- Joined
- Aug 11, 2012
- Messages
- 253
Rep Bank
$1,455
$1,455
User Power: 276%
How to Sell the Most Cookies
Via New York Times
Smile. ‘‘No one wants to buy from a person who is frowning,’’ says Katie Francis, 13, who sold 22,200 boxes of Girl Scout cookies this year, breaking the world record she set last year. Look and act like a professional, even if you’re just a child. When making the rounds in Oklahoma City, Francis wears her troop uniform and passes out business cards. Don’t waste time trying to convince naysayers; instead, ‘‘move on and find the yesses.’’ On school days, Francis works past dark, and she logs 12- to 13-hour days on the weekends.
A saleswoman cannot know the heart of consumers at first glance. Whatever it takes, secure their attention first. Francis goes door to door even in snowstorms. When she sets up a booth in heavily trafficked areas — outside a Walmart, say — she sings songs from the movie ‘‘Frozen,’’ with lyrics adapted to praise the virtues of cookies. Once you have potential customers in earshot, your verbal pitch should appeal to multiple motivations simultaneously: their hunger, impulsiveness, pity, inner philanthropist, sweet tooth. ‘‘There is more than one way to sell a cookie,’’ Francis says. Know what you’re selling: Francis can rattle off lists of ingredients and point out which cookies are gluten- and nut-free. What Francis refers to as her ‘‘cookie-selling career’’ has led to multiple job offers and motivational-speaking gigs. She recently addressed a university’s entire business department and will be the July speaker at Oklahoma’s Professional Sales Association.
Don’t neglect to cultivate your behind-the-scenes support crew. Francis’ mother stores up to 10,000 boxes of cookies in her garage at a time during the two-month cookie-selling season. At night, she helps Francis count money and load inventory into the family’s S.U.V. and drives her to prime selling locations that change with the time of day. (A saleswoman needs to be something like a predator tracking her prey’s movements.) When her mother is not available, Francis has recruited adults willing to shuttle her around.
As for snacking on cookies while on the job, which some girl scouts do, Francis disapproves. ‘‘It’s better,’’ she says, ‘‘not to eat your product.’’
Found via: http://hunterwalk.com/2015/07/06/sa...d-who-sold-22000-boxes-of-girl-scout-cookies/
Original Source: http://www.nytimes.com/2015/07/05/magazine/how-to-sell-the-most-cookies.html?_r=0
Via New York Times
Smile. ‘‘No one wants to buy from a person who is frowning,’’ says Katie Francis, 13, who sold 22,200 boxes of Girl Scout cookies this year, breaking the world record she set last year. Look and act like a professional, even if you’re just a child. When making the rounds in Oklahoma City, Francis wears her troop uniform and passes out business cards. Don’t waste time trying to convince naysayers; instead, ‘‘move on and find the yesses.’’ On school days, Francis works past dark, and she logs 12- to 13-hour days on the weekends.
A saleswoman cannot know the heart of consumers at first glance. Whatever it takes, secure their attention first. Francis goes door to door even in snowstorms. When she sets up a booth in heavily trafficked areas — outside a Walmart, say — she sings songs from the movie ‘‘Frozen,’’ with lyrics adapted to praise the virtues of cookies. Once you have potential customers in earshot, your verbal pitch should appeal to multiple motivations simultaneously: their hunger, impulsiveness, pity, inner philanthropist, sweet tooth. ‘‘There is more than one way to sell a cookie,’’ Francis says. Know what you’re selling: Francis can rattle off lists of ingredients and point out which cookies are gluten- and nut-free. What Francis refers to as her ‘‘cookie-selling career’’ has led to multiple job offers and motivational-speaking gigs. She recently addressed a university’s entire business department and will be the July speaker at Oklahoma’s Professional Sales Association.
Don’t neglect to cultivate your behind-the-scenes support crew. Francis’ mother stores up to 10,000 boxes of cookies in her garage at a time during the two-month cookie-selling season. At night, she helps Francis count money and load inventory into the family’s S.U.V. and drives her to prime selling locations that change with the time of day. (A saleswoman needs to be something like a predator tracking her prey’s movements.) When her mother is not available, Francis has recruited adults willing to shuttle her around.
As for snacking on cookies while on the job, which some girl scouts do, Francis disapproves. ‘‘It’s better,’’ she says, ‘‘not to eat your product.’’
Found via: http://hunterwalk.com/2015/07/06/sa...d-who-sold-22000-boxes-of-girl-scout-cookies/
Original Source: http://www.nytimes.com/2015/07/05/magazine/how-to-sell-the-most-cookies.html?_r=0
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
