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Retail shop + own brand combo

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MatiasAndrea

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Read Fastlane!
Read Unscripted!
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This thread is for me (and anybody who wants to chime in) to chronicle the new Fastlane chapter in my life.
It's April 2025, and I just finished reading Fastlane, and I immediately bought Unscripted . A couple of minutes ago, I purchased the Rat Race Escape.

I currently work as a full-time writer, a job I've had for over five years. I think I am one of the most well-paid in my industry, but it's still insufficient. It has nothing to do with the money. If my boss doubled my salary, I would gladly accept, but at its core, I am done trading my time for money. Fastlane made me realize that, but not without working myself to the ground a couple of times, even being hospitalised for it.

I currently own two businesses: A retail shop that sells combat sports equipment (100% owner) and a clothes and fight equipment brand (50%). I see potential in both of them, but I am always WRECKED after long days, which has led to my businesses getting what's left at the end of the day, which is usually nothing.

Still, the businesses do "okay".

Revenue of the retail shop: ~4000 USD
Revenue of the brand: ~1000 USD

There are some things that work in my favor:

1. My shop is on the first floor of one of the most popular gyms, so I get a lot of "free" exposure that way
2. Rent is low, since I rent from my friend
3. Staff is cheap, since we are located in Asia
4. I primarily represent a very well-known brand that people already know/trust/like

Since reading the books, I understand that I have limited control over the retail shop. This became even more evident when the fight brand raised its prices. I couldn't do anything besides accept, especially since I am a very minor player in their universe.

The good thing is that we have already started our brand, and we can now pivot towards this, thus having more control and unlimited leverage (CUL?). Most of our revenue from our fighting brand actually comes from t-shirts, since we still have not found a reliable partner for other gear. I also see possibilities of using our foundation to launch more brands (t-shirts) in other sectors that might be more lucrative.

I am still recovering from working my a$$ off just to buy a plane ticket, but I am now set on providing VALUE to my customers, and not only thinking how I can make a quick buck, which unfortunately was how I was seeing my side businesses before I read the book.

I want to create a kickass motherfucking awesome business that makes my dick hard, and I KNOW I can do it. When things are rolling, I want to use my freed-up time to focus on my passion, which is writing fiction.

This is where we are right now, my friend.
 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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