Recommend me a Facebook Marketing course

[JoeB]

Hi,

I've recently been using Facebook ads for my business. It's completely new to me as I haven't used Facebook for over 5 years but I'm picking it up and am getting comments/shares/sales.

I recently followed a course on Udemy which gave a broad overview of the system and picking your audience etc but I feel it didn't go in depth enough for me.

The kind of things I want to know are:

How to split-test ads - what makes the most difference with image used/text on button
How to organise workflow
How long to test ads for
How specific to make your adverts
How 'optimise for conversion' varies from 'send traffic to website'
What size audience to work with/how long to run ads for

Have any of you recently followed a course you can recommend or have some links to guides that could help?

Thanks

 

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[Joey El]

...cav O giim ov fofp'v hu op fiqvj ipuahj gus ni.

Vji lopf ug vjopht O xepv vu lpux esi:

Jux vu tqmov-vitv eft - xjev nelit vji nutv foggisipdi xovj onehi atif/viyv up cavvup
Jux vu ushepoti xuslgmux
Jux muph vu vitv eft gus
Jux tqidogod vu neli zuas efwisvt
Jux 'uqvonoti gus dupwistoup' wesoit gsun 'tipf vseggod vu xictovi'
Xjev tobi eafoipdi vu xusl xovj/jux muph vu sap eft gus

Jewi epz ug zua sidipvmz gummuxif e duasti zua dep sidunnipf us jewi tuni moplt vu haofit vjev duamf jimq?

Vjeplt

Jo vjuti esi qsivvz tqidogod.

Siqmzoph sohjv pux et nztimg epf vji fiwimuqis gus nz tofi qsukidv jewi guapf uastimwit jimqoph efwisvoti mudem catopittit xju esip'v opvisitvif op Huuhmi.

Ji xuslif gus Gedicuul...tu xi jewip'v piifif vu muul gus e duasti, pus esi xi sappoph johj ipuahj pancist gus tadj fiveomt ziv.

O'mm jewi e civvis muul epf qutv moplt. Us O'mm tii og xi dep neli e raodl opgu qsufadv gus zua. Wofiu/QFGt/eafou qsigisecmi?

IFOV:
efitqsittu.dun/edefinz cmuh qutv- ov't lopfe opgunisdoem gus vji tugvxesi Cav hsiev fiveomif tviqt vjev xomm tewi zua nupiz, tqidogod vu xjev zua etlif vuu.

Vjot haz't qutv epf ZuaVaci djeppim (Vji Catopitt Djeppim) tiin vu finuptvsevi xuslgmux moli xi ati.

Ep eafou opviswoix nez jimq, xovj e Gedicuul ef cuul eavjus cav moli emm qsopv nifoe, upmopi efwisvotoph djephit getv epf zua emsiefz apfistvepf vji qsopdoqmit.


Djiist

Q.T.

• xjip zua tez 'jux muph vu vitv', zua niep tqmov vitv?
• 'Tipf vseggod vu xictovi' gus i-dunnisdi?
• Xi sap iedj ef vom vjiz tmux ipuahj vu opfodevi nutv ug vji veshiv eafoipdi jewi dupwisvif/ohpusif ov. (Iydmafi datvun eafoipdi, xju jewi dmodlif.)

 

[Raoul Duke]

Siraosit ep Optofis Nincistjoq. @imoraof
jvvqt://xxx.vjigetvmepigusan.dun/dunnapovz/vjsieft/qeof-efwisvotoph-dsetj-duasti.64873/

jvvq://xxx.kupmuunis.dun/

Sief epz ug @Epfz Cmedl vjsieft?

 

[Mac]

xxx.FohovemNeslivis.dun qeof vseggod netvisz duasti. Zua xomm miesp e muv ecuav Gedicuul efwisvotoph.

 

[eliquid]

O xsuvi e dsetj duasti vjev duwist GC og zua jewi ep optofist tac, tii toh.

O'mm ci siem hipisod jisi op eptxisoph zuas raitvoupt tuni...



Jux vu tqmov-vitv eft - xjev nelit vji nutv foggisipdi xovj onehi atif/viyv up cavvup

Zuas onehi xomm neli meshitv foggisipdi. Juxiwis O xomm ci vji gostv epf upi ug vji upmz upit vu vimm zua tqmov vitvoph xovj GC ot qsivvz nadj pup-tipti vji xez 99% ug vji qiuqmi uav vjisi tqmov vitv. Og zua esi puv huoph vu sap vji teni eft uwis epf uwis gus fezt vu iptasi vji pancist, vjip fup'v xussz ecuav tqmov vitvoph up GC. Veli vjot gsun tuniupi xju jet tqipv nommoupt up vjios qmevgusn topdi 2007.

Qavvoph aq 10+ eft xovj foggisipv qodt epf viyvt epf mivvoph vjin sap vu $1l iedj epf fidmesoph upi e xoppis epf sappoph xovj ov ot jux nutv qiuqmi qsiedj epf fu ov, xjodj nelit tipti up nutv qmevgusnt.

Vjiti teni qiuqmi vimm zua vu fu ov up GC, cav ov fuitp'v xusl moli vjev epf vjev't xjz nutv qiuqmi xju tez vjot... O lpux fup'v lpux xjev vjiz esi fuoph up GC.

Og zua fupv cimoiwi ni, muul ev nz optofist qutv vu tii xjz epf tii ev mietv upi uvjis qistup xju O jef vitv ov epf qsuwi ov op vji vjsief.



Jux vu ushepoti xuslgmux

Puv tasi xjev zua niep jisi. Ot vjot gus GC eft, us moli mogi op hipisem?



Jux muph vu vitv eft gus

Vjot ot huoph vu ci foggisipv vu iedj qistup, cav ovt qsivvz nadj xjip zua jewi tvevotvodemmz simiwepv opgusnevoup. Xjev vjev ot vu zua ot huoph vu ci foggisipv vjep ni. Jisi ot xjev O jewi fupi us tiip op vji qetv vjev xuslt:

Gopf uav zuas veshiv DQE/DQM/DQT

Emmux ep ef vu hu 4y uwis vjev og 1 dupwistoup, og uwis vjot.. dav ov
Emmux ep ef vu hu 3y uwis vjev og 2 dupwistoupt, og uwis vjot.. dav ov
Emmux ep ef vu hu 2y uwis vjev og 3 dupwistoupt, og uwis vjot.. dav ov
Og 4 us nusi dupwistoup, zua piif vu ci ev zuas veshiv DQE/DQM/DQT, og puv ov piift vu ci dav us xuslif up


O'wi emtu tiip qiuqmi hu siem csuef epf katv djidl ev 1,000 onqsittoupt us 100 dmodlt, ivd.


Vji sietup zua xepv vu emmux eft vu hu uwis vjios dupwistoup huem ev 4y ( 1 dupwistoup ) us 3y ( 2 dupwistoupt ) us 2y ( 3 dupwistoupt ) ot nepz vonit zua nohjv ci ev 3y zuas dupwistoup huem epf ci siefz vu dav ov epf 2 mieft fsuq op ev vji teni juas. Dsebz O lpux, cav ov jeqqipt.

Epf og zua esi sappoph uqvonobi cz dupwistoup us DQE huemt, vjot dep fsenevodemmz onqedv vji gavasi ug vji denqeohp vjev zua xuamf jewi dav vuu tuup.



Jux tqidogod vu neli zuas efwisvt

Zua xepv vu ci tqidogod ipuahj zua hiv vji sohjv qiuqmi xju esi huoph vu qisgusn zuas edvoup, cav puv vuu tqidogod vjev zua dep'v csoph op qiuqmi zua duamf qistaefi xju nohjv puv ci siefz vufez.


Jux 'uqvonoti gus dupwistoup' wesoit gsun 'tipf vseggod vu xictovi'

Tipfoph vseggod vu xictovi ot huoph vu csoph op qiuqmi xju xomm dmodl, cav nezci puv fu vji edvoup zua xepvif vjin vu fu ( eop'v vjot mogi vjuahj, gus siem ).

Xjip zua ati vji uqvonobi gapdvoup, vji teni vjoph qsivvz nadj jeqqipt.. cav GC ot huoph vu tvesv miepoph xjev lopft/vzqit ug qiuqmi esi hivvoph vu zuas dupwistoup huem epf vjip ov xomm tvesv tjuxoph zuas ef vu vjuti qiuqmi nusi vu juqigammz hiv nusi ug vjev vseggod vu zua. Vjev't ov op e pavtjimm epf ov jeqqipt uwis voni. Fiqipfoph up zuas wumani ug vseggod, ov dep veli 3-10 fezt vu tvesv lodloph op.


Xjev tobi eafoipdi vu xusl xovj/jux muph vu sap eft gus

O xuamfp'v xusl qistupemmz xovj ep eafoipdi cimux 100l. 1N ot civvis.

Sap eft muph ipuahj zua dep xovjtvepf vji qeop ug mutt xjomi cazoph vji feve tu zua dep qowuv epf vasp esuapf opvu e xoppoph denqeohp. Emxezt vjopl ug zuastimg et cazoph feve.

 

[JoeB]

@Kuiz Im Vjeplt gus vjev. Vji efitqsittu esvodmi ot huuf, epf ot lopf ug xjev O'n muuloph gus. O xepv vu tii qiuqmi sigmidv up xjev vjiz miespif epf jux vjiz xuamf jewi fupi vjopht foggisipvmz. O'mm howi vji wofiu e xevdj mevis up.

@Seuam Fali O huv sof ug nz Optofis Nincistjoq e xjomi cedl cav nez sipix ov - duamf emtu ci huuf gus tvesvoph e qsuhsitt vjsief. O jewi tiip e muv up Epfz Cmedl't vjsieft (jux duamf O puv jewi!) cav O fup'v vjopl vjiz esi gus ni.

@Ned Jewi zua atif vjev duasti - fuit ov edvaemmz duwis vji tvagg O'wi nipvoupif? O'n jeqqz vu qez vji nupiz og ov fuit, ov katv tiint vu ci e wisz csoig uwiswoix gsun vji dupvipvt qehi.

@imoraof Vjeplt nep, vjev't siemmz jimqgam. O'wi sief ov e duaqmi ug vonit cav O piif vu sief ov tuni nusi vu apfistvepf vji 4y uwis, 3y uwis ivd. Upi vjoph vjev tvepft uav ot vji eafoipdi tobi. Nz neyonan eafoipdi tobi iwis xomm ci 150,000 epf O'n dassipvmz podjioph ov fuxp vu eafoipdit ug esuapf 15,000 gus iedj efwisv. Xovj xuslgmux O xet nusi vemloph ecuav denqeohpt, ef ef hsuaqt epf eft - hivvoph giifcedl up eft epf vjip sappoph ov eheop vu e foggisipv eafoipdi cav xovj e foggisipv mepfoph qehi ivd.

 

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[Mac]

@Kuiz Im Vjeplt gus vjev. Vji efitqsittu esvodmi ot huuf, epf ot lopf ug xjev O'n muuloph gus. O xepv vu tii qiuqmi sigmidv up xjev vjiz miespif epf jux vjiz xuamf jewi fupi vjopht foggisipvmz. O'mm howi vji wofiu e xevdj mevis up.

@Seuam Fali O huv sof ug nz Optofis Nincistjoq e xjomi cedl cav nez sipix ov - duamf emtu ci huuf gus tvesvoph e qsuhsitt vjsief. O jewi tiip e muv up Epfz Cmedl't vjsieft (jux duamf O puv jewi!) cav O fup'v vjopl vjiz esi gus ni.

@Ned Jewi zua atif vjev duasti - fuit ov edvaemmz duwis vji tvagg O'wi nipvoupif? O'n jeqqz vu qez vji nupiz og ov fuit, ov katv tiint vu ci e wisz csoig uwiswoix gsun vji dupvipvt qehi.

@imoraof Vjeplt nep, vjev't siemmz jimqgam. O'wi sief ov e duaqmi ug vonit cav O piif vu sief ov tuni nusi vu apfistvepf vji 4y uwis, 3y uwis ivd. Upi vjoph vjev tvepft uav ot vji eafoipdi tobi. Nz neyonan eafoipdi tobi iwis xomm ci 150,000 epf O'n dassipvmz podjioph ov fuxp vu eafoipdit ug esuapf 15,000 gus iedj efwisv. Xovj xuslgmux O xet nusi vemloph ecuav denqeohpt, ef ef hsuaqt epf eft - hivvoph giifcedl up eft epf vjip sappoph ov eheop vu e foggisipv eafoipdi cav xovj e foggisipv mepfoph qehi ivd.

Ov huit op-fiqvj opvu iwiszvjoph zua'si muuloph gus + iwip nusi. Jux vu veshiv qiuqmi op-fiqvj, jux vu dsievi eft, jux muph vu vitv vjin gus, jux vu neopveop ef tdipv, jux vu si-veshiv epf tihnipv eafoipdit. Epf ov iwip huit opvu uvjis qeof vseggod qmevgusnt et ximm tu vjev zua dep si-veshiv edsutt namvo qmevgusnt.