Right now I'm working as creative director with a few nonprofits that rely on donations. We haven't cracked 8 figures in donations yet but I think next year is the year for that.
Although we're seeing success I still feel like I'm just a kid fumbling around around in the dark. I'm applying sales tactics and marketing practices for B2C and inventing new techniques that work. But I don't just want it to work. I want to KNOCK IT OUT OF THE F*ckING PARK.
So I want to study "the greats" of sales/copy. But not Gary Halpert or Joe Sugarman. The psychology of a donor is much diffferent than the psychology of a customer. The same templates and profiles don't work because the motivations are completely diffferent. I don't know where to look or where to turn to for more "formal" studies.
TLDR: I want to know what research and resources the people marketing for the Jimmy Fund and Bill and Melinda Gates Foundation are looking at. High end non-profit resources for those looking to raise between 8-9 figures.
Although we're seeing success I still feel like I'm just a kid fumbling around around in the dark. I'm applying sales tactics and marketing practices for B2C and inventing new techniques that work. But I don't just want it to work. I want to KNOCK IT OUT OF THE F*ckING PARK.
So I want to study "the greats" of sales/copy. But not Gary Halpert or Joe Sugarman. The psychology of a donor is much diffferent than the psychology of a customer. The same templates and profiles don't work because the motivations are completely diffferent. I don't know where to look or where to turn to for more "formal" studies.
TLDR: I want to know what research and resources the people marketing for the Jimmy Fund and Bill and Melinda Gates Foundation are looking at. High end non-profit resources for those looking to raise between 8-9 figures.
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