I am currently doing research on how to calculate ROI for a website that will generate revenue off of advertisements as well as e-commerce and digital downloads.
Is Google Analytics sufficient, or what other tools are worth the price of integrating into the website?
Since some of the revenue is off ads, as well as selling products this will make the calculation more complex I believe.
I'm looking to calculate things like lifetime customer value, average profit per transaction, leads generated (from marketing), conversion rate, break even point.
The most important aspect up front would be the Return on Marketing Investment which I've read Google Analytics is sufficient for.
Is Google Analytics sufficient, or what other tools are worth the price of integrating into the website?
Since some of the revenue is off ads, as well as selling products this will make the calculation more complex I believe.
I'm looking to calculate things like lifetime customer value, average profit per transaction, leads generated (from marketing), conversion rate, break even point.
The most important aspect up front would be the Return on Marketing Investment which I've read Google Analytics is sufficient for.
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