in letters catches attention, even small change.
4. Business card attached works well.
5. Should only push one method of reply, make it simple and low effort - call or email.
6. Give them a reason to reply - don't give them too much info in the first contact.
7. Hand write the envelope.
8. Hand sign the letter.
I'll put the pack together and post it here with photos before sending - feedback really welcome, I know there's a lot of skilled marketeers and copywriters on here!
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