SerialDabbler
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- Jul 15, 2019
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Hey fellas.
My very first post here.
I read TMF a while ago and just started listening to it on Audible again this week to get out of a funk.
I had a question that relates to the affiliate marketing business model.
In the book, MJ says that affiliate marketing isn't a good move because of the control aspect and you not having full control over what you're promoting, getting kicked out of the affiliate program etc.
But I've been in the online game for a while and although what he says is VERY true, if done right, you should be able to exit with a lump sum after a short-ish period of time.
Take this guy for example, he's well known in the SEO/affiliate marketing space (Matt Diggity):
View: https://www.youtube.com/watch?v=clvJJKThyN8
In the video, he shows a process of buying a website that needs work (design, on-page SEO, off-page SEO, CRO) growing it over a couple of years and then flipping it for a lump sum.
Now of course it's not easy, it takes a TON of work.
But, it's possible and many people are doing it.
My main question is, what is the difference between doing this and creating a "real" business with a product you own that you would sell/exit?
The reason I ask is because the website, brand and content are essentially the product.
If you get shut down by Amazon Associates or any other affiliate program, it's going to suck, but you can sign up for multiple other affiliate programs, use ads, build your own list and pivot to shoulder niches on the same site.
Maybe the revenue won't be the same initially, but you can work on getting it back.
Or you could take the same asset you have (a website that gets organic traffic and has a brand) and start selling your own products on there.
There are tons of brokers that have websites being sold for ridiculous amounts of money right now.
The lowest I've seen a site sell for in recent months was 23x, but I'm seeing 30x and even up to 50x, which is just bonkers.
If you take Matt's example in the video, he bought the site that made $2k in the first month and then by month 12 it was making $20k. In the current market, he can sell that for $800-$1m. Not bad for 1 year's work.
So here's my mini-plan:
1) Use brokers like Investors Club, Empire Flippers and Motion Invest to find a site that needs work.
2) Buy a site that's making $200-$500 per month for $6-$10k.
3) Follow the advice in the video above for a minimum of 1 year, 2-3 max.
4) Invest in content, links and even paid traffic if it makes sense.
5) Build the revenue up and re-sell with the same or a different broker for a lump sum
Of course, there are risks:
- Affiliate program bans you (Mentioned already, but not the end of the world if it happens if you have decent traffic)
- Google slaps you, your traffic dips or even tanks (biggest risk if you're just focused on SEO)
- Your new content doesn't rank (might be a bigger problem you didn't take into account before buying)
- Your new backlinks don't help your money keywords rank any higher (money wasted)
- Not as much money in the market as you thought, you hit a ceiling
So that's it really.
I'd be really interested to know your thoughts.
I've been thinking about this for several months now and have gone back and forth in my mind whether it's a slowlane or fastlane model. I'm guessing most people would say slowlane though
Thanks!
My very first post here.
I read TMF a while ago and just started listening to it on Audible again this week to get out of a funk.
I had a question that relates to the affiliate marketing business model.
In the book, MJ says that affiliate marketing isn't a good move because of the control aspect and you not having full control over what you're promoting, getting kicked out of the affiliate program etc.
But I've been in the online game for a while and although what he says is VERY true, if done right, you should be able to exit with a lump sum after a short-ish period of time.
Take this guy for example, he's well known in the SEO/affiliate marketing space (Matt Diggity):
In the video, he shows a process of buying a website that needs work (design, on-page SEO, off-page SEO, CRO) growing it over a couple of years and then flipping it for a lump sum.
Now of course it's not easy, it takes a TON of work.
But, it's possible and many people are doing it.
My main question is, what is the difference between doing this and creating a "real" business with a product you own that you would sell/exit?
The reason I ask is because the website, brand and content are essentially the product.
If you get shut down by Amazon Associates or any other affiliate program, it's going to suck, but you can sign up for multiple other affiliate programs, use ads, build your own list and pivot to shoulder niches on the same site.
Maybe the revenue won't be the same initially, but you can work on getting it back.
Or you could take the same asset you have (a website that gets organic traffic and has a brand) and start selling your own products on there.
There are tons of brokers that have websites being sold for ridiculous amounts of money right now.
The lowest I've seen a site sell for in recent months was 23x, but I'm seeing 30x and even up to 50x, which is just bonkers.
If you take Matt's example in the video, he bought the site that made $2k in the first month and then by month 12 it was making $20k. In the current market, he can sell that for $800-$1m. Not bad for 1 year's work.
So here's my mini-plan:
1) Use brokers like Investors Club, Empire Flippers and Motion Invest to find a site that needs work.
2) Buy a site that's making $200-$500 per month for $6-$10k.
3) Follow the advice in the video above for a minimum of 1 year, 2-3 max.
4) Invest in content, links and even paid traffic if it makes sense.
5) Build the revenue up and re-sell with the same or a different broker for a lump sum
Of course, there are risks:
- Affiliate program bans you (Mentioned already, but not the end of the world if it happens if you have decent traffic)
- Google slaps you, your traffic dips or even tanks (biggest risk if you're just focused on SEO)
- Your new content doesn't rank (might be a bigger problem you didn't take into account before buying)
- Your new backlinks don't help your money keywords rank any higher (money wasted)
- Not as much money in the market as you thought, you hit a ceiling
So that's it really.
I'd be really interested to know your thoughts.
I've been thinking about this for several months now and have gone back and forth in my mind whether it's a slowlane or fastlane model. I'm guessing most people would say slowlane though
Thanks!
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