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A detailed account of a Fastlane process...

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Back in late 2010, I threw my hat into the writing/self-publishing ring. A friend had used a self-publishing service to get his first book into print, and it seemed like a good idea to test out. Needless to say, I knew nothing about marketing books or marketing anything at the time. I made many mistakes, the first of which was to do everything in a hurry. It was a somewhat hasty job with a lousy cover that I had produced with help of my crummy flip-phone. Still, the eBook led me to a search for book reviewers. One reviewer introduced me to Goodreads. There, in 2011, I saw an ad for The Millionaire Fastlane . Intrigued, I watched the video of MJ by his pool and bought the book. A short time later, I joined the forum.

In 2011, I also read How I Sold 1 Million eBooks in 5 Months, by John Locke. I was amazed by his complex, involved Twitter strategy for finding readers and developing connections. It fell flat when I attempted it, though.

In that same year, I chose another idea that flopped: iPhone apps. What a waste that was! I’m good at programming, and learning the programming language wasn’t too hard. However, there were many drawbacks: the $99 membership fee; the convoluted process for even getting one’s test copy of an app onto a phone; the constant, surprise changes to the programming language that instantly render your how-to book obsolete; and the extreme difficulty monetizing those things. Wow - by 2011, it was already “Game Over.” Nobody was paying for apps anymore; in-app purchases and ads were the way to go. Add to that the $800 annual LLC tax that my state stupidly charged even before I had a penny in revenue...

I’ll cut to the chase: Despite the incredibly long odds, I hung on until 2013 before calling it quits. It was September, close to the start of the new Jewish year. My wife and I had a talk, and decided that, for the foreseeable future, I was finished selling my wares; we could do OK on our regular incomes alone.

Then came more financial burdens. In 2014, I gave Locke’s book another read, took notes, opened a new Twitter account, and hit the red. A writer friend advised me to revise my book. I took her advice and launched it again in early 2015, with a new cover. I also started working on a sequel.

Networking became a blessing. Twitter and Locke led me to Joanna Penn, whose Creative Penn podcast and website were a treasure trove of resources. I finally felt like I had the thorough guidance I needed. Penn also led me to other authors with resources, including courses - notably, Nick Stephenson and Monica Leonelle. Because of Stephenson’s course, I joined Facebook and his Facebook group.

The network expansion has been very helpful, as has my drive to continue producing products (books). One FB group leads to another group, another helpful book, and so forth. My author journey is in the process of becoming a real career. Measurable passive income is actually happening. On more than one morning, I have found that I got X number of Kindle Unlimited page-reads while sleeping.

So, yes, there’s finally some momentum!

Here’s a blog post from 2017, for those interested:
I Started with an Audience of One
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

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Jo Pevjepoim,

Iydimmipv sief. Ximm fupi gus qistiwisoph. Timg Qacmotjoph ot e vuahj nesliv vu ciduni taddittgam op vjiti fezt.

O'wi emtu guapf GC hsuaqt johjmz wemaecmi. Vjisi esi tuni siemmz vohjv dunnapovoit uav vjisi vjev, moli vjot gusan, jewi tient ug humf sappoph op emm fosidvoupt.

Katv jef e muul ev zuas cuul motv. Muwi vji duwist. Vjiz disveopmz fsex nz evvipvoup.

Emm vji citv xovj zuas piyv efwipvasi. ;)
 
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Up nusi vjep upi nuspoph, O jewi guapf vjev O huv Y pancis ug Lopfmi Apmonovif qehi-sieft xjomi tmiiqoph.

Duphsevt! Vjev't demmif ipvsiqsipiasoem jisuopi, updi zua iyqisoipdi vjev, iwip op vji tnemmitv enuapv, vjisi't pu huoph cedl!

Vjeplt gus zuas tvusz, xjisi zua onqedvif qutovowimz cz Enebup't sidipv nuwit?

Emtu zua nohjv xepv vu djidl uav @NVG 't qacmotjoph vjsief up vji Optofi. Ji nelit hsiev nupiz qacmotjoph epf xi xisi gusvapevi ipuahj gus jon vu djsupodmi jot kuaspiz, gsun puvjoph (BISU!) vu tunivjoph meshi ipuahj xjisi ji't caomfoph jot nupiz tztvin.
 
Duphsevt! Vjev't demmif ipvsiqsipiasoem jisuopi, updi zua iyqisoipdi vjev, iwip op vji tnemmitv enuapv, vjisi't pu huoph cedl!

Vjeplt gus zuas tvusz, xjisi zua onqedvif qutovowimz cz Enebup't sidipv nuwit?

Emtu zua nohjv xepv vu djidl uav @NVG 't qacmotjoph vjsief up vji Optofi. Ji nelit hsiev nupiz qacmotjoph epf xi xisi gusvapevi ipuahj gus jon vu djsupodmi jot kuaspiz, gsun puvjoph (BISU!) vu tunivjoph meshi ipuahj xjisi ji't caomfoph jot nupiz tztvin.

Vjepl zua gus vji ipduasehinipv epf vji sigisipdi!

O hipisemmz ohpusi Enebup’t djephit, epf fup’v siemmz liiq vect up xjivjis vjiz eggidv ni. (O xomm tez vjev vjios sidipv djephi vu vjios efwisvotoph fetjcuesf xet e nopus opdupwipoipdi, epf O xetp’v fuoph e muv xovj qsufadv fotqmez eft, epzxez.) Optvief ug nupovusoph Enebup’t nuwit, O qsigis katv vu liiq huoph. Nz voni ot qsivvz vohjv, tu O tvsowi vu ati ov xotimz - xsovoph, neslivoph epf tvafzoph jux vu onqsuwi nz heni.

O lpux vjev O tvomm jewi e wisz muph xez vu hu. O emtu lpux vjev O’n ges ejief ug xjisi O atif vu ci. Vjisi esi emxezt apveqqif uqqusvapovoit, epf O’n duptvepvmz miespoph.
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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