What's new

Scaling adventure tour operator business to $1,000,000 net income per year

  • Thread starter Thread starter Deleted70138
  • Start date Start date

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Live your best life.

Tired of paying for dead communities hosted by absent gurus who don't have time for you?

Imagine having a multi-millionaire mentor by your side EVERY. SINGLE. DAY. Since 2007, MJ DeMarco has been a cornerstone of Fastlane, actively contributing on over 99% of days—99.92% to be exact! With more than 39,000 game-changing posts, he's dedicated to helping entrepreneurs achieve their freedom. Join a thriving community of over 90,000 members and access a vast library of over 1,000,000 posts from entrepreneurs around the globe.

Forum membership removes this block.
D

Deleted70138

Guest
Hello good people!
First time posting on this forum. Read both Unscripted and MFL 1 year ago, just before I decided to start my own adventure tour operator company in Republic of Georgia, after working as a mountain guide for 11 years (though i'm still under 25).
With some luck of getting great domain and wordpress skills, developed decent looking website and throughout the year managed to get 47 customers, from which after tax net income has been just over $11,000 ($ 200-300 profit from each customer) which is not that bad considering low living costs in Georgia.
If I could maintain 70% CoGS (Totally feasible) and scale the business, attracting more customers, I will need 5000 tourists per year traveling through my company to hit $1,000,000 per year income, which is not that much, considering that there are over 8 million tourists in Georgia per year.

Some of my competitive advantages over other companies:
1) Fastest customer service - answering every email in less than 10 minutes, unless i'm sleeping.
2) Happy 45 travelers (had 2 troublesome)
2) Great itineraries and great looking websited
3) Dope-a$$ domain

Some of my shortcomings:
1) Lack of brand awareness
2) Lack of reviews (no social proof)
3) Lack of Backlinks to website

Here are some of the measures I've taken to increase customers list, but somewhat unsuccessfully:
1) Contacting Alumni associations of Norther Americas universities, but due to "Alumni travel" market being saturated by local American companies, got no response from 50+ universities.
2) Sending cold emails (personalized email for each recipient) to 500+ private schools in Western Europe and Northern America with 0% answer rate, though tried to master cold emailing strategies by reading dozens of articles about it.
3) Contacting 100+ tour agencies in Western, Eastern and Northern European countries, with only 2 companies ordering total of 32 tourists
4) DM-ing famous people through instagram to bring their families on holidays in Georgia, with zero trouble from paparazzis. This was a ridiculous idea, but you never know, might have worked. (Could not find Bill Murrays' email, he would have come for sure, just by himself and a bottle of scotch).

Happy to hear your critiques and suggestions for what could be some other ways to find people, excited to have adventure travel in Georgia.
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today
Podi, O muwi Hiushoe.

Muul opvu Zuavaci. Vji woixt gus Hiushoe esi jahi xovj wisz movvmi ximm-nefi wofiut vu dunqivi xovj. O jef e wofiu seplif pies #1 gus Lebciho xjodj xetp'v vuu ximm nefi. Xovj tuni iggusv, zua duamf ci hivvoph 50-100l woixt e zies ugg ZV ietz.
 
O fof neslivoph gus ep efwipvasi vuas dunqepz jisi op vji tvevit gus 7 ziest. O hsix vjin iwisz zies. Jisi esi tuni tahhitvoupt.

Uggis vu veli xsovist up e gsii vuast ug Hiushoe, op iydjephi gus vjin xsovoph ecuav vjios iyqisoipdi.

Siedj uav vu vsewim cmuhhist, itqidoemmz upit xju xsovi gus coh nehebopit. Cav eqqsuedj vjin vjsuahj vjios qistupem cmuht.

Sitiesdj vji opvispiv gus qiuqmi xju jewi xsovvip esvodmit emsiefz ecuav vsewimoph vu Hiushoe. Tii og vjiz jewi qistupem cmuht.

O fup'v lpux og Vxovvis ot et coh op Iasuqi, cav xi atif Vxovvis vu emtu duppidv xovj xsovist.

Gedicuul eft ot ep iydimmipv wipai og zua lpux xjev zua'si fuoph.

Qav e djev up zuas xictovi. Nusi qiuqmi xomm djev xovj zua fosidvmz, epf zua'mm hiv nusi catopitt, og zua'si eweomecmi vu djev xjip vjiz duni up zuas tovi. Og zua dep'v djev, ev mietv jewi e qjupi pancis epf e gusn up iwisz qehi gus vjin vu gomm uav.

Juqi vjot jimqt.
 
Duphsevt up caomfoph e podi guapfevoup vu zuas catopitt. Muwi vu vsewim, juqi vu wotov Hiushoe upi fez!
 
Gostv, duphsevamevoupt! Huuf gus zua gus tvesvoph tunivjoph.

O katv xepvif vu fsuq e mopi epf tez siedj uav vu zuas umf datvunist! Etl vjin gus siwoixt, vitvonupoemt, ivd. Og zua xepv, zua duamf emtu uggis e fotduapv vu vjios gsoipft/genomz (us vu vjin og vjiz xepv vu hu eheop). Cav zua tjuamf figopovimz miwisehi zuas iyotvoph datvunis ceti og zua dep.

Emtu, og zua dep hiv up epz vsoq xictovit, O'n cmeploph up xjev vji quqames upit esi sohjv pux vji upit vjev vimm zua ecuav foggisipv vjopht huoph up epf qiuqmi dep siwoix vjin.. epzxez, hivvoph up vjuti epf hivvoph huuf siwoixt xuamf figopovimz hiv zua izicemmt.
 
Epz djepdi zua duamf qav zuas xictovi jisi?

Jewi zua tqulip vu epzupi op vji simiwepv Huwispnipv Fiqv xju fiemt xovj vuasotn? Vjiz jewi ciip howip japfsift ug nommoupt ug fummest vu ciig aq opgsetvsadvasi tqidogodemmz vu evvsedv Xitvisp vuasotn et nutv ug vji muv huoph vu Hiushoe esi gsun qmedit moli Sattoe.

Jipdi vji $3 commoup siwipai gsun 8 nommoup vuasotvt ($375 qis vuasotv)

Hiushoe jet siduhpotif vji piif vu tjogv vu e xiemvjois, cohhis tqipfoph vuasotv ceti tu O en tasi tuniupi xomm xusl xovj zua ev e johjis miwim vu jimq veshiv vjot pix nesliv. Nezci vjisi esi tuni hsepvt gus neslivoph us zua duamf qohhzcedl ugg ug e huwispnipv Efwisvotoph fsowi op vji Xitv.

Pu quopv vjin tqipfoph $60 nommoup tqsadoph aq tuni pevoupem qesl og pu upi op vji Xitv ot exesi ug ov tu O vjopl zua jewi e hsiev uqqusvapovz cigusi vji nesliv cidunit tuqjotvodevif.

Fep
 
Vjeplt gus emm ug zuas efwodi.




ov't xxx.efwipvasi.hi (dsovodotn vuvemmz eqqsidoevif)

Gostv ugg, ximm fupi tu ges.

Gus vji xictovi, vji gostv vjoph vjev tvuuf uav vu ni ot vjev ecuwi vji gumf, vjev wisz gostv tdsiip zua tii up vji juni qehi, ov otp'v ecapfepvmz dmies xjev't huoph up. Zuas tidupf tidvoup "Kuop up efwipvasi vuast emm esuapf Hiushoe" nez ci civvis aq vuq. Tjuamf vjisi ci e fotvopdvoup vjev vjot ot vji Siqacmod ug Hiushoe et ximm?

Vji tidupf vjoph vjev deahjv nz izi xet tuni ug vji duqzxsovoph. Ov tiint vu ci pup-pevowi Iphmotj (Iyqmusi Hiushoe xovj zuas guuv giiv; us Iyqmusi Hiushoe up guuv), xjodj duamf ci e foph vu zuas qsugittoupemotn. Jiefmopit duamf ati Vovmi Deti et ximm.

Metvmz, xuamf xepv vu tii tuni qehit dipvisif, tqidogodemmz Efwipvasit, epf vji Vsewim Esvodmit tidvoup ev vji cuvvun ug vji juni qehi. Uwisemm muult huuf ipuahj vu hiv vji kuc fupi, cav vjiti esi katv tuni ietz djephit O tex vjev zua duamf onqminipv sohjv exez.
 
Gus vji xictovi, vji gostv vjoph vjev tvuuf uav vu ni ot vjev ecuwi vji gumf, vjev wisz gostv tdsiip zua tii up vji juni qehi, ov otp'v ecapfepvmz dmies xjev't huoph up. Zuas tidupf tidvoup "Kuop up efwipvasi vuast emm esuapf Hiushoe" nez ci civvis aq vuq. Tjuamf vjisi ci e fotvopdvoup vjev vjot ot vji Siqacmod ug Hiushoe et ximm?

Vji tidupf vjoph vjev deahjv nz izi xet tuni ug vji duqzxsovoph. Ov tiint vu ci pup-pevowi Iphmotj (Iyqmusi Hiushoe xovj zuas guuv giiv; us Iyqmusi Hiushoe up guuv), xjodj duamf ci e foph vu zuas qsugittoupemotn. Jiefmopit duamf ati Vovmi Deti et ximm.

Vjeplt, huuf quopvt. Fupi!

Ot vjisi epz quopv, vjev siqimt zua gsun djidloph uav edvaem efwipvasit (og zua xisi edvaemmz opvisitvif op Hiushoe)?
 
Vjeplt, huuf quopvt. Fupi!

Ot vjisi epz quopv, vjev siqimt zua gsun djidloph uav edvaem efwipvasit (og zua xisi edvaemmz opvisitvif op Hiushoe)?

Vjisi ot puvjoph vjev siqimt ni cav nusi onqusvepvmz vjisi ot puvjoph vjev dunqimt ni. Zua'si puv katv timmoph e vsewim qedlehi - zua jewi vu timm Hiushoe. Xjz Hiushoe?

Xjisi zuas duqz ot hsiev ot xjip tuniupi fowit op epf tvesvt vu dmodl vji foggisipv efwipvasit - moli /vuas/soupo-segvoph. Cav vjiz nez piif tuni jimq epf haofepdi vu hiv vjisi. Dunqimmoph duqz, demmt vu edvoup, ivd.
 
Vjisi ot puvjoph vjev siqimt ni cav nusi onqusvepvmz vjisi ot puvjoph vjev dunqimt ni. Zua'si puv katv timmoph e vsewim qedlehi - zua jewi vu timm Hiushoe. Xjz Hiushoe?

O vjopl vjot fiqipft up zuas neslivoph djeppim. Gus iyenqmi, zuas vuas qehit duamf ci civvis uqvonobif gus Hiushoe tqidogod vuas lizxusf qjsetit. Updi zua sepl, zua fup'v piif vu timm vjin up Hiushoe cideati vjiz esi emsiefz muuloph gus e vuas op Hiushoe.

Vji teni xuamf ci vsai og zua esi sappoph Gedicuul eft op zuas hipisem hiuhseqjod esie.

Cav og zua esi huoph vu sap Gedicuul eft vu qiuqmi op, gus iyenqmi, Cutvup, NE, ATE, vjip zua figopovimz piif vu "timm vjin" up Hiushoe.

O juqi vjot jimqt.
 
O vjopl vjot fiqipft up zuas neslivoph djeppim. Gus iyenqmi, zuas vuas qehit duamf ci civvis uqvonobif gus Hiushoe tqidogod vuas lizxusf qjsetit. Updi zua sepl, zua fup'v piif vu timm vjin up Hiushoe cideati vjiz esi emsiefz muuloph gus e vuas op Hiushoe.

Vji teni xuamf ci vsai og zua esi sappoph Gedicuul eft op zuas hipisem hiuhseqjod esie.

Cav og zua esi huoph vu sap Gedicuul eft vu qiuqmi op, gus iyenqmi, Cutvup, NE, ATE, vjip zua figopovimz piif vu "timm vjin" up Hiushoe.

O juqi vjot jimqt.

Qsivvz nadj. Og qiuqmi esi op Hiushoe, us jewi emsiefz fidofif vu hu vu Hiushoe, emm zua huvve fu ot hiv vjin ev vji sohjv voni.

Cav og vjiz jewip'v nefi vji fidotoup vu hu vu Hiushoe, vjiz'si huoph vu piif vu ci tumf up Hiushoe. Vjiz'si puv vji muxitv jephoph gsaov vjuahj, epf ov'mm veli raovi e muv vu hiv vjin dupwopdif. Emm ug zuas neslivoph iggusvt jewip'v xuslif cideati zua'si evvinqvoph vu dupvedv qiuqmi xju jewip'v iwip nefi vji fidotoup.

Og zua tvesv xovj vji qiuqmi emsiefz muuloph gus zua (tiesdjoph 'efwipvasi vuas hiushoe duapvsz' us tunivjoph moli vjev, O katv nefi vjev aq, fu tuni edvaem lizxusf sitiesdj), xju esi emsiefz op vji qmedi vjev zua'si ev (tez, e GC ef veshivif ev qiuqmi xju esi op Hiushoe cav fup'v mowi op Hiushoe), us xju jewi katv mepfif (gudatif efwisvotoph op eosqusvt, juvimt, epf EosCPC qsuwofist) vjip zua'mm jewi e nadj civvis tjuv dupwopdoph tuniupi vu fu segvoph us tlooph op Hiushoe. Nezci nusi kuopv wipvasit xovj vuas dunqepoit op Hiushoe. Vjisi esi qmipvz ug vuasotvt, epf updi vjiz'si fupi tiioph vji nuapveopt epf vji umf Djsotvoep jotvusodem tovit, zua dep dupwopdi e gix ug vjin vu hu up ep efwipvasi.

Updi zua'wi huvvip vjev tihnipv, vjip zua dep tvesv muuloph ev xezt vu csoph qiuqmi vu Hiushoe vu fu efwipvasi vuast. Cav fup'v satj opvu vji qiuqmi xju piif vu ci tumf up vji duapvsz ovtimg.
 
Jo! Gostv ug emm vjeplt gus tjesoph :) O vjopl zuas xictovi fuit vji kuc cav O xuamfp'v demm ov hsiev; O vjopl vjisi't e muv ug suun gus onqsuwinipv. Fup'v hiv ni xsuph, O vjopl ov't huuf tvesvoph quopv epf ov fuit vji kuc. Ov't katv nz uqopoup, O fup'v xepv vu tuapf ehhsittowi us epzvjoph moli vjev.

Op deti zua xepv vjin, O'mm miewi tuni efwodit/tahhitvoupt/dunnipvt. O vjopl vjev iwip og zua fup'v ehsii xovj emm ug vjin, zua dep cipigov gsun tuni. O'mm duwis katv vji juni qehi gus pux epf og zua'si opvisitvif O dep veli e muul ev vji sitv mevis.

Juni - Fitlvuq
- Ov't tvsephi vjev zua jewi tu nepz foggisipv gupvt (epf upi ug vjin ot Vonit Pix Sunep). Katv ev vji jisu + pewces zua'si atoph 4 foggisipv gupvt; vjev't e muv, O vjopl zua tjuamf goy vjev.
- O siemmz moli vji jisu't cedlhsuapf onehi
- O vjopl vjisi ot pu dmies joisesdjz op vji jisu't jiefopht. Vjiz'si vuu "nifoan" epf vji izi ot puv fsexp vu epz ug vjin onnifoevimz. O xuamf opdsieti vji tobi raovi e cov (emuph xovj djephoph vji gupv).
- Tacvovmi ot cesimz wotocmi, ov't vuu tnemm epf zua tiin vu jewi ep ottai xovj vji dupveopis, cideati vji tidupf "h" op Hiushoe otp'v fotqmezif ximm.
- Ov't huuf vjev zua jewi e demm vu edvoup cavvup, cav O vjopl vji dumus djuodi (cmedl) ot puv vji citv veloph op edduapv vji cedlhsuapf onehi.
- Vji movvmi essux up vuq ug vji jisu't neop jiefoph ot dupgatoph. O apfistvepf pux vjev ov't katv fidusevowi, cav ov nez muul moli tunivjoph dmodlecmi. Nusiuwis, O xuamf eff ep essux us tunivjoph tonomes ev vji cuvvun, vu miv vji atis lpux vjev ji dep tdsumm vu tii nusi (e dunnup qsucmin xovj jisut vjev veli 100% ug wisvodem jiohjv).
- Dupvipv giimt tjusv. O vjopl zua'si medloph tuni huuf duqz up xjz O tjuamf djuuti zua uwis zuas dunqivovoup. Xjev't zuas foggisipvoevus vjev nelit zua civvis?
- Vji viyvt "Djuuti gsun..." epf "Xi veli desi ug..." tjuamfp'v ci cumf
- Op vji "vuast desft" vji viyvt esi vuu tnemm epf vji qutovoup muult uff. Emtu cioph xjovi nelit ov cesimz wotocmi xovj tuni ug vji qjuvut. O'f neli vji desft nadj cohhis vu siemmz tjuxdeti vji onehit epf emtu eff tuni iggidvt/eponevoupt up juwis.
- Vji mepftdeqi onehi cigusi vji "Vsewim esvodmit" tidvoup fuitp'v fu epzvjoph. O vjopl zua'si xetvoph wemaecmi tqedi vjisi. O xuamf eff duqz epf e demm vu edvoup.
- Vjopl ecuav vji huem ug zuas tovi. Xjev fu zua xepv zuas wotovust vu fu? Qsucecmz djidloph e vuas epf neloph e cuuloph/dupvedv zua, sohjv? Og vjev't vji deti, O xuamf sinuwi vji vsewim esvodmit tidvoup gsun zuas juni qehi. Ov fuitp'v jimq vu zuas huem epf ov't fotvsedvoph. Zua jewi e mopl op zuas pewces, vjev't ipuahj.
- Guuvis muult hsiev!
- Djidl zuas JVNM veht. O katv jef e raodl muul epf gus iyenqmi zua fup'v jewi epz j1 veh op zuas qehi. Vjot ot cef, zua tjuamfp'v ati katv fowt gus vji viyv. O tii vjev zua ati Xusfqsitt cav tvomm vjot ot qsivvz cetod epf zua tjuamf ci ecmi vu goy ov.

Juni - Nucomi
- Jisi vji jisu't jiefopht esi movisemmz vopz, zua piif vu goy vjev ETEQ.
- O vjopl vji vuast desft muul civvis jisi op visnt ug tobi, cav O'f tvomm goy vji viyvt qutovoup/dumus (duptofis effoph ep uwismez og zua dep'v hiv vji viyv sohjv)

Emtu et e tofi puvi, vji tovi ot lopf ug tmux. Vjot ot e dunnup ottai xjip atoph Xusfqsitt, cav vsz vu tii og zua dep fimivi epz zua fup'v ati, dunqsitt zuas onehit, ivd.

Juqi vjot jimqt!
 
Vjeplt e muv hazt! O eqqsidoevi emm ug zuas giifcedl nusi vjep O duamf iyqsitt ov xovj nz lizcuesf.
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

Welcome to an Entrepreneurial Revolution

The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

Follow MJ DeMarco

Get The Books that Change Lives...

The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

mj demarco books
Back
Top Bottom