Hey all!
Just wanted to put up a link to a post that helped me a lot with my last PR campaign, and I thought some of you talented 'preneurs might be able to get a bit of use out of it as well:
http://thoughtcatalog.com/ryan-holi...ng-strategies-for-regular-button-down-brands/
It's a link to a Ryan Holiday blog post about marketing a business that's essentially not that interesting at face value. One of the more interesting aspects (I thought) was point number 2, in which he posts to an interesting study that saw a huge increase in sell value for putting a story to something ordinary. This post is where I got the idea to make my own post about it - https://www.thefastlaneforum.com/co...ver-changed-the-way-i-look-at-business.55135/
Has anyone else run into this problem before while working on getting PR for or marketing your product?
Just wanted to put up a link to a post that helped me a lot with my last PR campaign, and I thought some of you talented 'preneurs might be able to get a bit of use out of it as well:
http://thoughtcatalog.com/ryan-holi...ng-strategies-for-regular-button-down-brands/
It's a link to a Ryan Holiday blog post about marketing a business that's essentially not that interesting at face value. One of the more interesting aspects (I thought) was point number 2, in which he posts to an interesting study that saw a huge increase in sell value for putting a story to something ordinary. This post is where I got the idea to make my own post about it - https://www.thefastlaneforum.com/co...ver-changed-the-way-i-look-at-business.55135/
Has anyone else run into this problem before while working on getting PR for or marketing your product?
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