I have some experience running retargeting ads but now I'm really started to ramp up. I have been searching all day for answers to a couple of questions and I'm kind of stuck. I would appreciate if anyone here who has experience with retargeting can answer.
1. What programs do you use to create/manage your display ads?
I have been using photoshop and doing all of the work myself.
The problem is that I'm at the point where I have so many versions of each ad to split test. I'm starting to get overwhelmed by all of the ads. I figured by now there must be some sort of tool that allows you to create and manage ads. But I can't find anything that looks worthwhile.
2. Adwords or Adroll?
We're spending a couple thousand per month on Retargeting on both Adwords and Adroll. I want to consolidate down into one account. For us, the ROI looks better for Adwords, but there is a big chunk of data missing so it's hard to tell.
What are your feelings on Adroll? I know that Adroll covers more of the internet, but it seems way more expensive and lower quality. I can't find a lot of information about Adroll vs Adwords.
1. What programs do you use to create/manage your display ads?
I have been using photoshop and doing all of the work myself.
The problem is that I'm at the point where I have so many versions of each ad to split test. I'm starting to get overwhelmed by all of the ads. I figured by now there must be some sort of tool that allows you to create and manage ads. But I can't find anything that looks worthwhile.
2. Adwords or Adroll?
We're spending a couple thousand per month on Retargeting on both Adwords and Adroll. I want to consolidate down into one account. For us, the ROI looks better for Adwords, but there is a big chunk of data missing so it's hard to tell.
What are your feelings on Adroll? I know that Adroll covers more of the internet, but it seems way more expensive and lower quality. I can't find a lot of information about Adroll vs Adwords.
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