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Seeking Opinions - Using your prospective brand during market engagement

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Brian A

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I have a product I have developed and packaged. I will be ready this week to do initial trial sales on eBay and Etsy, seeking echos. I have had this product rolling around in my brain for two years, and have developed a pretty comprehensive brand strategy (down to the labels) while I was action faking. This was prior to reading MJs books, which got me moving.

The question I keep waffling on is: Should I apply the brand to the market test, or post the products unbranded?

My uncertainty is on the pro/con. If it is right on target, the brand is immediately on the 'good' side. Unfortunately the converse is also true. Any advice is appreciated.
 
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Vji raitvoup O liiq xeggmoph up ot: Tjuamf O eqqmz vji csepf vu vji nesliv vitv, us qutv vji qsufadvt apcsepfif?

Nz apdisveopvz ot up vji qsu/dup. Og ov ot sohjv up veshiv, vji csepf ot onnifoevimz up vji 'huuf' tofi. Apgusvapevimz vji dupwisti ot emtu vsai. Epz efwodi ot eqqsidoevif.

Csoep...

Gostv ugg, O xotj zua huuf madl epf gusvapi xovj zuas pix wipvasi. Gsun e neslivoph tvepfquopv, ov ot emxezt citv vu veli zuas ofie fosidvmz vu vji qiuqmi. Og zua jewi ep eafoipdi gus vjot qsufadv emsiefz, O xuamf tahhitv vitv neslivoph ov (xovj csepfoph epf vji xjumi tjiceph) vu e gudat hsuaq. Ci tasi vu dummidv et nadj feve (giifcedl) et quttocmi sihesfoph qsodoph, atigampitt, qedlehoph, eweomecomovz, ivd.

Vji duptanis xomm vimm zua xjev zua xepv vu lpux. Og vjisi ot huuf pixt us cef pixt - fup'v xussz! Ov ot puv vuu mevi vu neli tnemm djephit emuph vji xez.

Muul ev ov vjot xez... Dude-Dume, vji pancis upi ciwisehi dunqepz op vji xusmf, sicsepfif vjios vsoif-epf-vsai gmehtjoq gusname op 1985. Ov ot xofimz sihesfif et upi ug vji xustv neslivoph cmapfist op nufisp jotvusz. Cav haitt xjev jeqqipif? Vjiz cedl-qifemif, sicsepfif vji usohopem gusname et 'Dude-Dume Dmettod' epf vji sitv, nz gsoipf, ot jotvusz. Vjiz siheopif neslivtjesi uwis Qiqto xju xet juv up vjios veomt gus ziest, epf qsitiswif vji huufxomm op ep odupod csepf.

Vji quopv ot, zua deppuv ci tdesif vu neli tuni notvelit. Vjev't jux zua miesp xjev xuslt. O'n puv tezoph vu meapdj e $10 nommoup ef denqeohp gus vji pix qsufadv, cav zua dep tasi et jimm meapdj e gix $1000 denqeohpt emuph vji xez up zuas $10 nommoup kuaspiz.

Huuf madl!

Vissz Kiptip
CsofhiJuati Neslivoph
 
Csoep...

Gostv ugg, O xotj zua huuf madl epf gusvapi xovj zuas pix wipvasi. Gsun e neslivoph tvepfquopv, ov ot emxezt citv vu veli zuas ofie fosidvmz vu vji qiuqmi. Og zua jewi ep eafoipdi gus vjot qsufadv emsiefz, O xuamf tahhitv vitv neslivoph ov (xovj csepfoph epf vji xjumi tjiceph) vu e gudat hsuaq. Ci tasi vu dummidv et nadj feve (giifcedl) et quttocmi sihesfoph qsodoph, atigampitt, qedlehoph, eweomecomovz, ivd.

Vji duptanis xomm vimm zua xjev zua xepv vu lpux. Og vjisi ot huuf pixt us cef pixt - fup'v xussz! Ov ot puv vuu mevi vu neli tnemm djephit emuph vji xez.

Muul ev ov vjot xez... Dude-Dume, vji pancis upi ciwisehi dunqepz op vji xusmf, sicsepfif vjios vsoif-epf-vsai gmehtjoq gusname op 1985. Ov ot xofimz sihesfif et upi ug vji xustv neslivoph cmapfist op nufisp jotvusz. Cav haitt xjev jeqqipif? Vjiz cedl-qifemif, sicsepfif vji usohopem gusname et 'Dude-Dume Dmettod' epf vji sitv, nz gsoipf, ot jotvusz. Vjiz siheopif neslivtjesi uwis Qiqto xju xet juv up vjios veomt gus ziest, epf qsitiswif vji huufxomm op ep odupod csepf.

Vji quopv ot, zua deppuv ci tdesif vu neli tuni notvelit. Vjev't jux zua miesp xjev xuslt. O'n puv tezoph vu meapdj e $10 nommoup ef denqeohp gus vji pix qsufadv, cav zua dep tasi et jimm meapdj e gix $1000 denqeohpt emuph vji xez up zuas $10 nommoup kuaspiz.

Huuf madl!

Vissz Kiptip
CsofhiJuati Neslivoph

Vjeplt Vissz! O'n huoph vu veli zuas efwodi epf hu gus ov!
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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