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I am in the process of developing something that is helping people in the personal development market, and I'm starting this thread primarily to share my process from start to finish, and to get feedback from others along the way.
The first few posts will be sloppy, but I want to demonstrate the process
#1 - My intent behind my words and actions.
My goal is to get them the same results I get for 1-on-1 sessions with clients...through a video program. I take them from feeling stuck and confused in what to do all the way into the state of knowing exact what steps they take and the confidence they can get it done.
I won't talk about my 'formula' for getting the results in this thread, because that is kind of the 'secret sauce' behind it...I'm mainly focusing on the sales copy.
I used to do this from an inward focus perspective (If I get GET THEM to sign up for my $1 trial offer, and then charge them $25 per month, I can work them down my funnel.) Inward focus is "what can I get and take".
No.
I think the most important thing I'm doing when I write this sales copy is to have an outward focus and #1 - knowing the product is getting them results and #2 - their lives would be greatly improved by putting my video consultations to use.
I think this confidence in my product being the best thing they will ever come across in their life and my outward focus is the most important place to start from, and the purpose of my copy is not to sell them...but allow them to realize how their lives will benefit from it.
Mistake #1 - Selling the features and not the benefits.
F - You can remove limiting beliefs, you can learn how to set goals that come true...etc.
...boring
BUT - I am starting off by listing some of the features to know exactly what I am using to help them (this ties with my product.).
What can I do for them?
....so far what I wrote is pretty boring.
What do the people need?
and what do the people want?
WHO am I writing to?
Who am I writing to?
...time to pinpoint that next.
The first few posts will be sloppy, but I want to demonstrate the process
#1 - My intent behind my words and actions.
My goal is to get them the same results I get for 1-on-1 sessions with clients...through a video program. I take them from feeling stuck and confused in what to do all the way into the state of knowing exact what steps they take and the confidence they can get it done.
I won't talk about my 'formula' for getting the results in this thread, because that is kind of the 'secret sauce' behind it...I'm mainly focusing on the sales copy.
I used to do this from an inward focus perspective (If I get GET THEM to sign up for my $1 trial offer, and then charge them $25 per month, I can work them down my funnel.) Inward focus is "what can I get and take".
No.
I think the most important thing I'm doing when I write this sales copy is to have an outward focus and #1 - knowing the product is getting them results and #2 - their lives would be greatly improved by putting my video consultations to use.
I think this confidence in my product being the best thing they will ever come across in their life and my outward focus is the most important place to start from, and the purpose of my copy is not to sell them...but allow them to realize how their lives will benefit from it.
Mistake #1 - Selling the features and not the benefits.
F - You can remove limiting beliefs, you can learn how to set goals that come true...etc.
...boring
BUT - I am starting off by listing some of the features to know exactly what I am using to help them (this ties with my product.).
What can I do for them?
- Instantly remove doubt and limiting beliefs.
- get rid of past emotional trauma that leads to limiting decisions
- Access any positive state of emotion at any time.
- Instantly remove any negative emotion.
- Have a crystal clear vision and alignment of your goals.
- Be able to effortlessly communicate with any type of person in a way that THEY, build that trust and rapport.
- This ties into ethical influence & persuasion
- Set goals that actually come true with a very high success rate.
- Stop procrastinating and being lazy today.
- Being able to recognize behavior that won't pay off and allow you to change it instantly so you stop going down the wrong road.
- Remove any problems and turn it into solutions.
- Remove junk food cravings in 5 minutes or less.
- Easily and effortlessly stop bad habits that hold you back from your goals.
- How to turn negative states of being (procrastination for example) into the TRIGGERS that make you feel motivated.
- Removing overwhelm, and not feeling stuck.
- Remove the prospect of failure.
....so far what I wrote is pretty boring.
What do the people need?
and what do the people want?
WHO am I writing to?
Who am I writing to?
...time to pinpoint that next.
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