Hi!
I'm hosting a 2-hour, online summit in just over a month for communications professionals in the not-for-profit sector (like myself). These summits will aim to plug a gap in our training and development as this tends to drop off for us. My aim with the summits is to generate a list of interested and engaged professionals in my sector with the goal to extract mass problems from them via surveys and the summit that I can solve.
The first summit will focus on Google Ads, which is a sticking point because NFPs get the Charity Grant but aren't able to maximise it and use it efficiently. I landed on this topic via briefly surveying my close network in the sector.
I've drafted some copy for the registration page and would appreciate your feedback on any improvements I can make. Please note that the structure of the page is set due to the platform I'm using (crowdcast.io).
Here's the link: Community Comms: Google Ads Fundamentals - Crowdcast
I'm in talks with a contact at Google Australia to get a speaker from them (I reached out to her cold via LinkedIn), and I've secured a speaker from Wordstream to talk about ad optimisation strategies (also cold contact via LinkedIn). This part of the copy will be finalised once that's all squared away. OR I may be missing an opportunity here and should just use some generic copy until it's all finalised to try and get registrations sooner rather than later?
Initially, I'll target NFP comms professionals in Australia and I'll be using direct outreach via cold calling, as well as asking for shares of the event, to hopefully get to 100 registrations.
Thanks so much for your time
I'm hosting a 2-hour, online summit in just over a month for communications professionals in the not-for-profit sector (like myself). These summits will aim to plug a gap in our training and development as this tends to drop off for us. My aim with the summits is to generate a list of interested and engaged professionals in my sector with the goal to extract mass problems from them via surveys and the summit that I can solve.
The first summit will focus on Google Ads, which is a sticking point because NFPs get the Charity Grant but aren't able to maximise it and use it efficiently. I landed on this topic via briefly surveying my close network in the sector.
I've drafted some copy for the registration page and would appreciate your feedback on any improvements I can make. Please note that the structure of the page is set due to the platform I'm using (crowdcast.io).
Here's the link: Community Comms: Google Ads Fundamentals - Crowdcast
I'm in talks with a contact at Google Australia to get a speaker from them (I reached out to her cold via LinkedIn), and I've secured a speaker from Wordstream to talk about ad optimisation strategies (also cold contact via LinkedIn). This part of the copy will be finalised once that's all squared away. OR I may be missing an opportunity here and should just use some generic copy until it's all finalised to try and get registrations sooner rather than later?
Initially, I'll target NFP comms professionals in Australia and I'll be using direct outreach via cold calling, as well as asking for shares of the event, to hopefully get to 100 registrations.
Thanks so much for your time
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