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Releasing a product against the hype of another.

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Lezgo

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A new automated electrical product has been released. I stumbled upon this whilst researching it's almost but not entirely manual equivalent.

I have invented a simple non-electric but not identical solution which could have a similar name to this current hyped product.

My manufacturing cost is ridiculously low as I have approached a Chinese factory in a completely different industry to do this design. They say they can do it and are awaiting my prototype.

Now various questions arise- are there legalities I need to be aware of. Copyright issues? This is a new invention not yet on the market but on it's release it will also be very easily copied triplefold as it only requires one material.

Do I jump in and ride on this wave existing on a parallel plane to this 'hot' product. Asides from manufacturing I have only thought of selling on amazon and a shopify store so far.

What am I missing ?



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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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