Hi, i recently bought some Frank Kern stuff about copywriting. I intend to send out sales letters via direct mail in order to generate leads for my company/website.
Everyone knows Frank is one of the best in the industry...so it makes sense to model him right?
Well after reading through some examples i was so surprised at how bad they appeared to me.... obviously i am wrong because hes the best, they just look bad to me. They are very long and have things in them talking about how much his company grosses, his expenses, how much some other people he knows make..etc.
In the sales letter i am modeling, he is sending the mail out to marketers, also he stapled a dollar bill to the top of the letter which he says is to "get their attention"
Also it has this landing page it tells them to go to
http://onemanmillions.com/
pretty weak...
Now obviously this works and it is just difficult for me to believe.
I am going to do three things.
1) I am going to send 200 of his exact letters to marketers (make my own landing page, web name etc.) cost $50 bucks to make landing page like this and have it put on 3 different domains i own.
2) I am going to use the exact model and format except change the words on the sales letter to make it relevant to my company. Obviously i will not target marketers because it is not my target market. 200 letters will be sent here.
3) Finally i am going to create my own individual sales letter from scratch.
letter 1 will target marketers so i will purchase that list.
letters 2 and 3 will be targeted different people so i will buy a list of 400 total.
There are a few things that can happen here.
0 responses from all 600 letters, or 1 will beat them all out. It does bother me that i am using different lists for 1 of the 3 letters but i will buy from the same list provider, hopefully that will help slightly.
This is an example of getting out there and doing things instead of worrying about the product. The marketing comes before the product.
Also i will track the number of people who came to the website and maybe do not fill out the landing page. Ill let everyone know what happens.
Id like feedback from some people, this may be a bad idea or a good idea but for the low cost im willing to try it out.
Frank Kerns sales letter mentions it will cost $97 bucks. Do you think i should leave this out for all 3 letters or include it?
Also he says you must pay $97 upfront and then he will give you back $200 if you do not like it...
next, they will call you up and try to upsell you, if you say no, they easily give you the $200 back.
I did research and they actually do give you the $200 back if you do not want to go forward....
How, well they are upselling an 8k tutoring system so i guess as long as they are successful with closing about 1 in 70 it works. Very risky to me but i want to see my response rate. thanx
Everyone knows Frank is one of the best in the industry...so it makes sense to model him right?
Well after reading through some examples i was so surprised at how bad they appeared to me.... obviously i am wrong because hes the best, they just look bad to me. They are very long and have things in them talking about how much his company grosses, his expenses, how much some other people he knows make..etc.
In the sales letter i am modeling, he is sending the mail out to marketers, also he stapled a dollar bill to the top of the letter which he says is to "get their attention"
Also it has this landing page it tells them to go to
http://onemanmillions.com/
pretty weak...
Now obviously this works and it is just difficult for me to believe.
I am going to do three things.
1) I am going to send 200 of his exact letters to marketers (make my own landing page, web name etc.) cost $50 bucks to make landing page like this and have it put on 3 different domains i own.
2) I am going to use the exact model and format except change the words on the sales letter to make it relevant to my company. Obviously i will not target marketers because it is not my target market. 200 letters will be sent here.
3) Finally i am going to create my own individual sales letter from scratch.
letter 1 will target marketers so i will purchase that list.
letters 2 and 3 will be targeted different people so i will buy a list of 400 total.
There are a few things that can happen here.
0 responses from all 600 letters, or 1 will beat them all out. It does bother me that i am using different lists for 1 of the 3 letters but i will buy from the same list provider, hopefully that will help slightly.
This is an example of getting out there and doing things instead of worrying about the product. The marketing comes before the product.
Also i will track the number of people who came to the website and maybe do not fill out the landing page. Ill let everyone know what happens.
Id like feedback from some people, this may be a bad idea or a good idea but for the low cost im willing to try it out.
Frank Kerns sales letter mentions it will cost $97 bucks. Do you think i should leave this out for all 3 letters or include it?
Also he says you must pay $97 upfront and then he will give you back $200 if you do not like it...
next, they will call you up and try to upsell you, if you say no, they easily give you the $200 back.
I did research and they actually do give you the $200 back if you do not want to go forward....
How, well they are upselling an 8k tutoring system so i guess as long as they are successful with closing about 1 in 70 it works. Very risky to me but i want to see my response rate. thanx
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