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- Nov 7, 2016
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Hi all,
I'm working on my second training course creation at the moment. I created a course and launched it on Udemy a couple of years back, and had some reasonable level of success and made me a couple of thousand $. The trouble with the course was that it was pretty niche, even though I tried to market it in a few different ways to get people interested.
Making those sales and seeing the notifications come up is intoxicating though, having a couple of kids and struggling for time (and let me not kid myself, motivation) over the last couple of years, I am ready to get back into course creation mode. Having some training at my day job over the last couple of years has given me some new inspiration for a course, and over the last month or so I have written about 15,000 words for a script of sorts, plus I have material from a keynote speech I recently gave. My plan is to film this in a talking heads style, and I have some lose ideas around how I might market it and to who. There is a large market, and significant demand for this type of content, and my target audience initially would come from LinkedIn, but I can see an avenue to target a wider range of people from other socials too.
Still lots to develop, including the content which I would like between 8-10 hours worth of video to get me started (I'm probably at the 1.5 to 2 hour mark now), with a plan to continue to build it over time and add written articles, interviews and keynote speeches too, all hosted on my own site. Plus marketing strategies and material, but I really want to get some more content down and not be distracted with shiny object syndrome with websites and marketing too early, plenty of time for that once I get a bit more down on paper.
It would be great to connect with other people on the course creation journey and find people who may want to critique others work and ideas for the greater good and hold accountability (especially Dad's of young kids, we need all the support we can get!)
Also, I'm thinking of creating a two-tier structure on how i market and sell my courses, so I would be keen to hear any strategies that people have for deciding how much to put in each category, like how much is too much in the lower category, and how much should I include in the higher category to make it premium?
I'm taking some time out soon for a trip to the UK, as it's been a busy first half of the year with work and getting this course planned and going (plus its winter here in Sydney), but there will be down time so hopefully I can write bits here and there to keep the momentum going!
I have seen recommendations for Graham Cochranes book 'How to Get Paid for What You Know', so might take that to read on the plane (when my kids sleep).
Thanks for reading, and I will keep the forum updated as I go
Dan
I'm working on my second training course creation at the moment. I created a course and launched it on Udemy a couple of years back, and had some reasonable level of success and made me a couple of thousand $. The trouble with the course was that it was pretty niche, even though I tried to market it in a few different ways to get people interested.
Making those sales and seeing the notifications come up is intoxicating though, having a couple of kids and struggling for time (and let me not kid myself, motivation) over the last couple of years, I am ready to get back into course creation mode. Having some training at my day job over the last couple of years has given me some new inspiration for a course, and over the last month or so I have written about 15,000 words for a script of sorts, plus I have material from a keynote speech I recently gave. My plan is to film this in a talking heads style, and I have some lose ideas around how I might market it and to who. There is a large market, and significant demand for this type of content, and my target audience initially would come from LinkedIn, but I can see an avenue to target a wider range of people from other socials too.
Still lots to develop, including the content which I would like between 8-10 hours worth of video to get me started (I'm probably at the 1.5 to 2 hour mark now), with a plan to continue to build it over time and add written articles, interviews and keynote speeches too, all hosted on my own site. Plus marketing strategies and material, but I really want to get some more content down and not be distracted with shiny object syndrome with websites and marketing too early, plenty of time for that once I get a bit more down on paper.
It would be great to connect with other people on the course creation journey and find people who may want to critique others work and ideas for the greater good and hold accountability (especially Dad's of young kids, we need all the support we can get!)
Also, I'm thinking of creating a two-tier structure on how i market and sell my courses, so I would be keen to hear any strategies that people have for deciding how much to put in each category, like how much is too much in the lower category, and how much should I include in the higher category to make it premium?
I'm taking some time out soon for a trip to the UK, as it's been a busy first half of the year with work and getting this course planned and going (plus its winter here in Sydney), but there will be down time so hopefully I can write bits here and there to keep the momentum going!
I have seen recommendations for Graham Cochranes book 'How to Get Paid for What You Know', so might take that to read on the plane (when my kids sleep).
Thanks for reading, and I will keep the forum updated as I go
Dan
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