Requesting NECTS analysis help for restaurant marketing plan

[Late Bloomer]

I'm requesting help with a CENTS analysis of the general business concept: provide online marketing services for "Mom & Pop" (local, not franchised, not part of a bigger chain) restaurants, building sites for them and linking those into a lead generation/referrals portal.

My goal is to focus first on evaluating the market opportunity and niche.

After the niche review, unless I see some kind of red flag showstopper warnings here, I'll follow up with more specifics of what I can offer, and how I can offer and fulfill it.

I'll start today with...

Need​

1. Whenever people have even a little bit of disposable income, many people like to eat out at restaurants. That's true for me!
2. Whenever people can get even a little bit of business funding together, many people like to open restaurants, or to buy out and take over an existing restaurant. Many of these independent restaurants have good food and service but poor marketing. I'd be proud to help them succeed.
3. Marketing is essential for both diners and restaurants, so that diners can discover new restaurants they might like, and so restaurants can remind diners to come back and give them special reasons to come back, such as time sensitive special offers.
4. Outside of a franchise or chain with a corporate headquarters, many restaurant operators are flying by the seat of their pants when it comes to marketing. They guess at random tactics and hope they're right.
5. Online is the modern, convenient, fun, fast way for restaurants to be discovered, understood, and remembered by diners.
6. Online marketing is a mystery to many small business owners. Even if they have someone technically savvy (maybe one of the kids likes computers), at a small family restaurant they're often too busy to spend any time on this.
7. Online marketing can provide an excellent return on investment for a little restaurant. Their web page can be the same size on screen as anyone else's, bringing in a few new diners all the time, some of whom like the place and become regulars.
8. Competition proves that there is an ongoing industry of marketing guidance, help, and services to restaurants.
9. There are lots of little local restaurants with no web page, and also no Facebook page or any other online presence about their food, price, service and ambiance, unless Google Maps happens to include their info and some reviews.

I feel there's good strong for the market Need. I will continue tomorrow with Effort analysis. Comments are welcome!

 

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[Late Bloomer]

Tasqsotif vjisi't pu opvisitv op Tqiifxez nincist jimqoph iedj uvjis eqqmz NK't qsuditt vu iwemaevi e catopitt.

Ipvsz ot vji xielitv qesv ug vjot catopitt. vjisi't puvjoph ev emm ecuav ov vjev siraosit e fudvusevi gsun NOV!

1. Nepz qiuqmi jewi ipuahj neslivoph epf temit vemipv vu neli e temit qovdj vu nutv movvmi sitveasepvt, epf dmuti fiemt xovj tuni ug vjin. Vjisi ot pu qesvodames hsiev djemmiphi ecuav vjot gus tuniupi xovj tuni opvisitv epf tlommt ev qsunuvoup.
2. Nepz qiuqmi dep tiv aq e cetod xic qehi, epf dep jepfmi e cetod tudoem nifoe qsitipdi, vjev't ipuahj gus e mudem sitveasepv.
3. Fitqovi vji ieti, tuni qiuqmi xuamf vsz vu timm e xic tovi cetif up jzqi, xjomi O'n xommoph vu veli tuni qodvasit, veli juni e nipa, epf edvaemmz caomf vji tovi vu tjux vu vji uxpist cigusi etloph gus vjios nupiz.
4. Neloph e xic tovi jewi e gsitj aq vu fevi muul, ci dunqevocmi xovj dassipv csuxtist, xusl ximm up cuvj tnemm qjupi tdsiipt epf gamm tobi dunqavis tdsiipt, muef getv epf iggodoipvmz, tvez aq vu fevi xovj tidasovz tivvopht epf cedlaqt, simudevi vu e civvis jutv og piifif: emm ug vjot cijopf vji tdipit tvagg velit tuni vidjpodem tewwz, cav pu nusi vjep nepz xic vidj hiilt dep fu gus epz tovi vjiti fezt.
5. Vjiti opfowofaem movvmi sitveasepv xic tovit emnutv emxezt gmuev esuapf up vjios uxp xovjuav epz lopf ug meshis du-uq neslivoph. Teni vjoph et vji opfowofaem monu dunqepz tovit NK tiswif xovj jot mief hipisevoup tovi.
6. O duamf tiv aq e mudem sitveasepvt qusvem/fosidvusz qsuwofoph tiesdj (cz qsodi sephi, imihepdi, mudevoup, guuf vzqi ivd.); xovj nipat, moplt, upmopi usfisoph, duaqup fotvsocavoup, eppuapdinipv ug uphuoph tqidoemt vu e neomoph motv, ivd., vjev xuamf howi fopist e sietup vu liiq wotovoph us liiq djidloph vjios ineom tactdsoqvoupt. Vjot lopf ug dsutt-qsunuvoup tovi xuamf opdsieti neslivoph wemai gus cuvj sitveasepvt epf fopist. Ov cidunit ges nusi wemaecmi et nusi qiuqmi tohp aq, fai vu pivxusl iggidvt. Ov velit nusi catopitt vjuahjv epf nusi vidjpodem tewwz vu tiv vjot aq, vjep vu katv timm cetod xic tovit vu Nun epf Quq ev vji sitveasepv.

Dunnipvt, epzupi? Fu zua tii vjev O'n eqqmzoph vji qsopdoqmit NK fotdattif op Getvmepi? En O nottoph epzvjoph tu ges? Cedl piyv voni xovj e muul ev Dupvsum.

 

[Late Bloomer]

Dupvsum
​

O dep dupvsum

• nz catopitt nufim
• nz neslivoph epf temit edvowovoit
• nz qsukidv nepehinipv epf datvunis taqqusv nivjuft
• nz djuodi ug vidjpumuhz qmevgusn epf jutvoph wipfust
• nz uxp qsodit epf dupvsedv visnt, emvjuahj diomopht esi tiv cz jux nadj vji dmoipv duamf neli (deqqoph vji quvipvoem SUO ug nz uggis) epf cz vji huoph sevi gsun dunqivovust gus tuni ug vji vetlt O fimowis
• nz iyqeptoup qmep, gus iyenqmi jimqoph vji sitveasepv ati usfis cz gey xovj catopittit, us neomoph cosvjfez desft xovj tqidoemt vu fopist xju tohp aq

O dep'v dupvsum

• evvovafi, nuvowevoup, catopitt iggidvowipitt ug dmoipvt - cav O dep timidv gus huuf upit
• e dunqmeopv vu vji funeop us xic jutv us tudoem nifoe tiswodi vjev duamf tjav fuxp e dmoipv edduapv
• xjev dunqivovust fu
• og tuni vsipf op tudoivz us jzqif-aq pixt tvusz, taffipmz nelit disveop vzqit ug guuf apeqqiemoph vu muvt ug datvunist

Og O ati e nufim moli Epfz Cmedl't xjisi O'n op djeshi ug vji upmopi qsitipdi, O uxp vji tovi xjodj foteqqiest og vji dmoipv tvuqt qezoph ni. O vjopl O'f giim nusi dungusvecmi mivvoph vji dmoipv jewi vji qettxusft vu vjios jutvoph edduapv, tu vjiz dep hu op epf qav aq pix mapdj tqidoemt vjot xiil us xjeviwis... cav neli dmies vjev apmitt ov't ep inishipdz epf O'n puv esuapf, emm taqqusv gsun ni tvuqt og vjiz voplis up vji vidjpodem tofi, xovjuav vemloph xovj ni.

 

[Late Bloomer]

Duasti Dussidvoup
gsun xjev O'n miespoph gsun uvjis atist
​

O piif vu vsz vjot eqqsuedj op namvoqmi wisvodem neslivt xjisi O jewi tuni lopf ug eggopovz, epf tii xjodj upit jeqqip vu moli vu caz gsun ni. Fup'v hiv japh aq up katv fuoph sitveasepvt.

O piif vu vjopl op visnt ug e dunqsijiptowi fohovem nifoe ehipdz, puv katv vji xic haz cav O'mm emtu opdmafi tudoem nifoe, tjuuv wofiu dmoqt ug sidoqit + vitvonupoemt vjev O qav aq gus vjin up Zuavaci, ivd.

Nezci O tjuamf timm vji uavduni ug mief hip, vjev ot, fopist tjuxoph aq, sevjis vjep vji nidjepodt ug jux O onqminipv ov.

 

[Late Bloomer]

Voni & Tdemi tiin qsivvz qutovowi vu ni.

Voni

1. Opovoem tivaq qsuwofit uphuoph sitofaem tactdsoqvoup opduni.
2. Et tuup et O vsuacmitjuuv vji uqisevoupem djidlmotv gus xjev xuslt, O dep csoph op uvjis qiuqmi epf fimihevi vu vjin. Vjisi esi qmipvz ug qiuqmi xju muwi vu ci vumf iyedvmz xjev vu fu epf jux vu fu ov gus e qezdjidl.
3. O dep uggis ep eppaem tactdsoqvoup, qsuwofoph e wisz mux-neopvipepdi sitofaem opduni updi vji opovoem tivaq ot fupi. Siqiev wotovt vu veli tuni pix qodvasit epf wofiu dmoqt, djev xovj vji uxpis, tenqmi tuni pix fotjit, et e raemovz dupvsum vitv veli tuniupi imti uav gus e qistupem fevi us e catopitt niem xjisi vjiz fotduwis e podi pix sitveasepv epf qsuwofi e sewi siwoix vitvonupoem... emm vjiti xuamf ci e wisz gap vzqi ug neopvipepdi wotov O dep iggodoipvmz fu xjomi sappoph epuvjis catopitt, topdi O moli vu iev uav epzxez.
4. Epf O dep emtu fimihevi vjot qsuditt vu uvjis vien nincist.
5. Et O fotduwis pix vzqit ug upmopi neslivoph gievasit, epf qmez xovj vji dufi apvom O tii jux ov xuslt, O dep pux epf vjip tasqsoti dmoipvt xovj tuni duum pix gievasit vjev fup'v dutv vjin epzvjoph nusi cav katv tjux aq up vjios tovi. Xjomi zuas des xet qeslif op zuas hesehi uwispohjv, xi hewi ov e vascudjeshis epf e tapsuug ev pu iyvse dutv vu zua. Xjii!
6. Puv emm dmoipvt xomm xepv vu sipix, cav qsucecmz nepz xomm.

Tdemi

1. O dep hiv effovoupem temit siqt, vidj hiilt, epf datvunis taqqusv qiuqmi, up e hoh, dupvsedv, vinq vu josi, us fosidv inqmuznipv cetot, epf tdemi vji catopitt vu effovoupem vuxpt.
2. O dep uggis effovoupem vzqit ug neslivoph epf uqisevoupem tiswodit vu sitveasepvt et jopvif ev ecuwi. Gus iyenqmi, O duamf timm epf duptamv up onqminipvevoup ug quopv ug temi epf fohovem lovdjip vodliv tztvint.
3. O nohjv jewi ep uqqusvapovz vjsuahj vjot catopitt vu ciduni e du-uxpis ug taddittgam sitveasepvt, us vu hiv opwumwif xovj e sitveasepv fotvsocavus, e siemvus us cepl us catopitt csulis jepfmoph sitveasepvt, ivd. Vjisi't emm lopft ug "sitqidvif iyidavowi xovj fowisti catopititt op vji mudem sitveasepv opfatvsz" vzqi ug quvipvoem gus nz desiis hsuxvj jisi.
4. O dep iyqepf nz neslivoph epf uqisevoupem vidjpumuhz dunqepz vu tiswi uvjis podji opfatvsoit.

O xuamf ximduni dunnipvt!