Howdy y'all.
Hope everyone's doing well.
I currently own an email list of people interested in local discounts from the stores in their city of residence.
The list currently has 1000+ verified members who have voluntarily double-opted in to receive the exclusive discounts.
Starting next week, I will begin reaching out to the local stores in the area to gauge their level of interest.
I am not a big fan of making cold calls on the phone, so I will be walking into the stores most of the time.
The idea is to monetize the list through charging the businesses for sending their coupons to the members.
The primary targets will be (1) restaurants and (2) beauty salons.
The product is priced reasonably (approximately $300 of annual investment), and I do not expect a whole lot of price objections.
The biggest challenge, though, will be to reach the decision makers. Unfortunately, most of the retail stores in the space are run by employees (and managers) that are rarely given the authority to make purchase decisions. As a result, getting a hold of the DM's often turns into a cat-and-mouse game leading to lengthy aquisition cycles.
If you have experience breaking a similar product/service into a comparable market, please share any helpful tips or tricks that could come in handy in my case.
Thanks so much.
Hope everyone's doing well.
I currently own an email list of people interested in local discounts from the stores in their city of residence.
The list currently has 1000+ verified members who have voluntarily double-opted in to receive the exclusive discounts.
Starting next week, I will begin reaching out to the local stores in the area to gauge their level of interest.
I am not a big fan of making cold calls on the phone, so I will be walking into the stores most of the time.
The idea is to monetize the list through charging the businesses for sending their coupons to the members.
The primary targets will be (1) restaurants and (2) beauty salons.
The product is priced reasonably (approximately $300 of annual investment), and I do not expect a whole lot of price objections.
The biggest challenge, though, will be to reach the decision makers. Unfortunately, most of the retail stores in the space are run by employees (and managers) that are rarely given the authority to make purchase decisions. As a result, getting a hold of the DM's often turns into a cat-and-mouse game leading to lengthy aquisition cycles.
If you have experience breaking a similar product/service into a comparable market, please share any helpful tips or tricks that could come in handy in my case.
Thanks so much.
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